CannMart's Roilty begins selling specialty curated concentrate cannabis products in Quebec, leveraging the capabilities of CannMart Labs and earns award for Social Good at the AdCann Awards

TORONTO, March 27, 2024 (GLOBE NEWSWIRE) -- Lifeist Wellness Inc. ("Lifeist" or the "Company") (TSXV: LFST) (FRANKFURT: M5B) (OTCMKTS: LFSWF), a health-tech company that leverages advancements in science and technology to build breakthrough ventures, is pleased to announce that its wholly owned subsidiary CannMart Inc. ("CannMart") is now offering products from its own cannabis concentrate brand Roilty in Canada's fourth largest provincial market for cannabis sales, Quebec via the SQDC (Société Québécoise du Cannabis).

"Quebec is a very important market for CannMart and with the success of our Rilaxe brand curated products, we knew there was an opportunity to leverage our own lab capabilities to produce and offer new and exciting low-THC, high terpene products in the SQDC," said Daniel Stern, CEO of CannMart. "Through our in-house brand Roilty, we can offer specially formulated products such as: Dame des Baies, and Roi Lou Wax in the SQDC. Not only does Roilty offer premium products, but the brand has also earned acclaim at the recent AdCann award for Social Good Campaign of the Year. The campaign resonated with both retailers and consumers, emphasizing education's role in the sale of our products. This accolade reinforces CannMart's commitment to positive social impact alongside exceptional products."

Building on the success of Rilaxe's initial two concentrate SKUs sold in Quebec, CannMart has collaborated with the SQDC to introduce additional Roilty concentrate SKUs in the province. In 2024, CannMart is fully committed to expanding its product offerings across Canada and in Quebec, working with the SQDC to launch four initial SKUs with plans for more to follow.

Roilty has earned recognition at the recent AdCann award for Social Good Campaign of the Year. This award-winning campaign, conducted during Pride month in June, involved comprehensive LGBTQ+ inclusivity training for key CannMart retailers. The initiative featured an integrated marketing campaign across multiple communication channels, resonating with both retailers and consumers. The program emphasized the valuable role educational opportunities for sales staff, especially given the community's elevated engagement with cannabis consumption. This accolade underscores CannMart's commitment to making a positive social impact while delivering exceptional products.

Data Source: Stastica, StratCan, and other 3^rd party data

About Lifeist Wellness Inc.

Sitting at the forefront of the post-pandemic wellness revolution, Lifeist leverages advancements in science and technology to build breakthrough companies that transform human wellness. Portfolio business units include: CannMart, which operates a B2B wholesale distribution business facilitating recreational cannabis sales to Canadian provincial government control boards including for CannMart Labs, a BHO extraction facility producing high margin cannabis 2.0 products; Australian Vapes, one of Australia's largest online retailers of vaporizers and accessories; and Mikra, a biosciences and consumer wellness company developing and selling innovative therapies for cellular health. Information on Lifeist and its businesses can be accessed through the links below:

Contacts
Meni Morim, Lifeist Wellness Inc., CEO
Ph: 647-362-0390
Email: ir@lifeist.com

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release or has in any way approved or disapproved of the contents of this press release.

Forward Looking Information
This news release contains "forward-looking information" within the meaning of applicable securities laws. All statements contained herein that are not historical in nature contain forward-looking information. Forward-looking information can be identified by words or phrases such as "may", "expect", "likely", "should", "would", "plan", "anticipate", "intend", "potential", "proposed", "estimate", "believe" or the negative of these terms, or other similar words, expressions and grammatical variations thereof, or statements that certain events or conditions "may" or "will" happen.

The forward-looking information contained herein, including, without limitation, statements related to expectations relating to Roilty general growth in other provinces, are made as of the date of this news release and is based on assumptions management believed to be reasonable at the time such statements were made, including without limitation, expectations that the increased product offering in Ontario will be approved by the OCS and available as anticipated. While we consider these assumptions to be reasonable based on information currently available to management, there is no assurance that such expectations will prove to be correct. By its nature, forward-looking information is subject to inherent risks and uncertainties that may be general or specific and which give rise to the possibility that expectations, forecasts, predictions, projections or conclusions will not prove to be accurate, that assumptions may not be correct, and that objectives, strategic goals and priorities will not be achieved. A variety of factors, including known and unknown risks, many of which are beyond our control, could cause actual results to differ materially from the forward-looking information in this news release. Such factors include, without limitation: the failure to develop and launch for sale the said SKUs as anticipated and in a timely manner, and risks relating to the Company's ability to execute its business strategy and the benefits realizable therefrom. Additional risk factors can also be found in the Company's current MD&A filed under the Company's SEDAR profile at . Readers are cautioned not to put undue reliance on forward-looking information. The Company undertakes no obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by applicable law. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement.

Source: Lifeist Wellness Inc.