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Mustang Mach-E Drives Ford's Q2 EV Sales Ahead Of GM But It's Still Just A Fraction Of Elon Musk's Tesla

Mustang Mach-E Drives Ford's Q2 EV Sales Ahead Of GM But It's Still Just A Fraction Of Elon Musk's Tesla

野马Mach-E推动福特汽车Q2电动汽车销售超过通用汽车,但仍只是伊隆·马斯克的特斯拉的一小部分。
Benzinga ·  07/04 03:25

Dearborn-based automaker Ford Motor Co (NYSE:F) sold 23,957 EVs in the second quarter in the U.S., trumping rival General Motors Co's (NYSE:GM) EV sales but lagging behind EV giant Tesla Inc (NASDAQ:TSLA).

总部位于迪尔伯恩的汽车制造商福特汽车公司(纽交所:F)在美国第二季度销售了23,957辆电动汽车,超过了竞争对手通用汽车公司(纽交所:GM)的电动汽车销量,但落后于电动汽车巨头特斯拉公司(纳斯达克:TSLA)的销量。

What Happened: Ford sold a total of 23,957 EVs from April to June, marking a 61.4% jump from the corresponding quarter of last year.

事件经过:福特在4月至6月期间总共销售了23,957辆电动汽车,同比去年同期增长了61.4%。

The surge in sales was mostly due to the popularity of its Mustang Mach-E SUV of which the company sold 12,645 units. The F-150 Lightning electric pickup truck was the second best-selling EV from the company, followed by its E-transit electric vans.

销售上涨的主要原因是其野马Mach-E SUV的受欢迎程度,公司共售出12,645辆。福特F-150 Lightning电动皮卡车位列该公司销量第二,其E-transit电动货车位列第三。

Model Q2 Sales In U.S.
Mustang Mach-E 12,645
F-150 Lightning 7,902
E-transit 3,410
Total 23,957
型号 美国第二季度销售情况
野马Mach-E 12,645
F-150 Lightning 7,902
E-transit 3,410
总费用 23,957

The two best-selling Ford EVs are drawing customers from other brands with over 50% of sales in the first half of the year being new to Ford, the company said. As for the E-transit, three out of every four of its sales this year are from repeat customers, it added.

福特的两款最畅销电动车型正从其他品牌招揽客户,上半年销售中超过50%的客户是首次购买福特汽车。至于E-transit,公司表示,今年销售的四分之三是来自重复购买的客户。

However, EVs account for merely 4.5% of Ford's total vehicle sales in the country.

然而,在福特公司在美国销售的所有车辆中,电动车仅占比4.5%。

Comparing With Rivals: Detroit-based General Motors sold only 21,930 EVs in the quarter in the U.S. despite its larger EV lineup composed of 7 models. Ford trumped its EV sales with just three electric models.

与竞争对手相比较:总部位于底特律的通用汽车公司在美国第二季度仅销售了21,930辆电动汽车,尽管它的电动汽车产品线包括7个车型。福特汽车仅有三款电动车型就超过了通用汽车的电动车销量。

However, both the legacy automakers continue to trail behind Tesla which delivered 443,956 vehicles in the second quarter globally, marking a 4.8% drop from last year but still beating the consensus estimate. Tesla does not segment its vehicle deliveries by geography.

然而,这两家传统汽车制造商仍然落后于特斯拉,在全球第二季度交付了443,956辆汽车,同比下降4.8%,但仍超过市场预期。特斯拉不会根据地理位置细分其车辆交付情况。

Cheaper Prices Fail To Translate To More Sales: While the Mustang Mach-E is up against Tesla's best-selling Model Y in the mass-market electric SUV segment, its Lightning is up directly against the Cybertruck in the EV truck segment. Both of these Ford EVs, however, are priced below their Tesla counterparts.

价格更便宜并不能转化为更多的销量:尽管野马Mach-E在大众市场电动SUV领域与特斯拉畅销的Model Y车型竞争,Lightning车型则直接与Cybertruck车型在电动卡车领域竞争。然而,这两款福特电动车都比特斯拉的车型价格低。

While the base model of the Mach-E starts at around $40,000, the Model Y base version starts at around $45,000.

尽管Mach-E的基础版本售价约为40,000美元,Model Y的基础版本售价约为45,000美元。

The 2024 Lightning, meanwhile, has a base version starting at $62,995, much below the Cybertruck whose lower-priced version now starts at $79,990. While Tesla plans to introduce a lower-priced rear-wheel drive version of the Cybertruck starting at $60,990, it will only be available in 2025.

2024年款Lightning的基础版本售价为62,995美元,远低于Cybertruck的低价版本,后者的基础版本现在的起价为79,990美元。特斯拉计划推出低价后驱版本的Cybertruck,起价为60,990美元,但仅在2025年前上市。

However, the cheaper prices are thus far unable to bring about larger customer interest in Ford vehicles as compared to corresponding Tesla offerings.

然而,到目前为止,与特斯拉车型相比,这些价格更便宜的福特车型并未吸引更多客户购买。

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Photo courtesy: Shutterstock

图片来源:shutterstock

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