McDonald's Customers Prefer Chicken Over Plant-Based Options: Report
McDonald's Customers Prefer Chicken Over Plant-Based Options: Report
McDonald's Corp. (NYSE:MCD) confirmed that its previous attempts to introduce plant-based meat in the U.S. were unsuccessful.
麦当劳公司（NYSE:MCD）确认其之前在美国推出人造肉的尝试未成功。
The burger chain's customers do not frequent its restaurants for salads or plant-based options, according to Joe Erlinger, McDonald's U.S. chief, who spoke at the Wall Street Journal's Global Food Forum in Chicago.
汉堡连锁店的顾客并不会因沙拉或纯素选择经常光顾餐厅，麦当劳美国总裁乔·厄林格在芝加哥华尔街日报全球食品论坛上发言时表示。
The trial of the McPlant burger in San Francisco and Dallas did not meet expectations, wrapping up in 2022, reported Bloomberg.
据彭博社报道，麦当劳在旧金山和达拉斯试行的 McPlant 汉堡未达到预期，于 2022 年结束试验。
Erlinger stated that American consumers are not seeking plant-based proteins from McDonald's, although such products have seen more success in Europe.
厄林格表示，美国消费者并不从麦当劳寻求植物蛋白，尽管这类产品在欧洲获得了更多成功。
Also Read: McDonald's Announces $5 Value Meal As It Looks To Win Back Customers
另外阅读：麦当劳宣布推出5美元套餐，以赢回顾客。
Erlinger noted that if there is a strong demand for salads at McDonald's, the company would consider relaunching them.
厄林格指出，如果麦当劳的沙拉需求强劲，公司将考虑重新推出沙拉。
Instead, McDonald's is focusing on expanding its chicken offerings as this protein has become more popular among its customers.
相反，麦当劳正在专注于扩大其鸡肉菜品的选择，因为鸡肉已经在其顾客中变得更加流行。
McDonald's sells more chicken than beef, driven by the affordability of chicken production. "Chicken is less expensive to produce, and so for a consumer that's looking for more affordable food, chicken is a great option right now," Erlinger explained.
麦当劳销售的鸡肉比牛肉更多，这得益于鸡肉生产的费用更低。厄林格解释说：“鸡肉的生产成本较低，因此对于寻找更实惠食品的消费者来说，鸡肉现在是一个很好的选择。”
It is to be noted that Beyond Meat Inc. (NASDAQ:BYND), provider of plant-based meats, such as burgers, sausage, ground beef and chicken has partnered with McDonald's for the McPlant burger.
值得注意的是，提供汉堡、香肠、碎牛肉和鸡肉等人造肉的 Beyond Meat Inc.（NASDAQ:BYND）与麦当劳合作推出 McPlant 汉堡。
Price Action: MCD shares closed higher by 0.17% at $257.83 on Wednesday.
股价走势：周三，MCD 股价上涨了0.17%，报 257.83 美元。
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阅读下一篇：
- McDonald's Loses Chicken Big Mac Trademark In European Union
- 麦当劳在欧盟失去了鸡肉巨无霸商标。
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