Pure Sunfarms Launches Exclusive Cannabis Trials in British Columbia
Pure Sunfarms Launches Exclusive Cannabis Trials in British Columbia
Pure Sunfarms Corp. ("Pure Sunfarms"), a wholly owned subsidiary of Village Farms International, Inc. (NASDAQ:VFF), announces the launch of 'Trials by Pure Sunfarms', an innovative program aimed at offering consumers limited batch, 'Trial' cultivars for the first time. This program will be launching exclusively to consumers in Pure Sunfarms' home market of British Columbia ("B.C.")
Village Farms国际旗下完全拥有的Pure Sunfarms Corp.（以下简称“Pure Sunfarms”）宣布推出“Trials by Pure Sunfarms”创新计划，旨在首次为消费者提供有限批次的试验品系。此计划将仅在Pure Sunfarms所在的家乡市场——不列颠哥伦比亚省（以下简称“BC”）向消费者推出。
'Trials by Pure Sunfarms' is a grower-led initiative aimed at bringing consumers exclusive access to limited-release strains. Created by its expert cultivation team as part of the company's trialing process, each cultivar featured in Pure Sunfarms' Trials series is carefully selected for its unique expressions and special characteristics—such as aromas, colour, and bud structure.
“Trials by Pure Sunfarms”是一项由种植者领导的倡议，旨在为消费者带来独家使用限量版品系的机会。作为公司试验过程的一部分，该专家种植团队创建了在Pure Sunfarms的试验系列中展示每个品系独特表现和特殊特性的每个品系——如香气、颜色和芽构。
Twenty percent of B.C. consumers identify as 'cannabis connoisseurs', and almost 30 percent prioritize high quality in their selections1. Through this program, B.C. consumers will be offered an exclusive look at the company's hand-selected strains, grown in small batches.
不列颠哥伦比亚省的20%消费者认为自己是“大麻股行家”，近30%的人把高品质列为自己的首选1。通过这个计划，不列颠哥伦比亚省的消费者将有机会独家品尝公司精选的小批量品系。
"We are committed to the art and science of cannabis cultivation. Our team of expert growers is constantly trialing, experimenting, and pheno-hunting to discover unique strains," said Orville Bovenschen, President and CEO at Pure Sunfarms. "With the launch of 'Trials', we're bringing B.C. consumers and budtenders closer to our process and products than ever before, with exclusive small batches that offer a one-of-a-kind experience. We hope to captivate consumers with these limited-release cultivars grown right here in their backyard."
Pure Sunfarms的总裁兼首席执行官Orville Bovenschen表示：“我们致力于大麻种植的艺术和科学。我们的专家种植者团队不断进行试验、实验和表型猎捕，以发现独特的品系。通过“Trials”的推出，我们让BC省的消费者和熏柜员比以往更接近我们的过程和产品，提供独家小批量商品，让人们体验独一无二的感觉。我们希望通过这些限量版品系在他们的后花园里种植的方式来吸引消费者。
The first small batch release is Trial No. 001 (Gas Face x Purple Kush) a heavy-hitting indica that was hand-selected by Pure Sunfarms' growers for its dank nose and chunky trichome-rich buds. Its aromas are distinct and complex with pungent gassy notes balanced by a creamy, slightly citrussy finish.
首个小批量发行的品系是试验品系编号001（Gas Face x 紫色康普），这是一种拳头硬的重口味品种，由Pure Sunfarms的种植者手工筛选，因其刺鼻的气味和块状三萜富含的芽蕾而选出。它的香气独特而复杂，烈性气味与乳脂味微妙的柑橘风味平衡。
Trial No. 001 will be available to consumers in Pure Sunfarms' home market of B.C. as of July 1, 2024, with new additional limited small batches to be released in the months to come.
试验品系编号001将于2024年7月1日起在Pure Sunfarms所在的家乡市场BC省面向消费者提供，未来几个月还会发布新的限量小批量商品。