What's Going On With Sneaker Giant Nike's Shares Today?
What's Going On With Sneaker Giant Nike's Shares Today?
Shares of Nike Inc. (NYSE:NKE) are trading slightly higher premarket today. The sneaker giant has brought back a retired senior executive to manage its retail partnerships after experiencing strained relationships with sneaker sellers and a decline in sales.
耐克股票（纽交所：NKE）今日盘前微涨。由于与运动鞋经销商的关系紧张和销售额下降，这个运动鞋巨头已经重新聘请了一位退休高级执行官来管理其零售合作伙伴。
Tom Peddie, who spent 30 years at Nike before retiring in 2020, has returned as vice president of marketplace partners, according to an internal memo obtained by Bloomberg.
彭迪（Tom Peddie）在耐克工作了30年，在2020年退休之前，据彭博社获得的一份内部备忘录显示，他已经作为市场合作伙伴的副总裁回归了公司。
Under the leadership of Chief Executive Officer John Donahoe, Nike has been working to restore its connections with retailers like Foot Locker Inc. (NYSE:FL).
在首席执行官约翰·多纳霍（John Donahoe）的领导下，耐克一直在努力恢复与诸如Foot Locker Inc.（纽交所：FL）之类的零售商的联系。
This move follows Nike's strategy shift towards its own stores, e-commerce, and apps, which led to severed ties with many retail partners. Consequently, Nike's stock has plummeted by 31% this year.
此举是耐克转向自营店铺，电子商务和应用程序的策略转变的一部分，这导致它与许多零售伙伴的关系破裂。因此，耐克股票在今年已经下跌了31%。
"As we continue to focus and improve capabilities in our wholesale business, I am confident that Tom will bring both vision and bold leadership to accelerate the Marketplace strategy," said Craig William, Nike's president of geographies and marketplace, in the memo.
“随着我们继续聚焦和提升批发业务的能力，我有信心Tom将带来远见卓识的领导，以加速市场战略。” 耐克地理区域和市场总裁克雷格·威廉（Craig William）在备忘录中说。
Peddie held various senior management roles during his tenure at Nike. His last position was vice president and general manager of North America. His return to Nike was set for June 24.
Peddie在耐克的任期内担任过多个高级管理职务。他的最后一个职位是北美区副总裁兼总经理。他的回归日期定于6月24日。
Recently, the company said it expects first-quarter revenue to be down approximately 10% and a high single-digit decline in sales for the first half of the year.
最近，该公司表示预计第一季度营业收入下降约10％，上半年销售额将下降高位数位。
The decline in the guidance revenue is driven by aggressive management of classic footwear lines, ongoing challenges in digital sales, subdued wholesale orders, a softer outlook in Greater China and several timing-related factors.
营收指导下降的原因是对经典鞋款系列的积极管理，数字销售的持续挑战，疲软的批发订单，大中华地区前景保持温和和一些与时间相关的因素。
Nike reported fourth-quarter revenue of $12.6 billion, down 2% year-over-year, missing the analyst consensus estimate of $12.91 billion.
耐克第四季度营业收入为126亿美元，同比下降2％，低于分析师共识预期的129.1亿美元。
Nike stock has lost more than 30% in the last 12 months. Investors can gain exposure to the stock via Vanguard Consumer Discretionary ETF (NYSE:VCR) and Fidelity MSCI Consumer Discretionary Index ETF (NYSE:FDIS).
耐克股票过去12个月已经下跌了30％以上。投资者可以通过Vanguard Consumer Discretionary ETF（纽交所：VCR）和Fidelity MSCI Consumer Discretionary Index ETF（纽交所：FDIS）获得该股票的暴露度。
Price Action: NKE shares are trading higher by 0.48% at $73.40 in premarket at last check Tuesday.
截至上周二最后一次检查，NKE股票盘前交易价格上涨0.48％至73.40美元。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免责声明：本内容部分使用人工智能工具生成，并经Benzinga编辑审核发布。
Image via Pexels/ Grailify
图片来自Pexels/Grailify