What's Going On With Amazon Stock?
What's Going On With Amazon Stock?
Amazon.com Inc (NASDAQ:AMZN) shares are in the spotlight Monday ahead of Prime day. Here's what you need to know.
在Prime日前，亚马逊股票（NASDAQ:AMZN）备受关注。以下是你需要了解的内容。
What To Know: Amazon's 2024 Prime Day is set to kick off on Tuesday. Prime members will gain access to millions of exclusive deals spanning more than 35 categories including electronics, kitchen, beauty and apparel.
了解详情：亚马逊的Prime日将于周二启动。Prime会员将获得数百万独家交易，涵盖电子产品、厨房用具、美容和服装等35多个类别。
U.S. online sales during Amazon's Prime Day event last year climbed 6.1% year-over-year to $12.7 billion. Amazon said Prime members bought more than 375 million items worldwide during the two-day event in 2023, making it the biggest Prime Day event ever.
去年亚马逊主板日的在线销售额同比增长6.1％，达到127亿美元。亚马逊表示，2023年的两天时间里，Prime会员在全球购买了超过3.75亿件商品，这是有史以来最大的主板日活动。
Last week, Roth MKM analyst Rohit Kulkarni highlighted a recent conversation with a 20-year e-commerce expert who expressed optimism about Amazon's Prime Day growth accelerating this year compared to 2023.
上周，Roth MKm分析师Rohit Kulkarni强调了他与一位电子商务专家的最新交流，后者对亚马逊Prime日的增长表达了乐观情绪，认为今年比2023年增速将加快。
Roth MKM now expects Prime Day growth of 6% to 9% compared to 2023 and anticipates double-digit growth across nearly all categories in the second quarter on a year-over-year basis. The firm also expects these trends to continue into the second half of the year.
Roth MKm现在预计Prime日的增长将比2023年增长6%至9%，并预计几乎所有类别在第二季度年度基础上将实现两位数的增长。该公司还预计这些趋势将延续到今年下半年。
How To Buy AMZN Stock
如何买入AMZN股票
By now you're likely curious about how to participate in the market for Amazon – be it to purchase shares, or even attempt to bet against the company.
现在你可能会好奇如何参与亚马逊股票市场，无论是购买股票还是押注该公司的跌势。
Buying shares is typically done through a brokerage account. You can find a list of possible trading platforms here. Many will allow you to buy 'fractional shares,' which allows you to own portions of stock without buying an entire share. In the case of Amazon, which is trading at $193.78 as of publishing time, $100 would buy you 0.52 shares of stock.
通常，购买股票是通过券商账户完成的。你可以在这里找到一份可能的交易平台列表。许多平台将允许你购买“碎股”，这使你能够拥有部分股票，而不必购买整股。以亚马逊为例，股票在出版时交易价格为193.78美元，100美元将买下你0.52股股票。
If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to 'go short' a share of stock by lending you the shares to sell. The process of shorting a stock can be found at this resource. Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading – either way it allows you to profit off of the share price decline.
如果您想押注股票下跌，流程就更为复杂了。您需要访问期权交易平台，或者找一家券商让您通过借出股票进行“开空”操作（借股出售）。您可以在该资源中了解到卖空股票的过程。否则，如果您的券商允许您交易期权，您可以在当前股票交易价以上的执行价上购买看跌期权或者卖出看涨期权 - 无论哪种情况都可以让您从股票价格下跌中获利。
AMZN Price Action: Amazon shares were up 0.65% at $195.75 at the time of publication, according to Benzinga Pro.
AMZN的股票表现：据Benzinga Pro报道，亚马逊股票在发布时上涨了0.65%，至195.75美元。
Photo: courtesy of Amazon.
图片：亚马逊提供。