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MG Moving Growth Strategy Following Rebranding Paying Off

MG Moving Growth Strategy Following Rebranding Paying Off

MG移动创业板策略在重新品牌后获得回报
PR Newswire ·  06/12 10:00

Industry veteran and recent hire CEO Steve Kuhn Immediately invests in an industry-proven leadership team, sales force, new equipment, and novel workforce training program in order to shine in a tough time for the relocation Industry.

为了在搬家行业艰难的时期脱颖而出,资深行业人士和新任CEO Steve Kuhn立即投资于经过验证的领导团队、销售力量、新设备和新型劳动力培训计划。

STERLING, Va., June 12, 2024 /PRNewswire/ -- "Emerging from tough market conditions with an organization that is functionally optimal and ready for large-scale growth requires sizable capital investment and discipline that few moving companies have been willing to show," says CEO Kuhn. ()

强大的市场环境下,实现优化功能和准备大规模增长需要巨额资本投资和纪律,而CEO Kuhn表示:“很少有搬家公司愿意秀出这种精神。”

Since rebranding itself in the first quarter of this year, MG Moving has grown its workforce by 30% across its five East Coast locations, purchased more trucks than it has in 5 years, and just recently identified and celebrated its core values in a company-wide town hall forum.

自今年第一季度重新品牌定位以来,MG Moving已经在其五个东海岸地区的规模增加了30%的员工,购买的货车比五年来更多,最近在公司范围内的市政厅论坛上确定并庆祝了其核心价值观。

MG Moving Services Human Resources Director Sarah Reyes is excited to be utilizing innovative hiring techniques in a company that has grown by 30% in two quarters. Mg Moving currently operates 5 locations between Virginia and Florida but is looking to add 20 more over the next 2-3 years. Reyes sees maintaining and ensuring the quality of communication between the Leadership Team and Human Resources to be a best practice and is very pleased with her current team and the rebranding of the company.
MG Moving Services人力资源总监Sarah Reyes很高兴在这个已经增长了30%的公司采用创新的招聘技术。MG Moving目前在弗吉尼亚州和佛罗里达州之间经营5个地点,但计划在未来2-3年内增加20个地点。Reyes认为维护并确保领导团队和人力资源之间的沟通质量是一个最佳实践,对现有的团队和公司重新品牌非常满意。

MG Human Resources Director Sarah Reyes is excited about the strategy involved with the company expansion that is already showing profitability in a tough environment.

MG人力资源总监Sarah Reyes对涉及公司扩展的策略感到兴奋,这已经在艰难的环境中显示出盈利能力。

"Staffing locations specifically to underscore what they have already shown proficiency in can pay for itself almost immediately, says Reyes, "and having a rebranded and central leadership team that recognizes this and effectively pairs this with marketplace conditions for each of our locations is making a financial difference for us."

“为特定位置配备人员,以凸显其已经显示的熟练技能,几乎可以立即为自己赚钱,”Reyes说,“拥有重新品牌和中心领导团队的公司认识到这一点,并有效地将其与每个地点的市场条件相匹配,为我们带来了财务上的不同。”

Deliberately positioning the company to compete and achieve profitability in divisions of the industry that are non-traditional, like senior moving, has already established the new MG Moving Services as an outside-the-box player. Further expansions into commercial moving in multiple locations are underway and the company is hiring at all locations.

将公司定位于竞争和实现非传统行业的利润,例如老年人搬家等,在新的MG Moving Services已经成为一个创新的参与者。公司正在多地进入商业搬迁市场,所有地点都在招聘中。

Recently hired to help expand MG Commercial in its Richmond, Virginia office, Kevin Sutton is pleased to be part of a fast-growing organization and is impressed with how quickly the company is adopting its new structure.

最近受聘于MG Commercial的弗吉尼亚州里士满办事处,Kevin Sutton很高兴成为快速增长组织的一部分,并对公司多样化的新结构的接受速度印象深刻。

"The number of employees from the moving industry that have joined MG under the new leadership of Steve Kuhn has been inspiring to see," says Sutton. "The efficiency with which we are expanding is a testament to the Leadership Team strategy and certainly supports the ambitions of emerging divisions like ours."

“自从在Steve Kuhn的新领导下加入MG以来,从搬家行业加入的员工人数让人倍感鼓舞,”Sutton说。“我们扩张的效率是领导团队策略的一个证明,肯定支持像我们这样新的部门的雄心壮志。”

Rebranding as MG Moving Services from the widely known My Guys residential platform to accommodate a wider array of services and more sophisticated organizational structure, the company is already projecting double-digit 2024 growth in a market that has been devastating to many movers.

为了适应更广泛的服务和更复杂的组织结构,从广泛知名的My Guys住宅平台重新品牌为MG Moving Services的公司已经在对许多搬家公司造成灾难的市场中预计2024年的增长率达到两位数。

Vice-President of MG Administration and founding Leadership Team member Melissa Carrano worked with CEO Kuhn at Able Moving & Storage and has seen the results of a successful Leadership Team.

MG行政副总裁和创始领导团队成员Melissa Carrano曾经与CEO Kuhn在Able Moving & Storage一起工作,看到了成功领导团队的结果。

"Everything we are now doing as a company is well thought out. The detail we are putting into expanding into each of the markets we are involved with and looking at getting involved with is decided at our D.C. Regional Headquarters in Loudoun County and then acted on," says Carrano. "Our Leadership Team is expanding with company development and will continue to be the reason for responsible and rapid growth."

“我们现在作为一家公司所做的一切都是经过深思熟虑的。我们正在扩展到我们涉及并考虑参与的每个市场的细节是在我们位于拉登县的华盛顿区域总部决定并得到贯彻的,”Carrano说。“我们的领导团队正在随着公司的发展而不断扩张,并将继续成为负责任和快速增长的原因。”

CEO Steve Kuhn is incredible grateful for the effort put forth by the employees that have brought MG Moving to where it is today and looks forward to the many they will be hiring in the near future to help them reach their goals. Kuhn has little concern for the state of the industry and is more concerned with making sure MG Moving is a top-notch choice for clients.

CEO Steve Kuhn对为将MG Moving带到今天的员工的努力表示非常感激,并期待着近期将雇佣更多员工来帮助他们达成目标。库恩对行业现状没有太多担忧,他更关心的是确保MG Moving是客户的一流选择。

"In tough market conditions there is a big difference between companies that are out there playing not to lose and companies that are playing to win," he says, "and MG is extremely happy to spend money on great equipment, all-star employees, and quality leaders to ensure we are winners for the customers we have and the customers we will have."

“在艰难的市场环境下,存在着一定的差异,有些公司认为只是不输,而有些公司则希望获胜,”他说,“MG非常乐意在实现我们现有和将来的客户的赢家方面,花费巨资购买出色的设备、招募全明星员工和优质的领导人。”

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SOURCE MG Moving Services

SOURCE MG Moving Services

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