Amazon's Tomb Raider And LOTR Game Reveals 'Not Too Far Away,' Says Exec
Amazon's Tomb Raider And LOTR Game Reveals 'Not Too Far Away,' Says Exec
Amazon.com Inc's (NASDAQ:AMZN) Amazon Games has been steadily progressing with its plans for two major gaming projects: Tomb Raider and The Lord of the Rings.
亚马逊公司（纳斯达克：AMZN）的Amazon Games正在稳步推进其两个主要ARVR游戏项目的计划：古墓丽影和指环王。
Progress on the Next Tomb Raider Game
下一个古墓丽影游戏的进展
In December 2022, Amazon partnered with Embracer Group ADR's (OTC:EBCRY) Crystal Dynamics to develop the next installment in the Tomb Raider series. Despite this announcement, specific information about the game's development has been sparse.
2022年12月，亚马逊与Embracer Group ADR（场外交易：EBCRY）旗下的Crystal Dynamics合作开发了古墓丽影系列的下一个版本。尽管宣布了这一合作，关于该游戏的开发的具体信息却非常有限。
Christoph Hartmann, Amazon Games chief, mentioned in an interview with Variety that a reveal is forthcoming: "It's not going to be tomorrow, but it's not too far away."
Amazon Games首席执行官Christoph Hartmann在接受Variety采访时透露将会很快揭晓该游戏：“虽然不会是明天，但也不会太久远。”
Moreover, Hartmann stressed the importance of maintaining high standards for these games, adding: "It has to be triple-A quality, because the bar is so high."
此外，Hartmann强调了维护这些游戏高品质的重要性，并补充道：“一定要达到AAA级别的质量要求，因为标准非常高。”
The Lord of the Rings Development Update
指环王开发进展
Similarly, Amazon's collaboration with Embracer Group for The Lord of the Rings MMO was announced in May 2023. Details remain under wraps since its initial reveal.
同样，亚马逊与Embracer Group合作开发的指环王MMO于2023年5月宣布。自首次公布以来，细节仍然没有公开。
Set in Middle-earth, the MMO (massively multiplayer online game) aims to explore narratives from The Hobbit and other tales within Tolkien's universe.
这款以《霍比特人》和托尔金宇宙中其他故事情节为主题的大型多人在线游戏（MMO）旨在探究中土世界的叙事主题。
Integrating Transmedia Strategies
整合跨媒体传播策略
Beyond gaming, Amazon plans to synchronize its entertainment offerings. Prime Video will host adaptations such as the Tomb Raider live-action series and The Lord of the Rings: The Rings of Power.
除了游戏之外，亚马逊还计划同步其娱乐产品。Prime Video将推出古墓丽影真人剧集和指环王：权力之戒等改编内容。
Hartmann suggested that these projects do not necessarily need to be interconnected for success, drawing parallels to Sony Group Corp's (NYSE:SONY) approach with Marvel's Spider-Man.
Hartmann建议，这些项目不一定需要相互连接才能获得成功，他引用了索尼集团公司（纽交所：SONY）在漫威蜘蛛侠方面的做法来做比较。
"It does not need to be always that everything is mingled together, but it's really one brand, which really just shows for me why transmedia nowadays is so important, and how games is such a vital part," he concluded.
他总结道：“不需要总是将所有内容混在一起，但这真的代表了为什么跨媒体现在如此重要以及游戏是其中至关重要的一部分。”
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Image credits: Tada Images on Shuttestock.
图片来源：Shuttestock上的Tada Images。