Pivot Marketing Group Select App Science Data Analytics and Insights Division for a Multi-Year Deal to Support Diverse Audience Understanding
Pivot Marketing Group Select App Science Data Analytics and Insights Division for a Multi-Year Deal to Support Diverse Audience Understanding
- App Science helps Pivot validate advertising spend across their diverse audiences to support their clients including Toyota Motor North America
- App Science's cross-platform analytics solution provides AI-driven actionable campaign intelligence for Pivot Marketing Group
- This strategic partnership enhances marketing effectiveness by elevating diverse audience understanding and insights into human behaviors and lifestyle interests for strategic optimization and planning
- App Science 帮助 Pivot 验证其不同受众群体的广告支出,以支持包括丰田汽车北美在内的客户
- App Science 的跨平台分析解决方案为 Pivot Marketing Group 提供人工智能驱动的可操作活动情报
- 这种战略合作伙伴关系通过提高不同受众对人类行为和生活方式兴趣的理解和洞察来提高营销效率,从而进行战略优化和规划
TORONTO, April 22, 2024 /PRNewswire/ -- App Science ("App Science"), a Sabio Holdings Inc. (TSXV: SBIO; OTCQX: SABOF) company, today announced it has entered into a multi-year contract with Pivot Marketing Group to support clients including Toyota Motor North America.
多伦多,2024年4月22日 /PRNewswire/ — Sabio Holdings Inc.(多伦多证券交易所股票代码:SBIO;OTCQX:SABOF)旗下公司App Science(“App Science”)今天宣布,它已与Pivot Marketing Group签订了为期多年的合同,为包括丰田汽车北美在内的客户提供支持。
This new multi-year commitment builds upon over a year of collaborative projects, where App Science's cross-platform analytics solution has played a crucial role in elevating Pivot's marketing capabilities, surpassing traditional audience measurement firms, by providing granular insights into human behaviors and interests.
这项新的多年承诺建立在一年多的合作项目基础上,通过提供对人类行为和兴趣的精细见解,App Science的跨平台分析解决方案在提升Pivot的营销能力方面发挥了至关重要的作用,超越了传统的受众衡量公司。
To address Pivot's need for deeper insights into diverse audiences and their unique behaviors, App Science provides data analytics utilizing its proprietary 55MM validated household graph, encompassing 280MM mobile devices and 110MM CTV households. App Science has built AI and machine learning algorithms since 2016 to measure and provide deeper audience insights. This unique dataset positions App Science to bridge gaps compared to conventional measurement providers.
为了满足 Pivot 对不同受众及其独特行为的更深入洞察的需求,App Science 利用其专有的 5,500 万个经过验证的家庭分布图提供数据分析,涵盖了 2.8 亿台移动设备和 1.1 亿个 CTV 家庭。自 2016 年以来,App Science 一直在构建人工智能和机器学习算法,以衡量和提供更深入的受众见解。与传统测量提供商相比,这一独特的数据集使 App Science 能够弥合差距。
"Prioritizing strategic collaborations that elevate diverse audience insights are paramount at App Science, and our deepening relationship with Pivot enhances our ability to improve in-market customer reach and data validation beyond what traditional measurement firms can offer," said Helen Lum, Executive Vice President at App Science. "In an era of tightening privacy regulations requiring reliance on a more contextual approach to insights, we are furthering our partners' marketing effectiveness to reach key audiences with our AI driven analytics in this evolving diverse marketplace."
App Science执行副总裁Helen Lum表示:“优先考虑能够提升不同受众洞察力的战略合作对App Science至关重要,而我们与Pivot的深化关系增强了我们在传统衡量公司所能提供的范围之外扩大市场内客户覆盖面和数据验证的能力。”“在隐私监管收紧的时代,需要依靠更具情境的洞察方法,在这个不断变化的多元化市场中,我们正在通过人工智能驱动的分析来提高合作伙伴的营销效率,以吸引关键受众。”
App Science's real-time platform has helped Pivot become more interoperable, providing an agnostic solution to view and measure their partners and platforms in a single location.
App Science 的实时平台帮助 Pivot 变得更具互操作性,为在一个位置查看和衡量其合作伙伴和平台提供了一个不可知的解决方案。
The partnership also provides mutual benefits, with Pivot contributing valuable feedback to App Science's analytics platform. This iterative process ensures both companies leverage insights to enhance efficiencies across all audiences for optimization and their strategic media plans.
该合作伙伴关系还带来了互惠互利,Pivot 为 App Science 的分析平台提供了宝贵的反馈。这种迭代过程可确保两家公司利用洞察力来提高所有受众的效率,以进行优化和制定战略媒体计划。
"App Science's reporting dashboard bridges the gap in our current measurement limitations to support audience verification at more than just the age and gender level," said Matthew Carter-Reel, Director at Pivot. "For a multicultural ad agency with a focus on the Asian American market, App Science's diverse level of insights have been helpful in validating our Asian American targeting strategy and informing future media partner selection, empowering us to more effectively reach Asian American audiences."
Pivot董事马修·卡特-雷尔表示:“App Science的报告仪表板弥合了我们当前衡量限制的差距,不仅支持年龄和性别层面的受众验证。“对于一家专注于亚裔美国人市场的多元文化广告公司来说,App Science的多元化洞察力有助于验证我们的亚裔美国人定位策略,为未来的媒体合作伙伴选择提供信息,使我们能够更有效地吸引亚裔美国受众。”
App Science's cross-platform measurement solutions will empower Pivot to reach, engage, and validate their audiences and their behaviors at a deeper level. By capturing the evolving mobility of human behavior in real time, App Science's platform aims to facilitate more effective marketing decisions.
App Science 的跨平台衡量解决方案将使 Pivot 能够更深入地接触、吸引和验证受众及其行为。通过实时捕捉人类行为不断变化的流动性,App Science的平台旨在促进更有效的营销决策。
About App Science
App Science is an AI-powered analytics platform that provides audience intelligence through its cross-platform measurement utilizing its proprietary 55MM U.S. Household Graph. Human behavior signals from mobile and Connected TV devices are matched and validated to generate actionable insights into diverse audiences. Our cutting-edge, non-panel-based, real-time measurement SaaS platform offers a holistic view of audiences, helping advertisers validate and understand who they are reaching and optimize their marketing strategies.
关于 App Science
App Science是一个由人工智能驱动的分析平台,利用其专有的5500万美国家庭图,通过跨平台测量来提供受众情报。来自移动和联网电视设备的人类行为信号经过匹配和验证,从而为不同的受众提供切实可行的见解。我们尖端的、非面板式的实时监测 SaaS 平台提供受众的整体视图,帮助广告商验证和了解他们所接触的对象,并优化其营销策略。
About Sabio Holdings
Sabio Holdings (TSXV: SBIO, OTCQX: SABOF) is a technology and services leader in the fast-growing, ad-supported streaming space. Its cloud-based, end-to-end technology stack works with top blue-chip global brands and the agencies that represent them to reach, engage, and validate streaming audiences. Sabio Holdings' companies consist of Sabio – a demand-side platform (DSP) powered through our proprietary ad-serving technology; App Science – a non-cookie-based software as a service (SAAS) analytics and insights platform with AI natural language capabilities; and Vidillion – an ad-supported streaming supply-side platform (SSP) that includes server-side ad-insertion (SSAI) technology. For more information, visit: sabioholding.com.
关于萨比奥控股公司
萨比奥控股公司(TSXV:SBIO,OTCQX:SABOF)是快速增长、广告支持的流媒体领域的技术和服务领导者。其基于云的端到端技术堆栈与全球顶级蓝筹品牌及其代理机构合作,以接触、吸引和验证流媒体受众。Sabio Holdings旗下的公司包括Sabio(一个由我们专有的广告服务技术提供支持的需求方平台(DSP);App Science(具有人工智能自然语言功能的非基于Cookie的软件即服务(SAAS)分析和洞察平台;以及Vidillion(一个支持广告的流媒体供应端平台(SSP),包括服务器端广告插入(SSAI)技术。欲了解更多信息,请访问:sabioholding.com。
About Pivot Marketing Group
Established in 2012, Pivot is the first and number one Asian American advertising agency with a focus on digital and programmatic advertising. We leverage data and audience insights for informed decision-making and consistently seek business solutions in a world of personalized digital marketing with the right message delivered to the right people at the right time. Our on-demand experts manage and optimize advertising campaigns in the industry-leading adtech platforms (DSPs) through strategic programmatic campaign recommendation, audience planning, media buying, high-impact creative activation, and unified analytic solutions.
关于 Pivot 营销集团
Pivot 成立于 2012 年,是第一家专注于数字和程序化广告的亚裔美国人广告公司。我们利用数据和受众洞察力做出明智的决策,并在个性化数字营销的世界中不断寻求业务解决方案,在正确的时间向正确的人传递正确的信息。我们的按需专家通过战略程序化活动推荐、受众规划、媒体购买、高影响力的创意激活和统一的分析解决方案,管理和优化行业领先的广告技术平台 (DSP) 中的广告活动。
This news release shall not constitute an offer to sell or the solicitation of an offer to buy any securities in any jurisdiction.
本新闻稿不构成在任何司法管辖区出售或要约购买任何证券。
Neither the TSX Venture Exchange nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
多伦多证券交易所风险交易所及其监管服务提供商(该术语在多伦多证券交易所风险交易所的政策中定义)均不对本新闻稿的充分性或准确性承担责任。
Media Contacts:
Helen Lum, EVP of App Science
[email protected]
Phone: 1.844.974.2662
媒体联系人:
Helen Lum,应用科学执行副总裁
[电子邮件保护]
电话:1.844.974.2662
Sam Wang, Investor Relations
[email protected]
Sam Wang,投资者关系
[电子邮件保护]
Jiyan Cadiz, Public Relations
[email protected]
Jiyan Cadiz,公共关系
[电子邮件保护]
SOURCE Sabio Inc.
来源 Sabio Inc.