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Meghan Trainor, NIKI And Peach Tree Rascals Showcase How Ticketmaster Is Supporting Event Discovery And Ticket Buying On Shazam, TikTok And Snapchat

Meghan Trainor, NIKI And Peach Tree Rascals Showcase How Ticketmaster Is Supporting Event Discovery And Ticket Buying On Shazam, TikTok And Snapchat

Meghan Trainor、NIKI和Peach Tree Rascals展示了Ticketmaster如何在Shazam、TikTok和Snapchat上支持活动发现和购票
Live Nation Entertainment ·  07/11 00:00
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Ticketmaster is helping fans discover tickets to live events by integrating with social, entertainment and music apps. Through a new collaboration with Shazam and existing partnerships with TikTok and Snapchat, Ticketmaster powers more event discovery by meeting fans where they are, making it easier than ever for artists to connect fans to their live events.

Ticketmaster通过整合社交、娱乐和音乐应用程序,帮助粉丝发现现场活动的门票。通过与Shazam的新合作以及与TikTok和Snapchat的现有合作伙伴关系,Ticketmaster通过与粉丝会面来推动更多活动的发现,使艺术家比以往任何时候都更容易将粉丝与他们的直播活动联系起来。

"I love that you can now Shazam a song and immediately buy concert tickets on Ticketmaster," said Meghan Trainor. "It's genius!"

梅根·特雷纳说:“我喜欢你现在可以在Shazam唱一首歌然后立即在Ticketmaster上购买音乐会门票。”“太天才了!”

Ticketmaster's integration with Shazam, available in all Ticketmaster markets, enables artists to link their Ticketmaster events directly in the app, so that fans can see where their new favorite artist is playing whenever they Shazam a new track. It's the latest addition to Ticketmaster's existing platform integrations – on Snapchat, fans can browse Ticketmaster's complete catalog of upcoming events anywhere in the world by using Snap Map. And on TikTok, Certified Artists can easily share links to their Ticketmaster events so that fans can get tickets without leaving the app. All three help facilitate easier event discovery and ticket buying for both artists and fans.

Ticketmaster与Shazam的集成可在所有Ticketmaster市场上使用,这使艺术家能够直接在应用程序中关联他们的Ticketmaster活动,这样粉丝们在Shazam播放新曲目时就可以看到他们最喜欢的新歌手在哪里演出。这是Ticketmaster现有平台集成的最新成员——在Snapchat上,粉丝们可以使用Snap Map浏览Ticketmaster在世界任何地方即将举行的活动的完整目录。在抖音上,认证艺术家可以轻松共享他们的Ticketmaster活动的链接,这样粉丝们就可以在不离开应用程序的情况下获得门票。这三者都有助于艺术家和粉丝更轻松地发现活动和购买门票。

To celebrate their platform expansion, Ticketmaster has tapped Trainor, NIKI and Peach Tree Rascals to show fans how easy it is to find Ticketmaster events using TikTok, Snap and Shazam in a new campaign called "Music Finds You."

为了庆祝他们的平台扩张,Ticketmaster聘请了Trainor、NIKI和Peach Tree Rascals在一个名为 “音乐找到你” 的新活动中向粉丝们展示使用抖音、Snap和Shazam找到Ticketmaster活动是多么容易。

"For us, music is all about connection. Ticketmaster's integration with Snap Map means that our fans can easily discover when we're in town performing, creating a space for us to unite and vibe together live," said Peach Tree Rascals. "It's a win-win situation – bringing us closer to our fans and spreading the love."

“对我们来说,音乐就是人际关系。Ticketmaster与Snap Map的整合意味着我们的粉丝可以很容易地发现我们何时在城里表演,这为我们创造了团结和现场共处的空间,” Peach Tree Rascals说。“这是一个双赢的局面——让我们更接近粉丝,传播爱意。”

"I'm so excited for fans to be able to scroll through TikTok and buy Ticketmaster tickets for their favorite artists' shows right away," said Niki. "This Ticketmaster integration makes the concert-going process a lot more streamlined. It feels like it should have always been this way in the first place!"

尼基说:“粉丝们能够滚动浏览抖音并立即购买他们最喜欢的艺术家节目的Ticketmaster门票,我感到非常兴奋。”“这种Ticketmaster的集成使音乐会的进行过程更加简化。感觉一开始就应该一直是这样!”

Ticketmaster was the first ticketing platform to partner on a product integration within TikTok in 2022, and was the only ticketing company to integrate with Snap Map's Layers feature, which allows users to view events near them directly in the Snap Map. Ticketmaster's Shazam integration is the newest tool for artists to connect with their fans – innovating the live event experience and bringing fan engagement offline and into the real world. This year, 42% of fans have reported that they didn't attend a concert they wanted to, simply because they didn't hear about it beforehand – now, Ticketmaster is giving artists the tools they need to ensure fans don't miss out on their shows.

Ticketmaster是2022年第一个在抖音内部合作进行产品集成的票务平台,也是唯一一家整合了Snap Map的图层功能的票务公司,该功能允许用户直接在Snap地图中查看他们附近的活动。Ticketmaster的Shazam集成是艺术家与粉丝建立联系的最新工具,它创新了现场活动体验,将粉丝的线下互动带入现实世界。今年,有42%的粉丝表示他们没有参加自己想参加的音乐会,这仅仅是因为他们事先没有听说过——现在,Ticketmaster正在为艺术家提供所需的工具,以确保歌迷不会错过他们的节目。

"At Ticketmaster, we are constantly working to enhance the live event experience. Our collaborations with platforms like Shazam are designed to make it easy for artists to connect their fans to their live events," says Dan Armstrong, Executive Vice President of Distributed Commerce at Ticketmaster. "By seamlessly integrating ticket purchases with moments of musical discovery, we're not only ensuring fans never miss out on unforgettable live shows but also fostering a deeper connection with the artists they love."

“在Ticketmaster,我们一直在努力增强现场活动体验。Ticketmaster分布式商务执行副总裁丹·阿姆斯特朗说,我们与Shazam等平台的合作旨在让艺术家轻松地将粉丝与现场活动联系起来。“通过将购票与音乐探索时刻无缝整合,我们不仅可以确保歌迷不会错过令人难忘的现场表演,还可以与他们喜爱的艺术家建立更深的联系。”

As part of the "Music Finds You" campaign, three new ad shorts bring the app integrations to life with the help of Meghan Trainor, NIKI and Peach Tree Rascals.

作为 “音乐找到你” 活动的一部分,在梅根·特雷纳、NIKI和Peach Tree Rascals的帮助下,三段新的广告短片将应用程序的集成变为现实。

ABOUT SHAZAM
Shazam is one of the world's most popular and highly rated music apps, helping people identify, explore, and share songs playing around them or on their device. Shazam identifies over one billion songs per month and its charts reflect both early and global music trends. Shazam is available on iPhone, iPad, iPod touch, Mac, and Apple Watch, plus Android and the web. More information is available at apple.com/shazam.

关于 SHAZAM
Shazam 是世界上最受欢迎和收视率最高的音乐应用程序之一,可帮助人们识别、探索和分享他们周围或设备上播放的歌曲。Shazam每月识别超过十亿首歌曲,其排行榜反映了早期和全球的音乐趋势。Shazam 可在 iPhone、iPad、iPod touch、Mac 和 Apple Watch 以及安卓和网络上使用。如需了解更多信息,请访问 apple.com/shazam。

ABOUT SNAP INC.
Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

关于 SNAP INC.
Snap Inc. 是一家科技公司。我们认为,相机是改善人们生活和沟通方式的最佳机会。我们赋予人们表达自我、活在当下、了解世界以及一起享受乐趣的能力,从而为人类进步做出贡献。

ABOUT TIKTOK
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

关于 TIKTOK
TikTok 是短视频的主要目的地。我们的使命是激发创造力并带来快乐。TikTok的全球总部位于洛杉矶和新加坡,其办公室包括纽约、伦敦、都柏林、巴黎、柏林、迪拜、雅加达、首尔和东京。

ABOUT TICKETMASTER
Ticketmaster is the world's largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 550 million tickets per year across 35+ different countries. Ticketmaster is a part of Live Nation Entertainment (NYSE: LYV).

关于 TICKETMASTER
Ticketmaster是世界上最大的门票市场,也是现场活动票务产品和服务的全球市场领导者。通过与数千个场馆、艺术家、运动队、节日、表演艺术中心和剧院的官方合作,Ticketmaster每年在35多个不同的国家处理55000万张门票。Ticketmaster 是 Live Nation Entertainment(纽约证券交易所代码:LYV)的一部分。

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