Why Nike Shares Are Falling 19% Today
Why Nike Shares Are Falling 19% Today
$Nike (NKE.US)$ shares are trading lower following fourth-quarter earnings and soft guidance for fiscal year 2025.
$耐克 (NKE.US)$由于第四季度收益和2025财年的软指引，这些股票正在下跌交易。
During a quarterly earnings conference call, Nike's CFO, Matthew Friend, announced a revised outlook for fiscal 2025, anticipating a mid-single-digit decline in reported revenue, a significant shift from earlier expectations of growth.
在季度业绩会议上，耐克首席财务官马修·弗兰德宣布了修订后的2025财年展望，预计报告营业收入将下降中高个位数，这是与早期的增长预期相比的重大转变。
Nike anticipates a high single-digit decline in sales for the first half of the year, a notable revision from their earlier forecast of a low single-digit decrease.
耐克预计上半年销售额将下降高个位数，这相对于他们早期预计的低个位数下降有明显改善。
For the first quarter, Nike projects revenue to be down approximately 10%. This reflects more aggressive actions in managing classic footwear franchises, continuing challenges on Nike Digital, muted wholesale order books, a softer outlook in Greater China, and a number of quarter-specific timing factors.
对于第一季度，耐克预计营业收入将下降约10%。这反映出管理经典鞋类特许经营权方面的更积极行动，Nike Digital上的持续挑战，缓和的大中华前景，以及一些季度具体的时间因素。
The company cautioned that foreign exchange headwinds will now have a one-point translational impact on revenue in the year.
该公司警告称，汇率期货现在将对年营收产生1个百分点的翻译影响。
"We are advancing our timelines to tighten total supply of certain classic footwear franchises at different paces across different channels around the world," said the CFO. "In particular, we are aggressively adjusting our forward-looking plans for these franchises on Nike Digital, where they have their highest share of business. All told, we expect these actions to create several points of short-term headwinds on revenue in fiscal 2025."
首席财务官表示:"我们正在推进时间表，加快全球不同渠道的某些经典鞋类特许经营权的总供应量收紧。特别是，在Nike Digital上，这些特许经营权的占比最高。总的来说，我们预计这些行动将在2025财年对营收产生几点短期负面影响。"
The firm expects gross margin expansion in fiscal year 2025 of 10 to 30 basis points on a reported basis.
该公司预计2025财年报告基础上的毛利率将扩张10至30个基础点。
This reflects benefits from strategic pricing actions and lower product input costs, partially offset by supply chain deleverage, channel mix shifts, and net foreign exchange impact.
这反映了战略定价行动和较低的产品投入成本带来的好处，部分抵消了供应链去杠杆化、渠道混合移位和净汇率影响。
Nike's fourth-quarter revenue was $12.6 billion, a 2% decline year-over-year, failing to meet the Street's consensus estimate of $12.91 billion, according to data from Benzinga Pro.
根据财经信息网站Benzinga Pro的数据，耐克第四季度的营收为126亿美元，同比下降2%，未能达到华尔街的共识预期129.1亿美元。
Following the earnings report, Stifel analyst Jim Duffy downgraded Nike from Buy to Hold and lowered the price target from $117 to $88. Morgan Stanley analyst Alex Straton also downgraded Nike from Overweight to Equal-Weight, reducing the price target from $114 to $79.
在业绩报告出来后，Stifel分析师Jim Duffy将耐克的评级从买入下调至持有，并将目标价从117美元降至88美元。摩根士丹利分析师Alex Straton也将耐克的评级从增持下调至持平，并将目标价从114美元降至79美元。
Price Action: NKE shares are trading lower by 14.8% to $80.20 premarket at last check Friday.
股价表现:截至上周五，NKE的股价正在盘前交易中下跌14.8％，至80.20美元。