Similarweb Snaps 42matters, Bolstering Position In App Intelligence, Financial Terms Undisclosed
Similarweb Snaps 42matters, Bolstering Position In App Intelligence, Financial Terms Undisclosed
Similarweb Ltd. (NYSE:SMWB), a leading digital intelligence company, announced today its acquisition of 42matters, a prominent app intelligence provider headquartered in Zurich, Switzerland. The acquisition marks a significant step in expanding Similarweb's data capabilities in the rapidly growing app analytics market, which is expected to reach $15.7 billion by 2028, with a CAGR of 20.2% (source).
领先的数字智能公司Similarweb Ltd.（纽交所：SMWB）今天宣布收购总部位于瑞士苏黎世的知名应用智能服务提供商42matters。此次收购标志着Similarweb在快速增长的应用分析市场上进一步扩展数据能力，该市场预计到2028年将达到157亿美元，复合年增长率为20.2%（数据来源）。
Integrating 42matters' advanced solutions across app store data, app engagement data, and mobile SDK data will significantly expand Similarweb's app intelligence solution. The expanded app intelligence offering will provide enhanced insights for app owners into the performance of their own apps versus those of their competitors, as well as more comprehensive visibility of user engagement and technology stacks, empowering app owners to optimize their app distribution, marketing strategies and development roadmaps.
整合42matters的高级解决方案，跨应用商店数据、应用程序参与数据和移动SDK数据，将显着扩展Similarweb的应用智能解决方案。扩展后的应用程序智能产品将为应用程序所有者提供更多的应用程序性能见解，以及相对于竞争对手的应用程序，更全面的用户参与度和技术堆栈，使应用程序所有者能够优化其应用程序发行、营销策略和发展路线图。