Tesla Layoffs Hit Marketing Team, Retracts Advertising Push
Tesla Layoffs Hit Marketing Team, Retracts Advertising Push
Also Read: Tesla Struggles with Delivery Goals and AI Tech Expectations, Analysts Adjust Financial ForecastsTesla Inc (NASDAQ:TSLA) eliminated a recently established marketing team, moving away from a move towards traditional advertising that CEO Elon Musk had approved less than a year earlier, as part of broader company layoffs.
作为更广泛公司裁员的一部分，特斯拉公司（纳斯达克股票代码：TSLA）取消了最近成立的营销团队，放弃了首席执行官埃隆·马斯克不到一年前批准的向传统广告的转变。
The U.S. "growth content" team, led by senior manager Alex Ingram and under the supervision of Jorge Milburn, consisting of approximately 40 employees, was cut as part of the ongoing layoffs.
作为持续裁员的一部分，由高级经理亚历克斯·英格拉姆领导并由豪尔赫·米尔本监督的由约40名员工组成的美国 “增长内容” 团队被裁员。
Tesla terminated the offices of Ingram and Milburn. However, Tesla maintains a smaller marketing team in Europe, Bloomberg cites familiar sources.
特斯拉终止了英格拉姆和米尔本的办公室。但是，彭博社援引熟悉的消息来源，特斯拉在欧洲的营销团队规模较小。
Also Read: Tesla Struggles with Delivery Goals and AI Tech Expectations, Analysts Adjust Financial Forecasts
另请阅读： 特斯拉在交付目标和人工智能技术预期方面苦苦挣扎，分析师调整财务预测
Significant layoffs also affected Tesla's design studio and employees in Hawthorne, California, Bloomberg writes.
彭博社写道，大规模裁员还影响了特斯拉在加利福尼亚州霍桑的设计工作室和员工。
These layoffs mark a step back from Tesla's initial move into advertising. Traditionally avoiding traditional advertising channels like TV, radio, print, or online ads, Tesla, under Musk's direction last year, decided to explore advertising, with Ingram beginning to form the growth team around four months ago.
这些裁员标志着特斯拉最初进入广告领域后退了一步。传统上，特斯拉避开电视、广播、印刷或在线广告等传统广告渠道，在马斯克的指导下，特斯拉去年决定探索广告领域，英格拉姆大约在四个月前开始组建增长团队。
As Tesla navigates a shift to Musk's vision of a robotaxi future, investors have been pressing to prioritize marketing amid slowing global EV sales growth and increasing competition.
随着特斯拉转向马斯克对机器人出租车未来的愿景，在全球电动汽车销售增长放缓和竞争加剧的情况下，投资者一直在敦促优先考虑营销。
Musk recently announced that these layoffs would impact over 10% of Tesla's global workforce, with reports suggesting that reductions in some areas could reach about 20%, potentially exceeding 20,000 layoffs.
马斯克最近宣布，这些裁员将影响特斯拉全球10％以上的员工，有报告称，某些领域的裁员人数可能达到20％左右，可能超过20,000名裁员。
Tesla's shares declined on Monday after it announced price reductions for its vehicles in the U.S., Germany, and China.
特斯拉宣布降低其在美国、德国和中国的汽车价格后，周一股价下跌。
In response to slowing demand and after reporting weak quarterly results for two consecutive quarters, Tesla extended its price cuts to other key markets, including China and Germany, according to Reuters.
据路透社报道，为了应对需求放缓并连续两个季度公布疲软的季度业绩，特斯拉将其降价范围扩大到包括中国和德国在内的其他主要市场。
Tesla stock plunged 43% year-to-date. Investors can gain exposure to the stock via Tidal ETF Trust II The Meet Kevin Pricing Power ETF (NYSE:PP) and Vanguard Consumer Discretion ETF (NYSE:VCR).
迄今为止，特斯拉股价暴跌了43％。投资者可以通过Tidal ETF Trust II The Meet Kevin Pricing Power ETF（纽约证券交易所代码：PP）和Vanguard消费者自由裁量权ETF（纽约证券交易所代码：VCR）获得股票敞口。
Price Action: TSLA shares traded lower by 3.54% at $141.92 on the last check Monday.
价格走势：周一最后一次支票中，TSLA股价下跌3.54％，至141.92美元。
Also Read: Tesla Is Navigating Free FSD Trials, Gigafactory Challenges, and Governance Hurdles: Analyst
另请阅读：分析师：特斯拉正在应对免费试用 FSD、Gigafactory 挑战和治理障碍
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免责声明： 该内容部分是在人工智能工具的帮助下制作的，并由Benzinga编辑审阅和发布。
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