Netflix Bets Big On Smallest Southeast Asian Market, Expands Local Content Production To Replicate 'Squid Game' Success
Netflix Bets Big On Smallest Southeast Asian Market, Expands Local Content Production To Replicate 'Squid Game' Success
奈飞在东南亚最小的市场下重金下注，扩大本地内容制作来复制《鱿鱼游戏》的成功。
In a bid to replicate the success of its South Korean hit 'Squid Game', Netflix(NFLX.US) is boosting its local content production in Southeast Asia.
为了复制其韩国大热剧《鱿鱼游戏》的成功，Netflix正在增加东南亚本地内容的制作。奈飞(NFLX.US)最近有报道称，奈飞（Netflix）加大了在东南亚原创内容的投资，特别是在印度尼西亚和泰国。这家流媒体巨头正寻求利用该地区庞大的年轻人群，抓住其潜在的巨大增长机会。
What Happened: Netflix is increasing its investment in original programming in Southeast Asia, particularly in Indonesia and Thailand, reported Bloomberg. The streaming giant is looking to capitalize on the region's large, young demographic and its potential for substantial growth.
Netflix亚太地区内容副总裁Minyoung Kim公布了公司扩大内容供应和在该地区制作更多电视剧的计划。在该地区推出原创节目是Netflix的战略。尽管亚太地区对Netflix的总营业收入仅占11％，但由于该地区拥有庞大而年轻的人口，因此该地区是重要的增长机遇。
Netflix's Vice President of Content for Asia, Minyoung Kim, announced the company's plans to expand its content offerings and produce more shows in the region.
"我们必须确保这些故事不仅在本土市场获得观众，而且在国外市场上也获得观众，使全世界的观众都能发现他们喜欢的故事。" Kim说。
"It is on us to make sure...
"这对我们来说...
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