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Tubi Enters the UK Streaming Landscape With a Free, Diverse and Massive Collection of Movies and TV

Tubi Enters the UK Streaming Landscape With a Free, Diverse and Massive Collection of Movies and TV

Tubi以一系列免费、多元且庞大的电影和电视节目进军英国流媒体市场
福克斯公司 ·  07/01 00:00

The US and Canada's Most Watched Free TV and Movie Streaming Service Launches in the UK with Market-Leading Content Library of over 20,000 Movies and TV Episodes

美国和加拿大收视率最高的免费电视和电影流媒体服务在英国推出,拥有超过20,000部电影和电视剧集的市场领先内容库

LONDON, 2 July 2024 – Tubi (www.tubi.tv), Fox Corporation's (NASDAQ: FOXA, FOX) ad-supported streaming service, today announced its launch in the UK. Tubi has built exciting momentum in North America by engaging viewers with a free, personalized streaming service that offers an extensive library of blockbuster movies, popular TV series, and exclusive Tubi Originals. With nearly 80 million monthly active users, Tubi has emerged as the fastest growing U.S. streaming service since its debut on the Nielsen Gauge just over a year ago.

伦敦,2024 年 7 月 2 日 — Tubi (www.tubi.tv)是福克斯公司(纳斯达克股票代码:FOXA,FOX)支持广告的流媒体服务,今天宣布在英国推出。Tubi通过提供大量大片、热门电视剧和独家Tubi Originals的免费个性化流媒体服务吸引观众,在北美建立了令人兴奋的势头。Tubi拥有近8000万月活跃用户,自一年多前在Nielsen Gauge上首次亮相以来,已成为美国增长最快的流媒体服务。

"Tubi has spent the last decade honing our approach to vast, free and fun streaming in North America, and we feel that now is the perfect time to bring that recipe to UK audiences," said Anjali Sud, CEO of Tubi. "We are launching with one of the largest and most diverse content libraries in the UK, designed to indulge viewers in everything from blockbusters to original stories to hidden gems. Most importantly, we're committed to listening to what resonates with UK fans, and bringing them more and more of what they love."

Tubi首席执行官Anjali Sud表示:“在过去的十年中,Tubi一直在磨练我们在北美提供广泛、免费和有趣的直播的方法,我们认为现在是将这一秘诀带给英国观众的最佳时机。”“我们推出的是英国最大和最多样化的内容库之一,旨在让观众沉迷于从大片到原创故事再到隐藏宝藏的所有内容。最重要的是,我们致力于倾听引起英国粉丝共鸣的内容,并为他们带来越来越多的他们喜爱的东西。”

Tubi will launch with over 20,000 movies and TV episodes on-demand, featuring curated content from major global distributors such as Disney, Lionsgate, NBCUniversal, and Sony Pictures Entertainment as well as a robust slate of exclusive Tubi Originals. Tubi's content library in the UK pairs some of the best Hollywood films with modern British classics, and offers series with well-known UK TV franchises alongside new areas of discovery – from Bollywood and Nollywood to Arthouse Cinema.

Tubi将推出超过20,000部电影和电视剧集点播,其中包括来自迪士尼、狮门影业、NBCUniversal和索尼影视娱乐等全球主要发行商的精选内容,以及大量独家Tubi原创作品。Tubi在英国的内容库将一些最好的好莱坞电影与现代英国经典电影相结合,并提供英国知名电视系列以及新的探索领域——从宝莱坞和诺莱坞到Arthouse Cinema。

"At a time when traditional programming feels homogenous and when finding what to watch feels like a chore, Tubi has been effective at delivering delight beyond the monoculture with content that appeals to diverse and vibrant fandoms," said David Salmon, EVP and Managing Director of International at Tubi. "We believe that we can build a brilliantly broad, culturally ambitious offering that puts UK audiences back at the centre, and makes it fun and easy to enjoy great entertainment from around the world."

Tubi执行副总裁兼国际董事总经理戴维·萨蒙表示:“在传统节目感觉同质化、寻找看什么像是一件苦差事的时候,Tubi通过吸引多元化和充满活力的粉丝圈的内容有效地提供了超越单一文化的乐趣。”“我们相信,我们可以打造一个非常广泛、具有文化雄心勃勃的节目,让英国观众重返中心,让他们轻松愉快地享受来自世界各地的精彩娱乐节目。”

Tubi is purpose-built to help audiences find the content they love. The platform uses sophisticated machine learning to deliver personalised experiences that make content discovery both surprising and delightful. Tubi is also committed to a 100% free ad-supported model that offers viewers frictionless onboarding and a low ad load. In the coming weeks, Tubi will be available for UK viewers to access as a free application on every major connected TV platform, iOS and Android smartphones, and on the web.

Tubi是专门为帮助观众找到他们喜欢的内容而设计的。该平台使用复杂的机器学习来提供个性化体验,使内容发现既令人惊讶又令人愉快。Tubi还致力于提供100%免费的广告支持模式,为观众提供顺畅的入门体验和低广告负荷。在接下来的几周内,英国观众可以在所有主要的联网电视平台、iOS和Android智能手机以及网络上免费使用Tubi。

Tubi has established itself as a bold challenger brand in the U.S. where it most recently tied Disney+ in total viewing time according to Nielsen's The Gauge Report and continued to be the #1 AVOD player. Tubi will bring its playful personality to the UK with a creative marketing campaign launching on 15 July. The campaign, "Watch what you actually want to watch" aims to combat entertainment snobbery and traditionalism – Tubi believes in taking the guilt out of guilty pleasure viewing.

根据尼尔森的《The Gauge Report》,Tubi已在美国确立了自己作为一个大胆的挑战者品牌的地位,它最近的总观看时长与迪士尼+并列,并且仍然是 #1 AVOD 玩家。Tubi将于7月15日启动一项创意营销活动,将其俏皮的个性带到英国。这场名为 “看你真正想看的内容” 的活动旨在打击娱乐势利和传统主义——Tubi坚信要消除罪恶感带来的罪恶感。

For more information, visit www.tubi.tv or contact our media relations team.

欲了解更多信息,请访问 www.tubi.tv 或联系我们的媒体关系团队。

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About Tubi

关于 Tubi

Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world's stories. The company engages diverse audiences through a personalised experience and the world's largest content library of over 250,000 movies and TV episodes, a growing collection of exclusive originals and over 250 live channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company's digital businesses.

Tubi是美国收视率最高的免费电视和电影流媒体服务,致力于为所有人提供世界上所有故事的机会。该公司通过个性化体验和世界上最大的内容库(包含超过25万部电影和电视剧集)、越来越多的独家原创作品和超过250个直播频道来吸引不同的受众。Tubi是福克斯公司旗下的Tubi Media Group的一部分,负责监督该公司的数字业务。

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