Sony, Pocketpair Collaborate To Expand Palworld's Global Presence
Sony, Pocketpair Collaborate To Expand Palworld's Global Presence
Japan-based developer Pocketpair has partnered with Sony Group Corp.'s (NYSE:SONY) Sony Music Entertainment and Aniplex to create a new business venture named Palworld Entertainment.
总部位于日本的开发公司Pocketpair已与索尼音乐娱乐和Aniplex建立了一家名为Palworld Entertainment的新业务创投公司。
According to IGN, this joint venture aims to accelerate the global expansion of the Palworld intellectual property (IP) across various media formats.
据IGN消息，这个合资企业旨在加速Palworld知识产权(IP)在各种媒体格式上的全球扩张。
Expanding Beyond Gaming
走出游戏界
Unlike typical publishing deals or acquisitions, this collaboration focuses on leveraging Palworld's popularity beyond the realm of video games.
与典型的出版协议或收购不同，这次合作着眼于利用Palworld的受欢迎程度超越电子游戏的界限。
The new enterprise, led by Pocketpair CEO Takuro Mizobe, will oversee global licensing and merchandising activities associated with Palworld. This includes non-video game products such as merchandise and music, tapping into the game's growing fan base and creating new revenue streams.
由Pocketpair CEO Takuro Mizobe领导的新企业将负责全球Palworld相关的授权和商品化活动。这包括非电子游戏产品，如商品和音乐，挖掘游戏日益壮大的粉丝基础，创造新的收益来源。
"Palworld Entertainment will allow us to explore new opportunities and bring the world of Palworld to a wider audience," said Mizobe. "We're excited to work with Sony Music Entertainment and Aniplex to achieve this goal."
Mizobe表示:"Palworld Entertainment将使我们探索新的机会，将Palworld带给更广泛的受众。"."我们很高兴能与索尼音乐娱乐和Aniplex合作实现这一目标。"
Record-Breaking Success
创纪录的成功
Palworld, often described as 'Pokémon with guns', is a survival and crafting game that has taken the gaming community by storm. Since its early access launch on PC and Xbox in January, the game has attracted over 25 million players in just one month. Palworld also became the largest third-party Game Pass launch to date and sold an impressive 15 million copies on Steam.
常被形容为带枪的宠物小精灵的Palworld是一款生存和制作类游戏，已经在游戏社区中掀起了轩然大波。自1月份在PC和Xbox上推出早期测试版以来，仅一个月时间就吸引了2500万玩家，Palworld还成为迄今为止最大的第三方游戏Pass推出，并在Steam上售出了1500万份。
Despite its massive success, the game's development was relatively cost-effective. Mizobe revealed that Palworld's production cost was under ¥1 billion (approximately $6.7 million), yet it has generated tens of billions of yen in profit, with ¥10 billion equating to around $67.2 million. "The profits were too big for a studio of our size to handle," Mizobe admitted.
尽管取得了巨大的成功，但该游戏的开发成本相对较低。Mizobe透露，Palworld的生产成本低于10亿元(约为670万美元)，但利润多达数百亿元，100亿元约为6720万美元。"这些利润对于我们这样一个规模的工作室来说太大了"，Mizobe承认道。
Future Prospects
未来前景
With the formation of Palworld Entertainment, Pocketpair has hinted at the possibility of bringing Palworld to PlayStation platforms.
随着Palworld Entertainment的成立，Pocketpair暗示将可能把Palworld引入PlayStation平台。
This would mark a significant expansion of the game's reach and potentially introduce it to a new audience of console gamers. "Our partnership with Sony opens up exciting possibilities for the future of Palworld," Mizobe stated.
这将标志着该游戏的重大扩张，并有可能介绍给新一代主机玩家。"我们与索尼的合作为Palworld的未来开创了令人兴奋的可能性"，Mizobe说道。
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Image courtesy of Pocketpair via Steam.
图像由Steam的Pocketpair提供。