Integral Ad Science Partners With Reddit to Enhance Ad Campaign Transparency
Integral Ad Science Partners With Reddit to Enhance Ad Campaign Transparency
Integral Ad Science (NASDAQ:IAS), a leading global media measurement and optimization platform, today announced a partnership with Reddit (NYSE:RDDT), a community platform powered by authenticity and human ideas, to provide advertisers with the confidence to scale their campaigns across Reddit through IAS's AI-driven Total Media Quality (TMQ) product suite.
全球领先的媒体测量和优化平台Integral Ad Science（纳斯达克:IAS）今日宣布与社区平台Reddit（纽交所：RDDT）合作，通过IAS的AI驱动的全媒体质量（TMQ）产品套件，为广告主提供跨Reddit扩展其广告活动的信心。该平台以真实性和人类思想为动力。
The partnership will give advertisers an additional layer of trusted, third-party transparency in their investment on Reddit as they reach and engage with the platform's 100,000+ interest-based, intent-driven communities. Global Reddit advertisers will have access to IAS's reliable, independent Brand Safety and Suitability, Viewability, and Invalid Traffic (IVT) measurement to safeguard and scale their campaigns across Reddit.
该合作将为广告商在Reddit上的投资提供额外的可信、第三方透明度，使其能够接触和参与该平台的10万多个以兴趣为基础、意图驱动的社区。Reddit的全球广告商将能够访问IAS可靠、独立的品牌安全和适用性、可见性和无效流量（IVT）度量以保护和扩大其在Reddit上的广告活动。