EMPIRE Partners With León Y Sol Tequila
EMPIRE Partners With León Y Sol Tequila
Partnership Debuts at the Star-Studded Annual EMPIRE BET Awards Brunch
合作伙伴关系在明星云集的EMPIRE BEt年度午餐上首次亮相
SAN FRANCISCO, July 12, 2024 /PRNewswire/ -- EMPIRE, the largest privately held vertically integrated independent record label, publisher, and distributor in the U.S., has entered a multi-year strategic partnership and taken an equity stake in León Y Sol Tequila to bring music and the spirit of innovation together. The partnership debuted at EMPIRE's annual brunch in celebration of the 2024 BET Awards and together the powerhouse label and rich tequila brand aim to amplify the creative community and cultural initiatives.
2024年7月12日，旧金山，/美通社/-- EMPIRE是美国最大的私人控股垂直整合独立唱片公司、出版商和分销商，已经进入了多年战略合作伙伴关系，并持有León Y Sol Tequila的股份，以将音乐和创新精神融合在一起。这个合作关系是在EMPIRE每年举办的BEt颁奖典礼上首次亮相，两个强大的品牌旨在加强创意社区和文化倡议。
EMPIRE was founded in San Francisco by Ghazi in 2010 as an alternative to the major label ecosystem and was quickly regarded as a tastemaker in the industry. Today the label is a global force leading the charge across music, creative, a forward-thinking business model, and technological advancements based on consumer behavior.
EMPIRE是由Ghazi于2010年在旧金山创立的，作为主流唱片公司生态系统的一种替代选择，它迅速被业界认为是一个口味制造者。今天，这个品牌是全球领先的，带领音乐、创意、前瞻性的商业模式和基于消费者行为的技术进步的先锋。
León Y Sol was also founded in San Francisco making this collaboration seamless. It is a premium tequila brand crafted with traditional Mexican techniques and a modern twist, appealing to sophisticated consumers who appreciate quality spirits. With its smooth taste and elegant packaging, León Y Sol represents the new wave of luxury tequila brands, where a progressive liquor is born of ancient technique and the extraordinary influence of terroir. The product is available in 3,500 US outlets and online at leonysol.com.
León Y Sol也是在旧金山创立的，使这次合作再顺畅不过了。它是一个采用传统墨西哥工艺和现代风格的优质龙舌兰品牌，吸引了喜欢品质烈酒的 sophisticated 消费者。León Y Sol以其光滑的口感和优雅的包装代表了豪华龙舌兰品牌的新风潮，这里是一个由古老技术和土壤的非凡影响所诞生的前瞻性酒类。该产品在美国的3,500家门店和leonysol.com网站上都有销售。
EMPIRE Founder / CEO, Ghazi, says: "EMPIRE and León Y Sol share a passion for creativity and community. Together we aim to celebrate our city's vibrant culture and spirit by blending together the best of music and tequila for an unforgettable experience that brings people around the world together."
EMPIRE创始人/首席执行官Ghazi说:“EMPIRE和León Y Sol分享创意和社区的热情。我们共同的目标是通过将音乐和龙舌兰的优点融合在一起来庆祝我们城市充满活力的文化和精神，让全世界走到一起。”
Alexandra Moore, EMPIRE's Chief Business Officer, says "This partnership represents an exciting opportunity to build a distinguished brand in the tequila industry. Together, we are poised to redefine the market and deliver an unparalleled experience to our customers." Moore will also be joining León Y Sol's Board of Directors as part of the transaction.
EMPIRE的首席商务官Alexandra Moore说:“这个合作关系代表了在龙舌兰行业建立一种杰出品牌的令人兴奋的机会。我们将一起重新定义市场，并为我们的客户提供前所未有的体验。” Moore还将作为该交易的一部分加入León Y Sol的董事会。
The Mahamat's, founders of León Y Sol, say, "Tequila and music are about pushing boundaries and creating unforgettable moments. Our partnership with EMPIRE is a game-changer. Together, we're not just blending spirits; we're blending cultures and smashing expectations. We're set to ignite a revolution in the tequila world, as we take bold steps to deliver unique, exhilarating experiences from the San Francisco Bay Area to beyond. This is just the beginning."
León Y Sol的创始人Mahamat夫妇表示:“龙舌兰和音乐就是要突破界限，创造令人难忘的时刻。我们与EMPIRE的合作是一个重大的转变。我们不仅要融合烈酒，更是要融合文化，打破预期。我们将点燃龙舌兰世界的一场革命，从旧金山湾区到更远的地方，采取大胆的步骤，推出独特的、令人激动的体验。这只是一个开始。”
In the spirit of celebration and commitment culture, EMPIRE and León Y Sol offer a premium experience just in time for summer. Stay tuned for more elevated experiences to come that will suit every community from The Bay to the corners of the globe.
为了庆祝和承诺文化，EMPIRE和León Y Sol为夏天提供了高品质的体验。请关注更多即将到来的升级体验，适合从海湾地区到全球各个角落的每一个社区。
ABOUT EMPIRE:
Founded in 2010 by Bay Area native Ghazi, EMPIRE is currently leading through its innovative and progressive approach to the digital music era across its label, distribution and publishing arms.
关于EMPIRE:
EMPIRE是由旧金山人Ghazi于2010年创立的，目前通过其在唱片、分销和出版方面的创新和进步的方法，在数字音乐时代处于领先地位。
With its focus on early-stage artist development, the San Francisco based company has been instrumental in identifying future icons and launching the careers of both multi-platinum and award-winning artists such as Kendrick Lamar, Fireboy DML, Shaboozey, Asake, XXXTentacion, and Anderson Paak.
凭借早期艺人开发的专注，这家总部位于旧金山的公司已经成为识别未来明星和发掘白金唱片和获奖艺术家的关键。这其中包括Kendrick Lamar、Fireboy DML、Shaboozey、Asake、XXXTentacion、和Anderson Paak。
More than a decade in, EMPIRE continues to grow as the largest privately held record company in the U.S. In recent years, EMPIRE has expanded its global footprint with teams and offices in Africa, Europe, Asia and South America amplifying culture worldwide.
十多年来，EMPIRE作为美国最大的私人唱片公司不断增长。近年来，EMPIRE在非洲、欧洲、亚洲和南美洲设立了团队和办事处，推动全球文化。
ABOUT LEÓN Y SOL:
关于LEÓN Y SOL:
Founded on the principles of tradition and innovation, León Y Sol Tequila brings the vibrant spirit of Mexico to the world. Each bottle encapsulates the rich history and culture of tequila-making, blending time-honored techniques with modern craftsmanship. Our premium tequila is distilled from the finest blue agave, nurtured in the sun-drenched fields of Jalisco, and meticulously crafted to deliver a smooth, distinctive flavor that is both complex and refined.
基于传统和创新的原则，León Y Sol Tequila将墨西哥充满活力的精神带给了世界。每个瓶子都蕴含着龙舌兰酿造的丰富历史和文化，将传统技术与现代工艺相融合。我们的优质龙舌兰是从最好的蓝色龙舌兰中蒸馏而来，这些龙舌兰在哈利斯科的阳光下培育，并经过细致的制作，以提供既复杂又精致的口感。
Our commitment to excellence is reflected in every aspect of our process, from the careful selection of agave plants to the artisanal distillation methods employed by our master distillers. The result is a range of tequilas that are perfect for any occasion, whether enjoyed neat, on the rocks, or in a classic cocktail.
我们对卓越的承诺反映在我们的每一个环节，从骄傲地选用龙舌兰植物，到我们的大师蒸馏师采用的工艺方法。结果是一系列适合任何场合的龙舌兰酒，无论是纯饮、加冰或是用作经典鸡尾酒都是完美的选择。
Media Contact:
Lisa Perez
1 (908) 461-0560
[email protected]
媒体联系人：
Lisa Perez
1 (908) 461-0560
[email protected]
SOURCE León Y Sol; EMPIRE
来源：León Y Sol；EMPIRE