UNLOCK YOUR HAIR'S FULL POTENTIAL WITH NEW DOVE SCALP + HAIR THERAPY COLLECTION
UNLOCK YOUR HAIR'S FULL POTENTIAL WITH NEW DOVE SCALP + HAIR THERAPY COLLECTION
"For the Dove Scalp + Hair Therapy collection, our R&D team dedicated time to scientific development, while drawing upon decades of Dove research, to create a unique approach to scalp care that delivers clinically proven results," says The new premium range from Dove Hair is designed to visibly boost hair density and treat the source of beautifully growing hair – the scalp.
Dove Hair 的全新优质系列旨在显著提高头发密度，并治疗生长得漂亮的头发的来源——头皮。
ENGLEWOOD CLIFFS, N.J., March 25, 2024 /PRNewswire/ -- Today, Dove announced the nationwide debut of its Dove Scalp + Hair Therapy Collection, a new premium range of products uniquely formulated to treat the source of beautifully growing hair – the scalp. Developed with dermatologists and backed by 65 years of Dove science and expert care, new Dove Scalp + Hair Therapy offers affordable, accessible and clinically proven results.
新泽西州恩格尔伍德克利夫斯，2024年3月25日 /PRNewswire/ — 今天，Dove宣布其Dove Scalp + Hair Therapy系列在全国范围内首次亮相，这是一种全新的优质产品，专为治疗生长良好的头发来源——头皮而配制。全新的 Dove Scalp + 头发疗法由皮肤科医生开发，以 Dove 65 年的科学和专家护理为后盾，可提供价格合理、易于获得且经过临床验证的结果。
A preventative range designed to nourish, strengthen and transform hair from root to tip, the line's six products are formulated to provide visibly thicker, stronger and fuller hair, revolutionizing the Dove approach to hair care by boosting scalp and hair health with high-performance ingredients.
该系列的六种产品旨在从发根到发梢滋养、强健和转化头发，其配方旨在提供明显更浓密、更强壮和更饱满的头发，通过使用高性能成分促进头皮和头发健康，彻底改变了多芬的护发方式。
"For the Dove Scalp + Hair Therapy collection, our R&D team dedicated time to scientific development, while drawing upon decades of Dove research, to create a unique approach to scalp care that delivers clinically proven results," says Beth Labrecque, Principal Scientist for Dove. "Most people used to overlook the scalp, not knowing that 99% of hair's natural nourishment and strength comes from the scalp1. Knowing that the hair bulb (papilla) is the living root of the hair follicle, we created formulas proven to enhance scalp health, thus promoting a nourished environment for hair follicles to thrive. For example, the Fullness Restore Density Boost Scalp Serum uses a blend of niacinamide (vitamin B3) to strengthen and moisturize the scalp barrier, peptides and zinc to nourish the follicle and fortify the roots, and glycerin to hydrate and help encourage a healthy scalp environment."
“对于Dove Scalp + Hair Therapy系列，我们的研发团队致力于科学开发，同时借鉴多芬数十年的研究，创造了一种独特的头皮护理方法，可提供经过临床验证的效果，” 多芬首席科学家贝丝·拉布雷克说。 “大多数人过去常常忽视头皮，不知道头发99％的天然营养和强度来自头皮1。我们知道毛囊（乳头）是毛囊的活根，因此我们开发了经证明可以增强头皮健康的配方，从而为毛囊的生长创造一个滋养的环境。例如，Fullness Restore Density Boost头皮精华液使用烟酰胺（维生素B3）的混合物来增强和滋润头皮屏障，使用肽和锌来滋养毛囊和强化根部，甘油来补水并帮助营造健康的头皮环境。”
The Dove Scalp + Hair Therapy collection comes to market amid an ever-growing conversation regarding the connection between scalp health and hair health.
Dove Scalp + Hair Therapy系列上市，当时关于头皮健康与头发健康之间关系的讨论越来越多。
"We understand that women are increasingly prioritizing scalp care, recognizing it as a vital step in their hair health routine," says Brian Kennedy, Chief Operating Officer, Unilever North America Beauty and Wellbeing. "Dove is committed to providing affordable, effective products that are backed by science and proven to work, and we're proud to offer this collection as a clinically proven addition to your routine, no matter where you are in your scalp health journey."
“我们知道，女性越来越多地优先考虑头皮护理，认为这是她们日常头发健康的重要一步，” 联合利华北美美容与健康首席运营官布莱恩·肯尼迪说。 “Dove致力于提供价格合理、有效的产品，这些产品有科学依据并被证明行之有效，无论您处于头皮健康之旅的哪个阶段，我们都很自豪能够将该系列作为临床证明添加到您的日常护理中。”
The full Dove Scalp + Hair Therapy Density Boost range is designed to care for your hair from the scalp right through to the tips. Unlock your hair's full potential with the complete scalp care regimen, including:
完整的 Dove Scalp + Hair Therapy Density Boost 系列旨在呵护您的头发，从头皮一直到发尖。使用完整的头皮护理方案释放头发的全部潜力，包括：
- Dove Scalp + Hair Therapy Fullness Restore Scalp Serum: Uses clinically proven ingredients – niacinamide (vitamin B3), glycerin, peptide and zinc – to strengthen the scalp's skin barrier and boost hair density. 89% of women saw thicker, stronger hair after using Dove Fullness Restore Scalp Serum.2
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Dove Scalp + Hair Therapy Clarifying Shampoo (best for oily, fine hair): Gentle enough for daily use and cleanses hair from root to tip without stripping the scalp.
- 90% of women experienced gentle cleansing and a refreshed, balanced scalp after using Dove Clarifying Shampoo.3
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Dove Scalp + Hair Therapy Strengthening Conditioner (best for oily, fine hair): Delivers silicones to the hair, protecting from premature breakage and helping to detangle.
- 75% agreed that hair felt thicker after using Dove Strengthening Conditioner.4
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Dove Scalp + Hair Therapy Hydrating Shampoo (best for dry hair): Uniquely designed to help maintain the scalp and hair's moisture balance.
- 92% of women agreed that scalp felt moisturized after using Dove Hydrating Shampoo.5
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Dove Scalp + Hair Therapy Hydrating Conditioner (best for dry hair): Works to hydrate and restore moisture and elasticity from root to tip, treating dry hair damaged by heat and styling.
- 90% of women experienced touchable soft hair after using Dove Hydrating Conditioner.6
- Dove Scalp + Hair Therapy Root Lift Spray: Contains a unique blend of ingredients that lift, plump and strengthen the root of hair for visible fullness and weightless, touchable volume.
- Dove Scalp + Hair Therapy Clarifying Foaming Scalp Scrub: A pre-cleansing scalp detox that gently rebalances the scalp and unclogs pores.
- Dove Scalp + Hair Therapy 丰盈修复头皮精华：使用经临床验证的成分——烟酰胺（维生素 B3）、甘油、肽和锌——来增强头皮的皮肤屏障，提高头发密度。89% 的女性在使用 Dove Fullness Restore 头皮精华后看到更浓密、更强壮的头发。2
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Dove Scalp + 头发疗法净化洗发水 （最适合油性细发质）：足够温和，适合日常使用，可从发根到发梢清洁头发，不会剥落头皮。
- 90% 的女性在使用 Dove 净化洗发水后，体验了温和的清洁，头皮焕然一新、均衡。3
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Dove Scalp + 护发强化护发素 （最适合油性、细腻的头发）：为头发提供有机硅，防止过早断裂并帮助梳理头发。
- 75% 的受访者认为，使用多芬强化护发素后，头发感觉更浓密。4
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Dove Scalp + 头发疗法保湿洗发水 （最适合干发）：设计独特，有助于保持头皮和头发的水分平衡。
- 92% 的女性认为，使用多芬保湿洗发水后，头皮感觉滋润。5
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Dove 头皮 + 头发疗法保湿护发素 （最适合干发）：从发根到发梢补水，恢复水分和弹性，治疗因热和造型而受损的干发。
- 90% 的女性在使用 Dove 保湿护发素后体验到触感柔软的头发。6
- Dove Scalp + 头发疗法根部提拉喷雾：含有独特的成分混合物，可提拉、丰盈和强化发根，带来明显的丰盈感和轻盈触感的丰盈感。
- Dove 头皮 + 头发疗法净化泡沫头皮磨砂膏: 一种预清洁头皮排毒剂，可温和地重新平衡头皮并疏通毛孔。
For those beginning their scalp health journey, or simply looking to understand what products are best for their personal scalp care needs, Dove has developed the Dove AI Scalp + Hair Therapist tool. Accessible via Dove.com, the Dove AI Scalp + Hair Therapist will recommend the best Dove Scalp + Hair Therapy products for you after learning about your hair type and goals via an interactive, 12 question assessment. Consult the Dove AI Scalp + Hair Therapist for your personalized regimen HERE.
对于那些刚开始头皮健康之旅，或者只是想了解哪些产品最适合其个人头皮护理需求的人，Dove 开发了 Dove AI Scalp + 头发治疗师工具。Dove AI Scalp + Hair Therapy可通过Dove.com访问，在通过互动的12个问题评估了解你的头发类型和目标后，将为你推荐最好的Dove Scalp + Hair Therapy产品。请在此处咨询 Dove AI Scalp + 头发治疗师，了解您的个性化护理方案。
The Dove Scalp + Hair Therapy collection is now available at major retailers including Amazon, Target, Walmart, CVS, and Walgreens, in-store and online, for a suggested retail price of $9.99 per product.
Dove Scalp + Hair Therapy系列现已在亚马逊、塔吉特、沃尔玛、CVS和沃尔格林等主要零售商处有售，包括店内和线上，建议零售价为每件产品9.99美元。
About Dove
Dove started its life in 1957 in the US, with the launch of the Beauty Bar, with its patented blend of mild cleansers and 1⁄4 moisturizing cream. Dove's heritage is based on moisturization, and it is proof not promises that enabled Dove to grow from a Beauty Bar into one of the world's most beloved beauty brands.
关于 Dove
Dove 于 1957 年在美国诞生，推出了 Beauty Bar，其获得专利的温和洁面乳和 1⁄4 保湿霜混合物。Dove 的传统是以保湿为基础的，这并不能证明让 Dove 从一家美容吧成长为世界上最受欢迎的美容品牌之一的承诺。
Women have always been our inspiration and since the beginning, we have been wholly committed to providing superior care to all women and to championing real beauty in our advertising. Dove believes that beauty is for everyone. That beauty should be a source of confidence and not anxiety. Dove's mission is to inspire women everywhere to develop a positive relationship with the way they look and realize their personal potential for beauty.
女性一直是我们的灵感来源，从一开始，我们就完全致力于为所有女性提供卓越的护理，并在广告中倡导真正的美丽。Dove 相信美丽适合每个人。这种美丽应该是自信的源泉，而不是焦虑的来源。Dove的使命是激励世界各地的女性与她们的外表建立积极的关系，并实现自己的美丽潜力。
For more than 65 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. With the 'Dove Real Beauty Pledge,' Dove vows to:
65年来，Dove一直致力于在工作中拓宽对美的狭义定义。凭借 “Dove Real Beauty Pledge”，多芬发誓要：
- Portray women with honesty, diversity and respect. We feature women of different ages, sizes, ethnicities, hair color, type, and style.
- Portray women as they are in real life, with zero digital distortion and all images approved by the women they feature.
- Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world.
- 以诚实、多元和尊重的态度描绘女性。我们精选不同年龄、身材、种族、发色、类型和风格的女性。
- 描绘现实生活中的女性，零数字失真，所有图像均得到她们所描绘的女性认可。
- 通过全球最大的自尊教育提供商 Dove Selfeem Project 帮助年轻人建立身体信心和自尊心。
About Unilever in North America
Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 127,000 employees and generated sales of €59.6 billion in 2023.
关于联合利华在北美的业务
联合利华是美容与健康、个人护理、家庭护理、营养和冰淇淋产品的全球领先供应商之一，销售额遍及190多个国家，每天有34亿人使用产品。我们拥有12.7万名员工，2023年创造了596亿欧元的销售额。
Our leading brands in North America include Dove, Hellmann's, Vaseline, Degree, Axe, TRESemmé, Knorr, Magnum, Ben & Jerry's, Nutrafol, Liquid I.V., Paula's Choice, and Dermalogica.
我们在北美的领先品牌包括 Dove、Hellmann's、Vaseline、Degree、Axe、Tresemme、Knorr、Magnum、Ben & Jerry's、Nutrafol、Liquid I.V.、Paula's Choice 和 Dermalogica。
For more information on Unilever U.S. and its brands visit:
有关美国联合利华及其品牌的更多信息，请访问：
Contact: [email protected]
联系人： [电子邮件保护]
1 C. R. Robbins - Chemical & Physical Behavior of Human Hair
2 An independent clinical trial with 74 women over a period of 90 days showed that 89% of women felt their hair was thicker and stronger.
3 Salon study with 40 women with thin, fine hair, 2023.
4 Salon study with 40 women with thin, fine hair, 2023.
5 Salon study with 40 women with dry, fine hair, 2023.
6 Salon study with 40 women with dry, fine hair, 2023.
1 C. R. Robbins——人类头发的化学和物理行为
2 一项在90天内对74名女性进行的独立临床试验显示，89％的女性认为自己的头发更浓密，更强壮。
3 2023年对40位头发稀疏细腻的女性进行的沙龙研究。
4 2023年对40位头发稀疏细腻的女性进行的沙龙研究。
5 2023年对40位头发干燥细腻的女性进行的沙龙研究。
6 2023年对40位头发干燥细腻的女性进行的沙龙研究。
SOURCE Dove Hair Care
来源 Dove Hair Care
