Apple Could Partner With Japanese Firms Like Canon To Amplify Vision Pro's Reach, Says Lead Developer
Apple Could Partner With Japanese Firms Like Canon To Amplify Vision Pro's Reach, Says Lead Developer
Apple Inc. (NASDAQ:AAPL) intends to join forces with Japanese companies, including Canon, to bolster the development and popularity of its first-generation mixed-reality headset Vision Pro.
苹果公司（NASDAQ:AAPL）打算与包括佳能在内的日本公司合作，增强其第一代混合现实头盔Vision Pro的开发和普及。
What Happened: Pre-orders for the new mixed-reality headset started in Japan on Friday, with sales expected to kick off on June 28, reported Nikkei citing the executive who spearheaded the product's development.
据日本经济新闻援引该产品开发负责人的话报道称，新的混合现实头盔的预购已于周五在日本开始销售，预计将于6月28日开启销售。
"Apple Vision Pro has the highest quality displays pretty much that a consumer can buy, so we can deliver an entertainment experience that is better than anything else," said Mike Rockwell, vice president of Apple's Vision Products Group.
苹果的Vision Products Group副总裁Mike Rockwell表示：“Apple Vision Pro基本上拥有消费者可以购买的最高质量显示器，因此我们可以提供比其他任何产品更好的娱乐体验。”
Apple is also pushing forward spatial video technology in collaboration with Japanese firms. Canon is preparing to release a 3D camera lens that will be compatible with the Vision Pro, broadening content creation possibilities beyond Apple's cameras.
苹果还在与日本企业推动空间视频技术。佳能正在准备发布与Vision Pro兼容的3D摄像头镜头，扩大了除苹果相机之外的内容创作可能性。
Over 2,000 spatial apps have been custom-made for the Vision Pro, and the headset's operating system, visionOS, is compatible with over 1.5 million iOS and iPadOS apps. Apple is also promoting the creation of more Vision Pro apps, including at a hub in Japan, the report noted.
超过2000个空间应用程序已定制为Vision Pro，而头戴式设备的操作系统visionOS与超过150万个iOS和iPadOS应用程序兼容。据报道，苹果还在日本的一个中心推动更多的Vision Pro应用程序的创建。
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Why It Matters: Last month, CNBC Mad Money host Jim Cramer expressed his satisfaction with the product's high price point. The headset has found use cases in various sectors, including healthcare, where it has become a preferred tool for surgeons performing "keyhole" surgeries.
为什么重要：上个月，CNBC Mad Money节目主持人吉姆·克雷默（Jim Cramer）对该产品高昂的价格表示满意。头戴式设备在多个行业中都发现了使用情况，包括医疗保健，在那里它已成为进行“钥匙孔”手术的首选工具。
Despite the absence of official sales figures from Apple, the market excitement surrounding the Vision Pro has notably diminished. Reports indicate that the company has reduced production due to low demand.
尽管苹果尚未公布官方销售数据，但市场对Vision Pro的热情显著降低。报告显示，由于市场需求低迷，该公司已经减少了产量。
Additionally, the headset's value on the secondhand market seems to be dropping, with lightly used base models being sold on eBay for $1,000 or more below the original price.
此外，二手市场上Vision Pro的价值似乎正在下降，轻微使用的基本型号在ebay上的售价比原价低1000美元或更多。
Photo via Shutterstock
图片来自shutterstock。
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