2,000 Cans 'Smashd,' Mixoloshe Rebrands On Heels Of Wild Marketing Campaign
2,000 Cans 'Smashd,' Mixoloshe Rebrands On Heels Of Wild Marketing Campaign
“Smashd”重新品牌定位，跟在一场狂野的营销活动之后推出了2,000罐产品。
Non-alcoholic beverage maker Mixoloshe has officially rebranded as Smashd — a fitting name considering what one of the startup's recent employees has been up to as of late.
饮料生产商Mixoloshe正式更名为Smashd——这个名字非常贴切，考虑到这个初创公司最近的一名员工所做的事情。
What Happened: When Mixoloshe launched in 2022, it racked up a number of awards for its various mocktail options, including Blueberry G&Ts and Tropical Smoky Margaritas.
发生了什么事：当Mixoloshe在2022年推出时，其各种无酒精鸡尾酒选项，包括蓝莓琴酒和热带烟熏玛格丽特，赢得了许多奖项。
Despite the tasty product, and the rising "sober curious" trend, interest in Mixoloshe waned. A part of that struggle was simply breaking through the noise. After all, there are approximately 3,810 non–alcoholic beverage companies in the U.S., alone.
尽管产品口感不错，而且“戒酒有益”趋势正在兴起，但Mixoloshe的兴趣逐渐下降。其中一部分是要直接突破噪音障碍。毕竟，美国光无酒精饮料公司就有大约3810家。
And cracking the algorithm code...
而要在社交...
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