Collective Audience, Inc. (NASDAQ:CAUD) shares are rocketing after it inked a strategic technology partnership with Insticator, a supply-side platform (SSP) and engagement solutions provider for online publishers and brands.

The deal will combine Collective Audience's AudienceDesk powered by AudienceCloud with Insticator's vast publisher supply and brand and agency demand and enhance the Collective Audience ecosystem.

The collaboration also includes Insticator's diverse portfolio of companies: OKO, a Google Certified Publishing Partner for Connected TV, and multi-location marketing company Balihoo.

Peter Bordes, Collective Audience CEO, said, "Our new collaboration with Insticator, Balihoo and OKO Digital unlocks many new avenues for growth, and represents another primary ecosystem building block and validation of our vision, mission and technology roadmap."

"The integration will also enable Insticator's partners to access our publishers' inventory. It provides yet another core use case for how we are building our ecosystem with deep bidirectional integrations and empowering our partners with our unique ad units, data capabilities and more."

The joint venture structure will support a revenue-share model by granting Collective Audience and Insticator an access to each other's platform capabilities and data using API integrations.

Both companies are also exploring possibilities for shared ownership through an equity exchange.

The transaction is projected to significantly boost revenue and EBITDA generation from Collective Audience's previously announced planned DSL Digital and BeOp acquisitions.

Price Action: CAUD shares are up 92% at $0.7487 at the last check Monday.

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