What's Going On With Roblox Shares Today?
What's Going On With Roblox Shares Today?
Roblox Corporation (NYSE:RBLX) shares are trading higher on Wednesday.
周三，Roblox公司（纽约证券交易所代码：RBLX）股价上涨。
The company inked a pact with Integral Ad Science Holding Corp (NASDAQ:IAS) to expand immersive video ads access to all advertisers.
该公司与Integral Ad Science Holding Corp（纳斯达克股票代码：IAS）签署了一项协议，将沉浸式视频广告的覆盖范围扩大到所有广告商。
Immersive Ads represent a monetization opportunity for Roblox creators and can already be found across more than 1,000 experiences on Roblox.
沉浸式广告为Roblox创作者提供了获利机会，在Roblox的1,000多种体验中已经可以找到沉浸式广告。
With Immersive Ads, users will know when they are interacting with ad content on Roblox, and ads will only be served to people ages 13 and up, the company said.
该公司表示，借助沉浸式广告，用户将知道他们何时在Roblox上与广告内容互动，并且广告将仅向13岁及以上的人群投放。
Integral Ad Science's Viewability and IVT Measurement products will help advertisers understand ad quality on Roblox's 3D platform.
Integral Ad Science的可见度和IVT测量产品将帮助广告商了解Roblox3D平台上的广告质量。
"Any brand can easily leverage our video ads in their campaigns, benefiting from a format built for this digitally savvy consumer generation that's increasingly hard to reach through traditional and 2D media," said Stephanie Latham, vice president of global brand partnerships, Roblox.
Roblox全球品牌合作伙伴关系副总裁Stephanie Latham表示：“任何品牌都可以轻松地在广告活动中利用我们的视频广告，受益于专为精通数字的消费者一代打造的格式，这种格式越来越难以通过传统和2D媒体实现。”
Roblox said it plans a brand Lift Solution with Kantar Context Lab to serve as an interim solution for brand lift studies utilizing forced-exposure methodology for eligible video ads campaigns on Roblox.
Roblox表示，它计划与Kantar Context Lab合作推出品牌提升解决方案，作为品牌提升研究的临时解决方案，使用强制曝光方法对Roblox上符合条件的视频广告活动进行强制曝光。
In the near future, Roblox will offer full integrations with multiple brand lift partners for industry-standard passive measurement of ad campaigns.
在不久的将来，Roblox将提供与多个品牌提升合作伙伴的全面集成，以对广告活动进行行业标准的被动评估。
Investors can gain exposure to the stock via Bitwise Funds Trust Bitwise Web3 ETF (BWEB) and Roundhill Ball Metaverse ETF (NYSE:METV).
投资者可以通过Bitwise Funds Trust Bitwise Web3 ETF（BWEB）和Roundhill Ball Metaverse ETF（纽约证券交易所代码：METV）获得股票敞口。
Price Action: RBLX shares are trading higher by 2% to $36.28 at last check Wednesday.
价格走势：周三最后一次检查时，RBLX股价上涨2％，至36.28美元。
Photo via Shutterstock
照片来自 Shutterstock