Apple Rides On Heavy Discounts And Promise Of AI To Stabilize iPhone Shipments, But It's Still Losing Out To Chinese Rivals
Apple Rides On Heavy Discounts And Promise Of AI To Stabilize iPhone Shipments, But It's Still Losing Out To Chinese Rivals
In the second quarter of 2024, both Apple Inc. (NASDAQ:AAPL) and Samsung Electronics Co. (OTC:SSNLF) experienced a rise in smartphone shipments. However, the two tech giants saw a decrease in their overall market shares due to stiff competition from Chinese rivals.
2024年第二季度，苹果公司（NASDAQ：AAPL）和三星电子有限公司（OTC：SSNLF）的智能手机出货量均有所增长。然而，由于来自中国竞争者的激烈竞争，这两个科技巨头的整体市场份额都出现了下降。
What Happened: The quarterly shipments of iPhones by Apple increased by 1.5% from the previous year to 45.2 million units, according to an IDC report on Monday.
据IDC周一的一份报告显示，苹果公司的iPhone季度出货量比去年同期增长了1.5％，达到4520万台。
At the same time, Samsung's shipments rose by 0.7% to 53.9 million units. Despite this growth, Apple's global market share dropped from 16.6% to 15.8%, and Samsung's share fell from 20.0% to 18.9%.
与此同时，三星的出货量增长了0.7％至5390万台。尽管有这种增长，但苹果的全球市场份额从16.6％下降到了15.8％，三星的份额从20.0％下降到了18.9％。
Chinese smartphone makers, on the other hand, saw an increase in their market shares. Xiaomi Corp. (OTC:XIACF) saw its market share rise from 12.4% to 14.8%, and Vivo saw its share increase from 7.9% to 9.1%.
另一方面，中国智能手机制造商的市场份额有所增加。小米公司（OTC：XIACF）的市场份额从12.4％上升到14.8％，Vivo的份额从7.9％上升到9.1％。
Xiaomi's global smartphone shipments rose by 27% to 42.3 million units, while Vivo's shipments increased by approximately 22% to 25.9 million units, placing them third and fourth, respectively.
小米的全球智能手机出货量增长了27％，至4230万台，而Vivo的出货量增长了约22％，至2590万台，它们分别排名第三和第四。
According to IDC, Apple's performance improved due to stronger sales in countries like China, while Samsung saw a boost in shipments by focusing on flagship models and integrating artificial intelligence into its products.
据IDC称，由于在中国等国家销售强劲，苹果的业绩得到改善，而三星则通过专注旗舰型号和将人工智能整合到其产品中而提高了出货量。
Why It Matters: The rise of Chinese smartphone makers has been a consistent trend. In the first quarter of 2024, Apple's iPhone shipments dipped by 10%, while its Android competitors saw a rise. This led to a sales decline for Apple in China. However, the company managed to reverse this decline with an impressive March shipment growth.
为什么重要：中国智能手机制造商的崛起是一个持续的趋势。在2024年第一季度，苹果的iPhone出货量下降了10％，而其Android竞争对手则有所增长。这导致苹果在中国的销售下降。但是，该公司通过出色的3月份出货量增长扭转了这种下降趋势。
Moreover, in the first quarter of 2024, Huawei Technologies outpaced Samsung in global foldable smartphone shipments for the first time, marking a significant market shift. The global foldable smartphone market saw a 49% year-over-year increase in the first quarter of 2024, primarily due to significant shipment increases by Chinese OEMs.
此外，在2024年第一季度，华为技术有限公司首次超越三星电子在全球可折叠智能手机出货量方面的份额，标志着市场发生了重大变化。全球可折叠智能手机市场在2024年第一季度同比增长了49％，主要原因是中国OEM厂商的出货量大幅增长。
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Image Via Unsplash
图片来自Unsplash
This story was generated using Benzinga Neuro and edited by Kaustubh Bagalkote
本报道使用Benzinga Neuro生成，并由Kaustubh Bagalkote