OPENLANE Empowers US Dealers With Faster Vehicle Wholesaling
OPENLANE Empowers US Dealers With Faster Vehicle Wholesaling
"Absolute Sale" Delivers Increased Velocity, Higher Engagement, Better Results
“绝对折扣”提高了速度，增加了参与度，并获得更好的结果
OPENLANE, Inc. (NYSE: KAR), a leading operator of digital marketplaces for wholesale used vehicles, announces Absolute Sale, a new sale format that enables sellers to signal they are committed to selling a vehicle to the highest offer that day. The exclusive feature increases buyer confidence and visibility, boosting engagement and optimizing seller returns.
OPENLANE公司（纽交所：KAR）是领先的数字化批发二手车市场运营商，宣布推出绝对拍卖的新销售模式，使卖家能够向当天最高报价者发出出售车辆的信号。这一独家功能提高了买家的信心和能见度，增加了互动并优化了卖家收益。
"With just the click of a button, sellers can indicate they are committed to selling a vehicle that same day, and buyers looking to stock their lots can quickly discern who's ready to deal," said James Coyle, EVP and president, North American marketplaces at OPENLANE. "Buyers also save time, knowing that if they submit the highest bid, the seller will honor the win and sell the car — it's easier than ever for buyers to feel confident in their wholesale bidding and buying strategy. For sellers, Absolute Sale rapidly and efficiently yields more eyeballs, offers and proceeds. And that velocity generates results: after activating the feature, sellers have seen sale prices increase by an average of $500 — and for vehicles over $20,000, by an average of $1,000."
“只需点击一个按钮，卖家就可以表示他们致力于在同一天卖出一辆车，而那些想要增加他们汽车库存的买家可以快速地确定谁准备交易，”openlane的北美市场执行副总裁兼总裁詹姆斯·科尔（James Coyle）表示。 “买家也可以节省时间，因为他们知道如果他们提交最高出价，卖方将会认可这个结果并出售这辆车——对于买家来说，感到自己在批发竞价和购买策略上充满信心比以往任何时候都更容易。对于卖家来说，绝对折扣可以快速高效地产生更多的关注，报价和收益。这种速度将产生结果：在激活该功能后，卖家看到的销售价格平均增加了500美元——对于超过2万美元的车辆，平均增加了1,000美元。”
Absolute Sale is available on all dealer-consigned vehicles in OPENLANE's US marketplace, and can be activated by the seller during the sale day at any time after 9 a.m. ET. Vehicles launched in Absolute Sale mode indicate the seller will sell to the highest offer received that day, and are featured prominently in a dedicated carousel with a special badge and timer that increase buyer visibility and engagement. Buyers can also filter for Absolute Sale vehicles, enabling them to more confidently focus their sourcing and negotiating on vehicles that sellers have committed to selling that same day.
“绝对折扣”适用于openlane美国市场上的所有经销商委托车辆，在东部时间上午9点之后的销售日的任何时间由卖家激活。启动绝对折扣模式的车辆表示卖家将在当天销售给最高出价者，并在专门的旋转木马中突出显示，带有特殊徽章和计时器，从而增加买家的可见性和参与度。买家还可以筛选绝对折扣车辆，使他们能够更加自信地将他们的采购和谈判聚焦于肯定会在当天卖出的车辆上。
"Our customers' success is our success, and Absolute Sale certainly delivers on that promise," said Shiv Dutt, SVP and president, US marketplace at OPENLANE. "Like many of our most transformative innovations, Absolute Sale had its genesis in customer conversations focused on understanding how OPENLANE can help ease persistent industry pain points. Everybody wins: buyers know their time negotiating won't be wasted, and sellers can feel confident they're getting the very best market value."
“我们客户的成功就是我们的成功，而绝对折扣当然满足了这一承诺，”openlane美国市场高级副总裁兼总裁Shiv Dutt表示。“就像我们的大多数变革性创新一样，绝对折扣在客户谈话中得到了消解，这些谈话专注于了解openlane如何帮助减轻持久的行业痛点。 大家都赢了：买家知道他们花费谈判时间不会浪费，而卖家可以放心地获得最佳市场价值。”
To learn more, request a preview or schedule a demo, visit openlane.com.
了解更多信息，请求预览或安排演示，请访问openlane.com.