Toronto, Ontario--(Newsfile Corp. - June 13, 2024) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce it has secured another real estate location for Heal Wellness ("Heal"), a fresh smoothie bowl, acai bowls, and smoothies quick serve restaurant, located within the premier shopping district of 17^th Avenue in the city of Calgary, Alberta.

Heal Wellness

"Opening a Heal on 17th Avenue in Calgary is a strategic choice due to the area's vibrant and bustling atmosphere. Known as one of the city's premier shopping and dining districts, 17th Avenue attracts a diverse crowd of locals and tourists who are eager to explore new and healthy dining options. The avenue's high foot traffic, combined with its proximity to residential neighborhoods, offices, and recreational spots, ensures a steady stream of potential customers. Additionally, the community's growing focus on health and wellness makes it an ideal market for nutritious and refreshing offerings like ACAI bowls and smoothies made from real fruit and locally sourced ingredients. Establishing a store in this dynamic locale provides excellent visibility and the opportunity to become a favorite among health-conscious consumers in Calgary," said Sean Black, Chief Investment Officer of Happy Belly.

"This will be our fifth (5^th) Heal location secured in the province of Alberta out of a committed 20 units, so many more still to come as we continue to leverage our franchising experience to accelerate our growth and secure prime real estate locations for our franchisees across Canada. We anticipate possession taking place in Q2 and an opening in the fall later this year."

"We anticipate that this location will significantly extend Heal's customer base in a densely populated area that aligns well with the brand's demographics. This presents us with substantial opportunities both in-store and through delivery services. The rapid expansion of the Heal Wellness brand serves as a testament to our ability to execute effectively. As the brand's free cash flow grows, we anticipate accelerating our corporate store development timeline, supplemented by the growth of our franchise program."

About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.

Happy Belly

Happy Belly Food Group
Shawn Moniz
Chief Executive Officer

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www: or email hello@happybellyfg.com
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Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on .