Will Amazon Repeat Last Year's $12 Billion Prime Day Sales Bonanza And Propel Its Stock To New Heights Amidst Fierce Retail Competition And Market Volatility
Will Amazon Repeat Last Year's $12 Billion Prime Day Sales Bonanza And Propel Its Stock To New Heights Amidst Fierce Retail Competition And Market Volatility
- Amazon Prime Day is projected to generate over $12 billion globally.
- Amazon's stock has seen considerable fluctuations, with a significant rise followed by a slight downturn in July, but there is potential for recovery based on historical trends.
- 亚马逊主板日预计在全球创造超过120亿的收入。
- 亚马逊的股票价格出现了相当大的波动，7月份有显着的上涨和轻微的下跌，但根据历史趋势存在复苏的潜力。
Amazon.com Inc' (NASDAQ:AMZN) Prime Day, which launched in 2015, has become a major mid-year sales event that resonates with consumers, especially when prices are high. This event, exclusive to Amazon Prime members, uses perks like free shipping to attract shoppers.
亚马逊股份有限公司（纳斯达克证券交易所：AMZN）的主板日，由于价格较高，在消费者中引起了广泛的反响，而成为一个主要的年中销售活动。这个活动仅适用于亚马逊会员，利用像免费配送之类的福利来吸引购物者。
The membership requirement adds an element of exclusivity and encourages more consumers to sign up for Amazon Prime, not just for the event but for long-term benefits.
会员资格要求增加了排他性因素，并鼓励更多的消费者注册亚马逊会员，不仅可以参加活动，还可以获得长期受益。
Meanwhile, major retailers like Walmart, Target, and Macy's, as well as online platforms like TikTok Shop and Temu, have noticed Prime Day's appeal. These competitors organize their own sales events around the same time to attract bargain-hunting consumers, creating a ripple effect across the retail sector.
与此同时，像沃尔玛、塔吉特、梅西百货等主要零售商，以及像TikTok Shop和Temu这样的在线平台也注意到了主板日的吸引力。这些竞争对手在同一时间组织自己的促销活动，以吸引寻找优惠的消费者，进而在零售业产生连锁反应。
Despite the boosted sales, potentially exceeding $12 billion globally, Prime Day has its critics. Some argue that the event can lead to misleading promotions and encourage impulse buying.
尽管销售额有所提高，潜在全球销售额甚至可能超过120亿，但主板日也面临着批评。一些人认为，这个事件可能导致误导性促销和鼓励冲动购买。
They contend that the deals may not always be as good as they seem, causing buyers to spend on items they don't necessarily need.
他们认为，促销可能并不总是像它们看起来的那样好，导致购买者花费在他们不一定需要的物品上。
Amazon's stock has experienced significant fluctuations. After a 28% rise earlier this year, prices increased by 4% in early July. However, a subsequent downturn reduced July's growth to just 0.73%. This decline occurred after the stock reached the $200 mark, a key psychological resistance level.
亚马逊的股票经历了重大的波动。在今年早些时候上涨了28%之后，价格在7月初上涨了4％。然而，随后的下滑使7月份的增长仅为0.73％。这次下滑发生在该股票达到200美元的关键心理支撑位之后。
Despite these changes, the stock might find support around $188, which is the high of July 2021. A rebound from this support level could push the stock past $200, potentially reaching new record highs if buying momentum continues, following Amazon's historical bullish trends but patience is required to get through this period.
尽管有这些变化，股票可能会在188美元左右得到支撑，这是2021年7月的高点。从这个支撑位反弹可能会推动股票超过200美元，如果购买力继续增强，有可能创造新的历史高点，遵循亚马逊的历史看好趋势，但需要耐心度过这段时期。
After the closing bell on Friday, June 12, the stock closed at $194.49, trading down by 0.54%.
在6月12日星期五收盘后，亚马逊的股票收于194.49美元，下跌了0.54％。
This article is from an unpaid external contributor. It does not represent Benzinga's reporting and has not been edited for content or accuracy.
本文来自非报酬的外部投稿人。它不代表Benzinga的报道，并且没有因为内容或准确性而被编辑。