share_log

Meta's Top Executive Reveals Three Reasons Why VR Headsets Are Failing To Take Off: 'New Technologies Don't Just Come Into The World Ready To Go'

Meta's Top Executive Reveals Three Reasons Why VR Headsets Are Failing To Take Off: 'New Technologies Don't Just Come Into The World Ready To Go'

Meta的高管透露VR头盔未能起飞的三大原因:'新技术并非一上市即可用'。
Benzinga ·  05:15

In an interview with metaverse expert Matthew Ball, Meta Platforms, Inc.'s (NASDAQ:META) CTO Andrew Bosworth shared his thoughts on the future of VR/MR headsets and the challenges they face.

Meta Platforms公司(纳斯达克股票代码:META)的首席技术官安德鲁·博斯沃思接受元宇宙专家马修·博尔采访,就VR / MR头盔的未来和其面临的挑战发表了自己的看法。

What Happened: The in-depth interview was published on Tuesday and centered around Meta's Metaverse strategy, the potential for VR/MR headset sales to surpass 100 million annually, and Bosworth's ideal headset specifications, among other topics.

发表于周二的深度采访以Meta的元宇宙战略、VR / MR头戴式显示器销售量每年超过1亿台的潜力以及博斯沃思对头戴式显示器理想规格的看法为中心,还涉及其他话题。

During the conversation, Bosworth identified three main obstacles to achieving 100 million units a year for VR/MR headsets. The first is content, or "stuff to do" with the devices. He stressed that the devices themselves are useless without an ecosystem and activities, which has been a challenge in the past.

在对话中,博斯沃思确定实现VR/MR头盔每年一亿台的三个主要障碍。第一个是内容,或者说使用这些设备的“事情”。他强调说,这些设备本身若没有生态系统和活动,就没有用处,而这一点在过去曾是一个挑战。

The second obstacle, according to Bosworth, is price. He pointed out that the device's value is directly related to its cost. The lower the price, the less value needs to be added, but also the less people value it.

根据博斯沃思的说法,第二个障碍是价格。他指出,设备的价值与成本直接相关。价格越低,需要添加的价值就越少,但用户对它的重视程度也越低。

The final barrier is accessibility, which Bosworth defined as everything from comfort and weight to motion sickness and accommodation for different eye widths. He also mentioned the effect of the device on hair or makeup, styling, charging frequency, and input methodology as factors that limit its use.

最后一个障碍是可使用性,尽管博斯沃思把它定义为多方面因素,包括舒适性、重量、晕动病以及适合不同眼宽人群的设计。他还提到设备对发型或化妆、外观和输入方式的影响,这些因素制约着设备的使用。

The Meta CTO concluded by stating that while progress is being made on all fronts, it requires significant investment and invention. He expressed confidence in the future of the technology but acknowledged that there is still much work to be done.

Meta Platforms首席技术官最后表示,虽然各方面都在取得进展,但需要大量投资和创新。他对技术的未来表示信心,但也承认还有很多工作要做。

"New technologies don't just come into the world ready to go. The supply chains have to be built, the manufacturing has to be built, the technology itself has to be developed, and of course, that means you have to pay for the 10 wrong paths you took before you get to the 11th one that does work," he said.

他表示:“新技术不会直接变得完美无缺,必须建立供应链,制造业必须发展,技术本身必须发展,当然,这意味着在走向正确道路之前,您必须为之前走过的10条错误的道路付出代价。”

Subscribe to the Benzinga Tech Trends newsletter to get all the latest tech developments delivered to your inbox.

订阅Benzinga Tech Trends电子报,获取最新技术动态。

Why It Matters: Bosworth's comments come at a time when the VR/MR headset market is facing mixed reactions. In February 2024, Apple Inc. released its Vision Pro headset, which received mixed reviews due to design and performance issues. Some users found the device cumbersome and uncomfortable for extended use.

意义在于:博斯沃思的评论是在VR/MR头戴式显示器市场面临好坏参半的反应时发表的。2024年2月,苹果公司推出了Vision Pro头戴式显示器,由于设计和性能问题而获得了差强人意的评价。一些用户发现这种设备因长时间使用不舒适而棘手。

Previously, a top analyst noted that Apple investors were more interested in the company's AI initiatives than its AR/VR headset. Around the same time, Matt Booty, head of Xbox Game Studios, expressed skepticism about the viability of the VR/AR market, choosing not to venture into this space.

此前,一位顶级分析师指出,苹果公司的投资者对该公司的人工智能倡议更感兴趣,而不是对其增强现实/虚拟现实头戴式显示器的投资。同时,Xbox Game Studios主管Matt Booty对VR/AR市场的可行性表示怀疑,选择不进入此领域。

Check out more of Benzinga's Consumer Tech coverage by following this link.

请点击此链接查看更多有关Benzinga的消费科技报道。

  • Want To Buy Kindle During Amazon Prime Day 2024? Read This First
  • 想在2024年亚马逊主板日购买Kindle?先看这个

Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.

免责声明:本内容部分使用Benzinga Neuro制作,并由Benzinga编辑审核和发布。

Photo courtesy: Shutterstock

图片来源:shutterstock

声明:本内容仅用作提供资讯及教育之目的,不构成对任何特定投资或投资策略的推荐或认可。 更多信息
    抢沙发