Meta Expands Labels for AI-Generated Content to Include Photos and Audio Across Facebook, Instagram and Threads
Meta Expands Labels for AI-Generated Content to Include Photos and Audio Across Facebook, Instagram and Threads
$Meta Platforms (META.US)$ has announced a significant policy shift regarding manipulated media on its platforms. The company will now be introducing labels for AI-generated content on Facebook, Instagram, and Threads.
$Meta Platforms (META.US)$ 宣布了有关其平台上受操纵媒体的重大政策转变。该公司现在将在Facebook、Instagram和Threads上推出人工智能生成的内容的标签。
What Happened: Meta's new policy, announced on Friday, is a response to feedback from the company's Oversight Board. The board recommended that Meta broaden its approach to manipulated media and provide context through labels.
发生了什么：周五宣布的 Meta 新政策是对该公司监督委员会反馈的回应。董事会建议 Meta 扩大其操纵媒体的方法，并通过标签提供背景信息。
The Mark Zuckerberg-led company has added photos and audio to its scope of coverage for this policy – only videos were considered before. However, it said it won't automatically remove AI-generated or manipulated content if it is not labeled – it will instead add the labels itself.
这家由马克·扎克伯格领导的公司已将照片和音频添加到该政策的覆盖范围中——以前只考虑过视频。但是，它表示，如果没有标签，它不会自动删除人工智能生成或操纵的内容，而是会自己添加标签。
Meta's existing manipulated media policy, written in 2020, only covered videos altered by AI to make a person appear to say something they didn't say.
Meta 于 2020 年制定的现有媒体操纵政策仅涵盖了人工智能修改的视频，以使一个人似乎在说他们没说的话。
The Oversight Board also advised against removing manipulated media that does not violate Meta's Community Standards, suggesting a "less restrictive" approach through labeling with context.
监督委员会还建议不要删除不违反 Meta 社区标准的受操纵媒体，建议通过贴上背景标签来采取 “减少限制” 的方法。
Meta has been working with industry partners on common technical standards for identifying AI content, and will introduce "Made with AI" labels on AI-generated video, audio, and images.
Meta 一直在与行业合作伙伴合作制定识别人工智能内容的通用技术标准，并将在 AI 生成的视频、音频和图像上引入 “人工智能制造” 标签。
The company plans to start labeling AI-generated content in May 2024 and will stop removing content solely based on its manipulated video policy in July.
该公司计划在2024年5月开始为人工智能生成的内容贴标签，并将在7月停止仅根据其操纵的视频政策删除内容。
Meta says it will continue to keep this AI-generated content on its platforms and add informational labels and context unless it violates its policies.
Meta 表示，除非违反其政策，否则它将继续在其平台上保留这些人工智能生成的内容，并添加信息标签和背景信息。
Why It Matters: The decision to label AI-generated content comes at a time when the potential for AI to spread misinformation is a growing concern. The move is also in line with Meta's earlier efforts to introduce labels for AI-generated images across its platforms in response to the 2024 election year.
为何重要：为人工智能生成的内容贴上标签的决定是在人工智能传播错误信息的可能性越来越令人担忧之际做出的。此举也符合 Meta 早些时候为回应 2024 年大选年而在其平台上引入人工智能生成的图像的标签。
The announcement also follows a series of events that have highlighted the potential for AI to exacerbate election misinformation, such as an AI-generated robocall featuring President Joe Biden that urged New Hampshire voters not to participate in the state's primary election.
该公告还是在一系列事件之后发布的，这些事件凸显了人工智能有可能加剧选举错误信息，例如由乔·拜登总统发起的由人工智能发起的自动通话，敦促新罕布什尔州的选民不要参加该州的初选。