The Apple Inc. (NASDAQ:AAPL) Vision Pro headset is reportedly facing challenges in attracting fresh content, with a lack of a "killer app" to justify its $3,500 price tag.
What Happened: According to the report, the Vision Pro has over 2,000 apps available five months after its U.S. debut, a stark contrast to the 20,000 iPad apps and 10,000 iPhone apps available within a similar timeframe after their respective launches, the Financial Times reported on Thursday.
Market tracker Omdia's analyst, George Jijiashvili, noted that the Vision Pro's launch has been slower than anticipated due to developers dedicating their resources to platforms with billions of users.
While the Vision Pro's high price has allowed Apple to capture more than 50% of the total VR headset market by dollar value, IDC analyst Francisco Jeronimo emphasized that the device's success will ultimately depend on the available content.
Wamsi Mohan, equity analyst at Bank of America, said the Vision Pro has "just not quite hit the imagination of the consumer."
Notably, nearly 300 of the top iPhone developers, including Google, Meta, Tencent, Amazon, and Netflix, have not yet brought any of their software or services to Apple's latest device.
Why It Matters: The Vision Pro's struggle to attract fresh content and justify its high price tag has been a recurring theme. As reported in June 2024, Apple was struggling to develop a cheaper version of the headset due to a lack of mainstream appeal. In July, the company was said to be working on major design and price changes for the next generation of the Vision Pro.
Furthermore, Jeronimo recently predicted that Vision Pro sales would fall short of the initial target of 1 million units by 2024, potentially validating criticisms from Meta Platforms Inc. CEO Mark Zuckerberg.
Price Action: Apple was trading 0.14% higher at $227.89 in the pre-market on Friday after the stock closed at $227.57 on Thursday, as per Benzinga Pro.
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Image courtesy – Apple
This story was generated using Benzinga Neuro and edited by Pooja Rajkumari
据报道，苹果公司（NASDAQ:AAPL）的Vision Pro头戴式显示器在吸引新内容方面面临着挑战，缺乏一个能够为其3500美元的价格标签辩护的"杀手级应用"。
据英国《金融时报》周四报道，在美国推出五个月后，Vision Pro已有超过2000个应用可用，与iPad和iPhone分别推出类似时间后可用的2万款和1万款应用形成了鲜明对比。
市场跟踪机构Omdia的分析师George Jijiashvili指出，由于开发者将他们的资源专门用于拥有数十亿用户的平台，Vision Pro的推出速度比预期慢。
尽管Vision Pro的高价已让苹果占据了VR头戴式显示器市场总价值的50%以上，但IDC分析师Francisco Jeronimo强调，设备的成功最终将取决于可用内容。
美国银行的分析师Wamsi Mohan说，Vision Pro还没有"完全打动消费者的想象力"。
值得注意的是，包括谷歌、Meta、腾讯、亚马逊和奈飞在内的近300名最高级别的iPhone开发者尚未将其任何软件或服务带到苹果最新的设备上。
Vision Pro在吸引新内容并证明其高价值得的困境一直是一个反复出现的主题。正如2024年6月的报道所述，苹果由于缺乏主流吸引力而难以开发出价格更低的头戴式显示器。今年7月，据称公司正在为下一代Vision Pro进行重大设计和价格变化。
此外，Jeronimo最近预测，Vision Pro的销售量将低于2024年的初始目标100万台，这可能证实了Meta平台公司CEO马克·扎克伯格的批评。
据Benzinga Pro报道，苹果股价于周四收盘时为227.57美元，在周五盘前上涨0.14%，至227.89美元。
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图片来源-苹果
本报道使用Benzinga Neuro生成，并由Pooja Rajkumari编辑
