Tesla Rival Nio To Roll Out Mass-Market EV Brand In May: Report
Tesla Rival Nio To Roll Out Mass-Market EV Brand In May: Report
The new website for the Onvo brand debuted in China, teasing details about the upcoming model, the L60.Chinese electric vehicle maker Nio Inc (NYSE:NIO) is reportedly set to introduce a new model aimed at the mass market by the end of this month, along with a smaller EV to be marketed in Europe next year for under $30,000.
据报道，中国电动汽车制造商蔚来公司（纽约证券交易所代码：NIO）将在本月底之前推出一款针对大众市场的新车型，以及一款价格低于30,000美元的小型电动汽车将于明年在欧洲上市。
Nio has established the sub-brand Onvo to roll out a new EV targeting Tesla Inc's (NASDAQ:TSLA) Model Y, as confirmed by CEO William Li, reported Reuters.
路透社报道，正如首席执行官威廉·李证实的那样，蔚来已经成立了子品牌Onvo，以推出一款针对特斯拉公司（纳斯达克股票代码：TSLA）Model Y的新电动汽车。
During a France-China business forum in Paris, Nicolas Vincelot, general manager for France, revealed plans for the launch of new car brands tailored for the European market, mentioned the report.
报告提到，在巴黎举行的法中商业论坛上，法国总经理尼古拉斯·文塞洛透露了推出针对欧洲市场量身定制的新汽车品牌的计划。
The new website for the Onvo brand debuted in China, teasing details about the upcoming model, the L60.
Onvo品牌的新网站在中国首次亮相，详细介绍了即将推出的车型L60。
Vincelot anticipated further information about the brand, previously known as "Alps," to emerge by the month's end.
Vincelot预计，有关该品牌（前身为 “Alps”）的更多信息将在本月底出现。
Onvo and a second sub-brand, code-named Firefly, are both directed at European sales, with Onvo L60s projected to launch globally by year-end and Firefly models slated for a 2025 reveal.
Onvo和代号为Firefly的第二个子品牌均面向欧洲的销售，Onvo L60s预计将在年底前在全球上市，萤火虫车型定于2025年发布。
Also Read: Tesla's Chinese Rivals Conquer Overseas Markets At Crazy Growth Rates As Domestic Sales Sputter: No Surprise Who's Leading EV Chart
另请阅读: 随着国内销量的激增，特斯拉的中国竞争对手以疯狂的增长率征服海外市场：谁在电动汽车排行榜上名列前茅也就不足为奇了
These brands will integrate with Nio's rapid battery swapping stations, enabling quick exchanges of empty batteries for fully charged ones, as per the report.
报告称，这些品牌将与蔚来的快速电池更换站整合，从而可以快速将空电池更换为充满电的电池。
The Firefly prototype, showcased by Chinese auto media, portrays a compact four-door hatchback.
中国汽车媒体展示的萤火虫原型车描绘了一辆紧凑型四门掀背车。
Rival Xpeng Inc (NYSE:XPEV) also plans a new mass-market brand, Mona, featuring self-driving capabilities on cars priced below $21,000.
竞争对手小鹏公司（纽约证券交易所代码：XPEV）还计划推出一个新的大众市场品牌Mona，为价格低于21,000美元的汽车提供自动驾驶功能。
Vincelot noted Nio's shift away from its original subscription model toward broader distribution, including online sales and showroom presence in major cities.
Vincelot指出，蔚来已从最初的订阅模式转向更广泛的分销模式，包括在线销售和在主要城市的陈列室布局。
In Europe, Nio has commenced sales in Norway, Denmark, Sweden, Germany, and the Netherlands.
在欧洲，Nio已开始在挪威、丹麦、瑞典、德国和荷兰销售。
The company has been trimming costs amid a dip in EV sales and heightened pricing competition in China, having announced a 10% staff reduction last year and reportedly exploring the spinoff of its battery manufacturing division.
在电动汽车销量下降和中国定价竞争加剧的情况下，该公司一直在削减成本，去年宣布裁员10％，并据报道正在探索分拆其电池制造部门。
Read Next: Nio April Deliveries Surge 134%
阅读下一页: Nio 4 月交付量激增 134%
Nio stock has lost more than 31% in the last 12 months. Investors can gain exposure to the stock via KraneShares MSCI China Clean Technology Index ETF (NYSE:KGRN) and Invesco Golden Dragon China ETF (NASDAQ:PGJ).
在过去的12个月中，蔚来股票下跌了31％以上。投资者可以通过KraneShares MSCI中国清洁技术指数ETF（纽约证券交易所代码：KGRN）和景顺金龙中国ETF（纳斯达克股票代码：PGJ）获得股票敞口。
Price Action: NIO shares closed higher by 2.15% at $5.69 on Monday.
价格走势：蔚来汽车股价周一收盘上涨2.15％，至5.69美元。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免责声明: 该内容部分是在人工智能工具的帮助下制作的，并由Benzinga编辑审阅和发布。
Photo by Sundry Photography on Shutterstock
照片由 Shutterstock 上的 Sundry 摄影
