Why Are McDonald Shares Trading Higher Friday?
Why Are McDonald Shares Trading Higher Friday?
McDonald's Corp. (NYSE:MCD) shares were trading higher Friday afternoon after the company announced a new $5 meal deal to attract price-conscious customers amid rising fast-food prices.
麦当劳公司（纽交所：MCD）股票周五下午交易价格上涨，此前该公司宣布推出新的5美元套餐以吸引价格敏感的顾客，应对不断上涨的快餐价格。
What Happened: Launching on June 25, this initiative aims to entice customers who have cut back on fast food due to inflation. Joe Erlinger, president of McDonald's U.S., emphasized the company's commitment to "winning the value war."
发生了什么：自6月25日推出，这项举措旨在吸引因通货膨胀而减少快餐消费的顾客。麦当劳美国总裁乔·厄林格强调公司致力于“赢得价值战争”。
This move comes as competitors like Burger King (NYSE:QSR) and Wendy's (NASDAQ:WEN) introduce their own value meals, intensifying the competition. Despite concerns from franchisees about potential downsizing from higher-priced options, McDonald's aims to leverage its scale and marketing power to outpace rivals.
这一举动是在竞争对手如汉堡王（纽交所：QSR）和温迪（纳斯达克：WEN）推出自己的超值套餐后进行的，加剧了竞争。尽管加盟商担心高价选项可能导致裁员，麦当劳旨在利用其规模和营销力量超越竞争对手。
What Else: The fast-food giant has faced criticism for significant price hikes over the past decade, leading to a decrease in customer loyalty. Additionally, McDonald's has navigated other challenges, including losing trademark rights to its chicken-based Big Mac in the European Union and ending a drive-thru AI test.
其他情况：这家快餐巨头在过去十年中因价格大幅上涨而受到批评，导致顾客忠诚度下降。此外，麦当劳还应对着其他挑战，包括在欧盟失去其基于鸡肉的“大麦克”商标权和结束了一项AI驱动的外卖测试。
MCD Price Action: McDonald shares were up by 2.41% at $29.87 according to Benzinga Pro.
MCD股价表现：据Benzinga Pro数据显示，麦当劳股价上涨2.41％至29.87美元。
Image via Shutterstock.
图片由shutterstock提供。