WTRMLN Brand Launches Ultra-Hydrating Lemonade in Biggest New Product Launch to Date
WTRMLN Brand Launches Ultra-Hydrating Lemonade in Biggest New Product Launch to Date
CHARLOTTESVILLE, Va., May 29, 2024 /PRNewswire/ -- Today, Caribe Juice, maker of WTRMLN WTR, the nation's #1 selling cold pressed watermelon juice brand, announces the launch of WTRMLN ADE, a first-of-its-kind, clean cold-pressed ultra-hydrating lemonade that harnesses the hydration superpower of real watermelon in a delicious and refreshing lemonade. Each 12oz bottle packs a whopping 600mg or more of electrolytes, on par with shelf stable sports drinks, thanks to its high concentration of naturally electrolyte-rich watermelon, and touts 100% DV Vitamin C, No Added Sugar, and half the calories and sugar of traditional lemonade. WTRMLN ADE is available in 3 popular flavors: Lemonade, Strawberry Lemonade, and Limeade.
弗吉尼亚州夏洛茨维尔，2024 年 5 月 29 日 /PRNewswire/ — 今天，WTRMLN WTR 的制造商 Caribe Juice全美最畅销的冷榨西瓜汁品牌宣布推出 #1 WTRMLN ADE，这是一款首款干净的冷压超保湿柠檬水，它利用真正西瓜的超级保湿能力制成美味清爽的柠檬水。每瓶12盎司的电解质含量高达600毫克或更多，与保质期稳定的运动饮料相当，这要归功于其高浓度的天然富含电解质的西瓜，并吹捧100％DV维生素C，不添加糖，卡路里和糖分是传统柠檬水的一半。 WTRMLN ADE 有 3 种流行口味可供选择：柠檬水、草莓柠檬水和酸橙水。
With the launch of the new line, WTRMLN, the pioneer of delicious plant-based hydration, is doubling down on its unique positioning as the authority on watermelon and all its hydrating benefits.
随着新系列的推出，WTRMLN作为美味植物保湿产品的先驱，正在加倍巩固其作为西瓜权威的独特定位及其所有保湿功效。
"Everyone loves the taste of watermelon, but many consumers do not realize that watermelon is naturally packed with extraordinary amounts of electrolytes, especially potassium, as well as L-Citrulline, an amino acid that aids in muscle recovery post-workout, and lycopene, an antioxidant powerhouse," said Luis Solis, CEO of Caribe Juice. "Having just wrapped up our second year in a row of double-digit growth, now is the perfect time to lean into WTRMLN momentum with new innovation."
Caribe Juice首席执行官路易斯·索利斯说：“每个人都喜欢西瓜的味道，但许多消费者没有意识到西瓜天然富含大量的电解质，尤其是钾，以及L-瓜氨酸（一种有助于锻炼后肌肉恢复的氨基酸）和番茄红素，一种抗氧化剂。”“我们刚刚结束了连续第二年的两位数增长，现在是向WTRMLN倾斜的最佳时机 新创新的势头。”
WTRMLN ADE is a full flavor sport lemonade that delivers thirst-quenching benefits to help consumers hydrate faster and recover more efficiently than regular water without all the junk ingredients found in most sports drinks. Like all WTRMLN products, the base is cold pressed watermelon juice, which delivers one of the cleanest sources of hydration on the planet. Combined with lemon and other real juices, the result is a super-hydrating delicious lemonade that delivers the key functional benefits found in watermelon, such as clean electrolytes, vitamins and antioxidants.
WTRMLN ADE 是一种口味饱满的运动柠檬水，具有解渴功效，与普通水相比，不含大多数运动饮料中的所有垃圾成分，可以帮助消费者更快地补水，更有效地恢复。像所有 WTRMLN 一样 产品，其基础是冷榨西瓜汁，它是地球上最清洁的水分来源之一。结合柠檬和其他真正的果汁，可制成超级保湿的美味柠檬水，具有西瓜中的关键功能功效，例如清洁的电解质、维生素和抗氧化剂。
"For years, consumers have been sharing with us their liquid love of WTRMLN WTR both for its remarkably delicious and real taste, but also for its superior hydration benefits- consuming WTRMLN WTR after a hard workout, as a wellness tonic during illness, or even as a morning fixer after an indulgent night." said Caroline Kibler, Chief Marketing Officer. "WTRMLN ADE brings the hydration superpower of watermelon to a category that consumers love but have been walking away from due to the lack of healthful options. As we looked for a category ripe for disruption, lemonade made sense not only as a popular sports drink flavor profile, but also because peak lemonade season is in summer when consumers need all day replenishment the most."
“多年来，消费者一直在与我们分享他们对WTRMLN WTR的热爱 这既是因为其非常美味又真实的味道，还因为其卓越的保湿功效——消耗大量的 WTRMLN WTR 在剧烈锻炼之后，作为生病期间的健康补品，甚至在沉迷的夜晚之后作为晨间修复剂。” 首席营销官卡罗琳·基布勒说。“WTRMLN ADE 将西瓜的超级保湿能力带入了消费者喜爱的类别，但由于缺乏健康的选择，他们一直在放弃。在我们寻找颠覆时机成熟的类别时，柠檬水是有意义的，它不仅是一种受欢迎的运动饮料口味，还因为柠檬水的旺季是消费者最需要全天补给的夏季。”
WTRMLN ADE will be available in retailers such as Target, Stop & Shop, and Whole Foods (starting September) as well as regional accounts throughout the Northeast and West Coast. To celebrate the launch this summer, WTRMLN will be inviting fans to UPGRADE THEIR LEMONADE with various paid trial and awareness tactics as well as social media giveaways. For more information on WTRMLN ADE or to find a store, visit and follow @drinkwtrmln.
WTRMLN ADE 将在 Target、Stop & Shop 和 Whole Foods 等零售商处发售（开始 九月）以及整个东北和西海岸的区域账户。为了庆祝今年夏天的发布，WTRMLN 将邀请粉丝通过各种付费试用和宣传策略以及社交媒体赠品来升级他们的LEMONADE。有关 WTRMLN 的更多信息 ADE 或者要找门店，请访问并关注 @drinkwtrmln。
About WTRMLN
关于 WTRMLN
WTRMLN has been the pioneer of healthy, cold pressed juiced watermelon since 2013. With the mission of supporting local communities and farmers whenever possible, WTRMLN aims to bring natural hydration to all humans. Delicious, nutritionally rich watermelon juice is naturally high in electrolytes (7x the leading sports drink!), L-Citrulline and Lycopene (for muscle health and antioxidant power) and is an excellent source of Vitamins A and C. All products are non-GMO, gluten free, vegan, kosher and never include added sugar, artificial ingredients or additives and are HPP processed for quality, safety, and nutrient protection.
WTRMLN 自2013年以来，一直是健康的冷榨果汁西瓜的先驱。WTRMLN的使命是尽可能为当地社区和农民提供支持，旨在为所有人提供天然补水。美味、营养丰富的西瓜汁天然富含电解质（是主要运动饮料的 7 倍！）、L-瓜氨酸和番茄红素（有益于肌肉健康和抗氧化能力），是维生素 A 和 C 的极佳来源。所有产品均为非转基因、无麸质、纯素、符合犹太教规范，从不添加糖、人工成分或添加剂，并经过 HPP 加工，以保护质量、安全和营养。
The WTRMLN trademark is currently led by the flagship WTRMLN WTR HYDRATION Original hero product, and WTRMLN WTR blends will remain as a choice for those seeking a clean enhanced water with light flavor and a variety of elevated functional ingredients to keep you healthy and happy all year long, including RECOVERY Tart Cherry, IMMUNITY Ginger, REVIVE Coconut, DEFEND Orange, and ANTIOXIDANT Strawberry. WTRMLN ADE flavors include Lemonade, Strawberry Lemonade, and Limeade.
WTRMLN商标目前由旗舰产品WTRMLN WTR HYDRATION Original主打产品领先，WTRMLN WTR混合物仍将是那些寻求清洁、味道清淡、具有多种增强功能成分的人的选择，包括恢复酸樱桃、免疫生姜、活力椰子、防御橙和抗氧化草莓。WTRMLN ADE 口味包括柠檬水、草莓柠檬水和酸橙水。
WTRMLN WTR is currently available at 25,000 retail doors across the United States, including Whole Foods, Target, Safeway, Wegman's, and Walmart. Visit to learn more. @DRINKWTRMLN #DRINKWTRMLN #MLNPOWER
WTRMLN WTR目前在美国各地的25,000个零售门店有售，包括Whole Foods、Target、Safeway、Wegman's和沃尔玛。访问以了解更多信息。@DRINKWTRMLN #DRINKWTRMLN #MLNPOWER
SOURCE Caribe Juice Inc.
来源 Caribe Juice Inc.