Zhihu Reported Q1 Average Monthly Active Users (MAUs) of 89.0M, Average Monthly Subscribing Members of 14.8M
Zhihu Reported Q1 Average Monthly Active Users (MAUs) of 89.0M, Average Monthly Subscribing Members of 14.8M
知乎报告Q1月均活跃用户数为89.0M，月均订阅会员数为14.8M。
First Quarter 2024 Highlights
2024年第一季度亮点
- Total revenues were RMB960.9 million (US$133.1 million) in the first quarter of 2024, compared with RMB994.2 million in the same period of 2023.
- Gross margin expanded to 56.6% in the first quarter of 2024 from 51.5% in the same period of 2023.
- Net loss was RMB165.8 million (US$23.0 million) in the first quarter of 2024, narrowed by 7.4% from the same period of 2023.
- Adjusted net loss (non-GAAP)[1] was RMB135.7 million (US$18.8 million) in the first quarter of 2024, compared with RMB120.2 million in the same period of 2023.
- Average monthly active users (MAUs)[2] were 89.0 million in the first quarter of 2024.
- Average monthly subscribing members[3] were 14.8 million in the first quarter of 2024.
- 2024年第一季度总收入为9.609亿元人民币（1.331亿美元），较2023年同期的9.9422亿元人民币有所下降。
- 毛利率从2023年同期的51.5%增长至2024年第一季度的56.6%。
- 2024年第一季度净亏损为1.658亿元人民币（2300万美元），同比2023年同期缩小了7.4%。
- 2024年第一季度调整后的净亏损（非通用会计准则）为1.357亿元人民币（1.88亿美元），相比于2023年同期的1.202亿元人民币有所增加。
- 2024年第一季度平均月活跃用户数为8900万人。
- 2024年第一季度平均月付费会员数为1480万人。
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