"Warner Bros. Discovery Announces 'Olli,' New First-Party Data Platform Powering Converged Audience Solutions"
"Warner Bros. Discovery Announces 'Olli,' New First-Party Data Platform Powering Converged Audience Solutions"
“华纳兄弟探索公司宣布推出'Olli'，这是为聚合受众解决方案提供支持的全新第一方数据平台”
Warner Bros. Discovery (Nasdaq: WBD) today announced the launch of Olli, its proprietary first-party data platform powering the next generation of advanced advertising solutions for partners. By fusing data, audience intelligence and ad tech solutions, Olli allows for seamless campaign planning, activation and measurement across WBD's entire portfolio of premium content and brands.
华纳兄弟探索号（纳斯达克股票代码：WBD）今天宣布推出Olli，这是其专有的第一方数据平台，为合作伙伴提供下一代高级广告解决方案。通过融合数据、受众情报和广告技术解决方案，Olli可以对WBD的整个优质内容和品牌组合进行无缝的活动规划、激活和评估。
Olli powers WBD's new, converged Data-Driven Video offering, which can identify one audience across all endpoints, creating the most efficient and precise way to maximize reach, improve engagement and mitigate waste. Enhanced by VideoAmp to further increase campaign efficiency, Data-Driven Video allows...
Olli为WBD新的融合数据驱动视频产品提供支持，该产品可以在所有终端上识别一个受众，从而...
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