NORTHAMPTON, MA / ACCESSWIRE / July 10, 2024 / GoDaddy
Originally published on GoDaddy Resource Library
By: Mark McCaffrey, GoDaddy CFO
In May, I enjoyed sitting down with Jennifer Carson, the inspiring owner of Sonoma Cake Creations and Sonoma Sauces. Jennifer has turned her passion into not one but two flourishing businesses. Her story is one of resilience, family, creativity, and dedication. I'm excited to share highlights from our discussion.
A special thank you to Adam Housley for letting us meet with Jennifer in his wine-tasting room, Housley Napa Valley. Adam is a small business owner and, like Jennifer, is another GoDaddy customer who supports local businesses. (Adam sells Sonoma Sauces in his shop.)
Jennifer has been running her dessert company, Sonoma Cake Creations, for nearly 25 years, a journey that started unexpectedly. Initially, she enjoyed working on cars, but her path took a dramatic turn when she baked a cake for a relative's wedding.
This wasn't just any cake; it was for a wedding in San Francisco with 400 guests!
Despite having no formal culinary training (she had taken one four-week class on wedding cake making to meet the credits to keep her scholarship), the success of the cake sparked an idea: If she could do this for free, why not make money from it?
Her foray into sauces began almost by accident. At the Sonoma County Harvest Fair, she entered her dark cherry zinfandel sauce into the pantry category. To her surprise, it won Double Gold and Best of Show.
Encouraged by this success and advice from a renowned local chef, she decided to pursue sauce-making more seriously and Sonoma Sauces was born. Her subsequent creations, like the blackberry merlot and mango pinot grigio sauces, have all won Double Gold, proving her exceptional talent.
Her philosophy is simple yet profound: less is more. She refuses to use preservatives and focuses on a few high-quality products. Her sauces are unique and unmatched in the market and her dedication to quality and innovation is evident in every jar.
Her journey hasn't been without challenges. The 2017 Tubbs Fire, one of the most destructive wildfires in United States history that burned more than 36,000 acres in northern California, devastated her business, destroying years of contacts, financial records and supplies (including her sauces) stored at her business and at her mother's home.
The pandemic added another layer of difficulty as she balanced working over 30 hours a week at a hospital with her side hustles. Eventually, an injury forced her to leave the hospital, allowing her to focus entirely on her business.
Exciting developments are on the horizon for Sonoma Cake Creations and Sonoma Sauces. Jennifer, with the support of her family, dreams of opening a brick-and-mortar store in Sonoma, expanding her cheesecake line to ship across the U.S., and would love to introduce a line of wine-based ice creams.
My tasting session confirmed the exceptional quality of her products, and I believe they have the potential to become a well-known brand.
Jennifer has used GoDaddy products for more than 20 years, I shared with her our new advancements with GoDaddy Airo, our intelligent experience that proactively helps anyone build and grow their business with the power of AI. We discussed how it will soon allow for seamless integration with her GoDaddy site, enhancing her online presence.
Her children, for whom she has already bought domains, are also excited to try out GoDaddy Airo to create websites for their businesses. Because Jennifer sells at a lot of events, having a payment system that seamlessly integrates is also important, and she's excited to learn more about GoDaddy's payment offerings.
My chat with Jennifer was an inspiring journey through a story of passion, resilience and innovation. We are excited to support her as she takes her business to new heights, and I am eager to see her dreams become a reality.
At GoDaddy, we love our customers, and I'm thrilled to continue to share these inspiring stories. Until next time!
Cheers,
Mark
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北安普敦,马萨诸塞州/ Accesswire / 2024年7月10日/ godaddy
首次发布于GoDaddy资源库。
作者: 马克·麦卡菲,godaddy首席财务官
今年5月,我很高兴与Sonoma Cake Creations和Sonoma Sauces富有启发性的所有者Jennifer Carson坐下来。Jennifer不仅一个繁荣的生意更是两个蓬勃发展的业务。它的故事充满了恢复力、家族、创造力和奉献精神。我很高兴向大家介绍我们讨论的要点。
特别感谢Adam Housley在他的Housley Napa Valley葡萄酒品酒室让我们与Jennifer见面。Adam是一位小商业主,像Jennifer一样是另一位支持当地企业的godaddy客户。(Adam在他的店里销售Sonoma Sauces。)
Jennifer经营她的甜品公司Sonoma Cake Creations将近25年了,这是一个始料未及的旅程。最初,她喜欢修理汽车,但当她给一个亲戚的婚礼烤了一个蛋糕时,她的人生轨迹发生了戏剧性的转变。
这不仅仅是一个蛋糕,而是一个拥有400位嘉宾的旧金山婚礼的蛋糕!
尽管没有接受过正式的烹饪培训(为了满足学分的要求,她只参加了一次四周的婚礼蛋糕制作课程),但是蛋糕的成功激发了一个想法:如果她能免费做到这一点,为什么不从中赚钱呢?
她对酱料的涉足几乎是无意的。在Sonoma County Harvest Fair,她将她的黑樱桃扎赤霞珠酱输入储藏室类别。令她惊讶的是,它赢得了双倍金牌和最佳节目。
受到这次成功和一位著名的当地厨师的建议的鼓舞,她决定更认真地探索酱料制作,于是Sonoma Sauces诞生了。她后来的作品,例如黑莓merlot和芒果Pinot Grigio酱,都赢得了双倍金牌,证明了她的非凡才能。
她的哲学简单而深刻:少即是多。她拒绝使用防腐剂,专注于一些高质量的产品。她的酱料在市场上独树一帜,无与伦比,她对质量和创新的奉献精神在每个罐子里都表现得淋漓尽致。
她的旅程并非没有挑战。2017年的Tubbs Fire是美国历史上最具破坏性的野火之一,烧毁了加利福尼亚北部超过36,000英亩的土地,摧毁了她的企业,毁掉了多年的联系、财务记录和供应品(包括她的酱料),这些都储存在她的企业和母亲家里。
疫情给她带来了另一层困难,她需要平衡在医院工作超过30个小时和在兼职工作之间的时间。最终,一次伤病迫使她离开医院,使她完全专注于自己的事业。
Sonoma Cake Creations和Sonoma Sauces的前景令人兴奋。 Jennifer和她的家人梦想着在Sonoma开设实体店,将她的芝士蛋糕系列扩展到全美国,并希望推出一系列以葡萄酒为基础的冰淇淋。
我的品尝会议确认了她产品的卓越品质,我相信它们有成为一家知名品牌的潜力。
Jennifer已经使用godaddy产品超过20年了,我与她分享了我们在godaddy airo方面的新进展,这是我们的智能体验,可以通过人工智能帮助任何人构建和发展业务。我们讨论了如何很快能够实现与她的godaddy网站的无缝集成,增强她的在线存在感。
她的孩子们已经买了域名,很高兴尝试godaddy airo为他们的企业创建网站。因为Jennifer在许多活动中销售,拥有一个无缝集成的付款系统也很重要,她很期待了解更多关于godaddy的付款服务的信息。
我与Jennifer的聊天是一个充满激情、恢复力和创新精神的启示性旅程。我们很高兴支持她将自己的企业带到一个新的高度,我也渴望看到她的梦想成为现实。
在godaddy,我们热爱我们的客户,我很高兴继续分享这些鼓舞人心的故事。此致敬礼!
干杯,
马克
在3blmedia.com上查看来自godaddy的更多环境,社会和治理的多媒体故事。
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