E-commerce's Ascent Stalls As One Sub-Segment Grows By Over 100%: Report
E-commerce's Ascent Stalls As One Sub-Segment Grows By Over 100%: Report
The COVID-19 pandemic accelerated a trend of customers opting for online shopping rather than retail. Amid a general stagnation of online shopping growth, one small subset of e-commerce has far outperformed the broader online marketplace.
COVID-19疫情加速了顾客选择网购而非零售的趋势。在网购增长总体停滞的情况下，电子商务的一个小分支远远超过了更广泛的网店。
Industry Trends: The overall e-commerce industry has seen mixed signals in 2024, according to a report filed by Similarweb.
行业趋势：根据Similarweb发布的一份报告，整个电子商务行业在2024年看到了混合信号。
Overall growth in desktop and mobile e-commerce visits grew by 1.4% year-over-year. Visits dropped previously dropped by 3% in 2022.
桌面和移动电子商务访问的总增长同比增长了1.4％。访问在2022年之前曾下降3％。
The effects of inflation have acted as substantial headwinds for e-commerce sales. As prices have risen, customers have cut spending in some discretionary categories. A notable exception is in luxury and jewelry, which remain popular among higher-income consumers less affected by inflation.
通货膨胀的影响对电子商务销售产生了实质性的阻力。随着价格上涨，顾客在一些可自由支配类别中削减了开支。一个显著的例外是奢侈品和珠宝，这些产品仍然受到较少受通货膨胀影响的高收入消费者的欢迎。
Ultra-cheap online marketplace Temu, owned by PDD Holdings Inc (NASDAQ:PDD), has become immensely popular among consumers given inflationary pressures. Amazon.com Inc (NASDAQ:AMZN) recently announced an initiative to challenge Temu in the "fast fashion," "bargain site" industry.
纳斯达克公司PDD控股旗下的超便宜在线市场Temu在通胀压力下变得极为流行。亚马逊公司（纳斯达克公司：AMZN）最近宣布了挑战Temu在“快时尚”和“便宜网站”行业的计划。
Korean Cosmetic Boom: Korean beauty and cosmetics product revenues grew 127% year-over-year on Amazon, higher than the broader beauty category.
韩国化妆品热潮：在亚马逊上，韩国美容和化妆品产品收入同比增长127％，高于更广泛的美容类别。
Korean culture has become increasingly popular worldwide, largely driven by musical group BTS and Korean movies and television. Additionally, Korean products have been touted by social media influencers concentrated in skincare.
韩国文化在全球范围内变得越来越流行，主要得益于音乐组合BTS以及韩国电影和电视。此外，社交媒体影响者在护肤品领域集中推崇韩国产品。
Korean fashion retailer Musinsa, financially backed in part by KKR & Co (NYSE:KKR), grew 250% year-over-year in the U.S.
部分由KKR&Co（纽交所：KKR）支持的韩国时装零售商Musinsa在美国同比增长250％。
Beauty brand Olive Young, owned by parent organization CJ Corp (KRX: 001040), saw 69% growth over last year.
母公司CJ Corp（KRX：001040）旗下的美容品牌Olive Young去年增长69％。
Electronics Stall: Consumers have opted to limit electronic purchases, seen as non-essential, given inflationary pressures. Year-over-year growth declined by 2.1%.
电子产品的停滞：由于通货膨胀的压力，消费者选择限制购买被视为非必要的电子产品。同比增长下降了2.1％。
Customers, especially in countries such as Vietnam, have increasingly tended to scour for low prices by searching on multiple websites rather than having loyalty at just one.
顾客，特别是在越南等国家，越来越倾向于在多个网站上搜寻低价，而不是仅对一个网站忠诚。
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Image: Pixabay
图片：Pixabay