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DanAds to Boost Innovation and Productivity in Retail Media With SAS Marketing and Advertising Technology

DanAds to Boost Innovation and Productivity in Retail Media With SAS Marketing and Advertising Technology

DanAds将利用SAS营销和广告技术提升零售媒体的创新和生产力
PR Newswire ·  06/05 07:44

DanAds will use SAS 360 Match to enhance advertising opportunities within the retail sector, providing a complete, effective offering designed to meet the unique needs of retailers and their advertisers.

DanAds将使用SAS 360 Match增强零售行业的广告机会,提供完整、有效的服务,旨在满足零售商及其广告客户的独特需求。

NEW YORK, June 5, 2024 /PRNewswire/ -- DanAds, a global leader in advertising technology, is excited to announce a new collaboration with SAS advertising and marketing technology to transform advertising within the retail sector. This effort will combine SAS' powerful ad server, SAS 360 Match, with DanAds' self-service platform to deliver a singular, market-ready offering designed specifically for retailers. SAS, a leader in data and AI, offers an extensive suite of solutions that help organizations transform data into trusted decisions, including its fully independent, first-party ad server.

2024年6月5日,纽约/PRNewswire/--广告技术领域的全球领导者DanAds很高兴宣布与SAS广告和营销技术开展新合作,以改变零售行业内的广告。这次合作将把SAS强大的广告服务器SAS 360 Match与DanAds的自助平台相结合,提供一个市场就绪的、专门为零售商设计的服务。作为数据和人工智能领域的领导者,SAS提供广泛的解决方案,帮助组织将数据转化为可信的决策,其中包括完全独立的第一方广告服务器。

In the dynamic world of retail advertising, this offering will introduce a comprehensive ad monetization platform that will enable retailers to sell advertising inventory directly and efficiently. By uniting DanAds' expertise in streamlined sales and order intake with SAS' robust ad decisioning and delivery engine, the offering will cater to the nuanced demands of the retail industry.

在充满活力的零售广告世界中,这项服务将引入一个全面的广告变现平台,使零售商能够直接高效地销售广告库存。通过将DanAds的销售和订单接收流程的专业知识与SAS强大的广告决策和交付引擎相结合,这项服务将迎合零售业的微妙需求。

"The powerful capabilities of SAS 360 Match combined with DanAds' platform will set an exciting new precedent for what is possible in retail media, empowering retailers to unlock the full potential of their data and digital touchpoints," said Scott Briggs, Commercial Strategy Manager at SAS.

SAS商业策略经理Scott Briggs表示:"SAS 360 Match的强大功能结合DanAds的平台将为零售媒体开创令人振奋的新先例,赋予零售商发掘其数据和数字触点的全部潜力的能力。"

"The collaboration utilizes DanAds' innovative technology to equip retailers with the tools needed for automating and optimizing advertising operations. With SAS' advanced decision engine, retailers will be able to access deeper insights and predictive analytics to refine their advertising strategies, ultimately driving better results and higher returns on investment," added Johan Liljelund, Chief Information Officer of DanAds.

"此次合作利用DanAds的创新技术,为零售商提供自动化和优化广告运营所需的工具。凭借SAS先进的决策引擎,零售商将能够获得更深入的见解和预测分析,以精细其广告策略,最终取得更好的结果和更高回报。"DanAds首席信息官Johan Liljelund补充道。

The DanAds and SAS collaboration will enable seamless management and optimization of ad campaigns through a complete offering tailored to boost productivity and innovation in the sector.

DanAds和SAS的合作将通过一个完整的服务,为优化广告活动实现无缝管理,以推动该领域的生产力和创新。

For media inquiries, please contact: Marie-Lou Penin, Head of Marketing, [email protected]

媒体垂询,请联系:Marie-Lou Penin,市场营销负责人,[email protected]

This information was brought to you by Cision

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The following files are available for download:

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Partnership - SAS DanAds

合作 - SAS DanAds

SOURCE DanAds International

DanAds国际来源

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