EssilorLuxottica and Diesel Announce a Ten-year Licensing Agreement
EssilorLuxottica and Diesel Announce a Ten-year Licensing Agreement
The new collections will be developed under the leadership of Diesel Creative Director Glenn Martens and will play in a daring and irreverent way with materials and technologies, embracing Diesel's growing base of Gen Z brand builders and offering genderless products for diverse backgrounds.Charenton-le-Pont, France and Milan, Italy (18 June 2024) – EssilorLuxottica and Diesel announced today that they have signed an exclusive license agreement for the design, manufacture, and worldwide distribution of Diesel eyewear.
法国尚图尼-勒-庞和意大利米兰（2024年6月18日）- EssilorLuxottica和Diesel今天宣布，他们签署了Diesel眼镜的设计、制造和全球分销的独家许可协议。
The agreement will be effective immediately until December 31, 2029, with an automatic renewal option of an additional five years. The first collection under the agreement will be available on the market from Q1 2025.
该协议将立即生效，有效期至2029年12月31日，并设有自动续约选项，可延长五年。该协议下的第一个系列将于2025年第一季度上市。
The agreement combines Diesel's bold, fearless and provocative style with the unique craftsmanship, innovation and distribution capabilities of EssilorLuxottica, building on the first collaboration the two companies successfully started in 2022.
该协议结合了Diesel大胆、无畏和挑衅的风格与EssilorLuxottica的独特工艺、创新和分销能力，在两家公司于2022年成功合作后打造，Diesel创意总监Glenn Martens将领导开发新系列，以大胆、不敬的方式运用材料和技术，并拥抱Diesel快速增长的Z世代品牌建造者群体，为不同的背景提供性别化产品。
The new collections will be developed under the leadership of Diesel Creative Director Glenn Martens and will play in a daring and irreverent way with materials and technologies, embracing Diesel's growing base of Gen Z brand builders and offering genderless products for diverse backgrounds.
新系列将由Diesel创意总监Glenn Martens领导下开发，并以大胆和不敬的方式与材料和技术玩耍，拥抱Diesel越来越多的Gen Z品牌建设者，并为不同背景提供无性别产品。
"We have long admired Renzo Rosso for his truly disruptive entrepreneurial vision and his unconventional approach. We are excited to share that spirit with consumers around the world, bringing them innovative and highly creative eyewear that is unique to Renzo and the Diesel DNA," commented Francesco Milleri, Chairman and CEO of EssilorLuxottica.
"我们长久以来一直钦佩Renzo Rosso的真正具有破坏性的创业眼光和不寻常的方法。我们很高兴与世界各地的消费者分享那种精神,带给他们独特的创新和高度创意的眼镜，这是Renzo Rosso和Diesel DNA所特有的。EssilorLuxottica的董事长兼首席执行官Francesco Milleri评论说:“我们非常为与Diesel合作感到兴奋，Diesel是一个变得越来越酷的时尚品牌，凭借现代和包容性驱动的方法，越来越吸引年轻一代的关注。我相信，这份协议将标志着该品牌新路线上的一个里程碑，并有助于巩固其全球定位。
"I am very proud of the partnership with EssilorLuxottica, a global leading group that stands out for its extreme quality and exceptional know-how. Diesel is becoming one of the coolest fashion brands, and thanks to its modern and inclusivity-driven approach, it's increasingly catching the attention of younger generations. I am sure that this agreement will mark a milestone in the brand's new path and will contribute to consolidating its global positioning" - commented Renzo Rosso, Chairman of OTB Group and Founder of Diesel.
"OTB集团主席兼Diesel创始人Renzo Rosso评论说：“我非常为与EssilorLuxottica这样一家在极致品质和卓越技能方面脱颖而出的全球领先集团合作而感到自豪。Diesel正在成为最酷的时尚品牌之一，并凭借其现代和包容性驱动的方式，越来越吸引年轻一代的关注。我相信，这份协议将标志着品牌新路线上的一个里程碑，并有助于巩固其全球定位。”“- OTb集团主席兼Diesel创始人Renzo Rosso评论道。
