Nintendo's President Says AI Can Be 'Creative,' But Raises Intellectual Property Concerns
Nintendo's President Says AI Can Be 'Creative,' But Raises Intellectual Property Concerns
In a recent shareholder Q&A, Nintendo ADR's (OTC:NTDOY) President Shuntaro Furukawa addressed the issue of generative artificial intelligence (AI) in video game development, a hot topic that has stirred significant debate within the industry.
任天堂ADR股东最近举行的问答会上，总裁古川俊太郎谈到了生成式人工智能（AI）在视频游戏开发中的问题，这是一个在行业内引起了重大争议的热门话题。
The Mixed Blessing Of AI
AI的双重利剑
According to IGN, Furukawa acknowledged the potential benefits of generative AI, noting it could be used "in creative ways." However, he also highlighted the risks, particularly regarding intellectual property rights.
据IGN报道，古川俊太郎承认了生成式AI的潜在好处，指出它可以用"创新的方式"。然而，他也强调了风险，特别是在知识产权方面。
"Generative AI, which is becoming a big topic recently, can be used in creative ways, but we recognize that it may also raise issues with intellectual property rights," he said.
"生成式人工智能近来成为了一个大问题，可以用创新的方式使用，但我们认识到它也可能引起知识产权方面的问题，"他说。
Nintendo's Stance On Technological Advancements
任天堂对技术进步的态度
As Nintendo prepares to unveil its next-generation console, Furukawa stressed the company's commitment to leveraging technological advancements while maintaining its unique creative identity.
在任天堂准备推出下一代游戏机之际，古川俊太郎强调公司致力于利用技术进步，同时保持其独特的创意特质。
"We have decades of know-how in creating the best gaming experiences for our players. While we are open to utilizing technological developments, we will work to continue delivering value that is unique to Nintendo and cannot be created by technology alone," he said.
"我们拥有数十年的经验，在为我们的玩家创造最佳游戏体验方面。虽然我们开放利用技术发展，但我们将继续努力提供独特于任天堂、不仅仅靠科技就能创造的价值。"他说。
Industry Perspectives On AI
产业对AI的看法
Nintendo's cautious yet open stance contrasts with the approaches of its competitors. Microsoft Corp. (NASDAQ:MSFT) is reportedly developing an AI chatbot for Xbox to automate support tasks, including game refunds and subscription issues.
任天堂谨慎而开放的态度与其竞争对手的方法形成了对比。微软公司（纳斯达克：MSFT）据报道正在为Xbox开发AI聊天机器人，以自动化支持任务，包括游戏退款和订阅问题。
Meanwhile, Sony Group Corp.'s (NASDAQ:SONY) PlayStation Productions' head Asad Qizilbash highlighted AI's potential to enhance player experiences through personalized interactions.
与此同时，索尼集团（纳斯达克：SNE）PlayStation Productions的负责人阿萨德·基兹尔巴什强调，AI有可能通过个性化互动增强玩家体验。
"For instance, non-player characters in games could interact with players based on their actions, making it feel more personal," Qizilbash said. "This is important for the younger Gen Z and Gen Alpha audiences, who are the first generations that grew up digitally and are looking for personalization across everything, as well as looking for experiences to have more meaning.
"例如，游戏中的非玩家角色可以根据玩家的行动与玩家互动，使之更具个性化，"基兹尔巴什说。"对于年轻的Gen Z和Gen Alpha受众来说，这是很重要的，他们是第一代数字成长，渴望在各个方面得到个性化，以及更有意义的体验。"
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Photo by Cláudio Luiz Castro on Unsplash
由Claudio Luiz Castro在Unsplash上的照片