Amazon Set To Top Last Year's Prime Day Results Due To Early Deals, Analysts Say
Amazon Set To Top Last Year's Prime Day Results Due To Early Deals, Analysts Say
Amazon.com, Inc. (NASDAQ:AMZN) should beat last year's Prime Day results due to "early access deals," analysts say.
分析师称，亚马逊公司（NASDAQ：AMZN）由于“早期获得优惠”的原因，今年的Prime Day销售额将超过去年。
Bank of America (NYSE:BAC) expects sales for this year's 48-hour sales spree to jump 7% to $13 billion, beating the 6.1% sales leap to $12.7 billion posted during last year's Prime Day, CNBC report citing Adobe Analytics.
银行股美国银行（NYSE：BAC）预计今年48小时的销售狂潮销售额将达到130亿美元，比去年Prime Day的127亿美元的销售额增长7％， CNBC援引Adobe Analytics的报告说。 “在我们看来，今年的新闻稿更专注于早期获得优惠和折扣服务，相比去年甚至可能提前一些销售。”该银行在周一的便条中说。
"In our view, this year's press release was more focused on early access deals and discounted services than last year, which could pull forward some sales out of Prime Day(s)," the bank said in a note on Monday
“在我们看来，今年的新闻稿更专注于早期获得优惠和折扣服务，相比去年甚至可能提前一些销售。”该银行在周一的便条中说。
Amazon will offer discounts on hundreds of items over the two days to consumers with Amazon Prime memberships, including 57% off an Amazon Fire HD tablet computer, 28% off a Kenmore electric oven and 37% off a 55-inch Amazon Fire TV, according to its website.
根据其网站，亚马逊将为拥有Prime会员资格的消费者提供数百种商品的优惠，包括Amazon Fire HD平板电脑57％的折扣，Kenmore电烤箱28％的折扣和55英寸Amazon Fire电视37％的折扣。
Also Read: Analysts See Upside Ahead For Amazon Stock As Prime Day Approaches
也可阅读：分析师看到Amazon股票在Prime Day之前上涨的上升空间
Bank of America noted that Amazon isn't the only retailer holding July sales events. Retail giant Walmart Inc. (NYSE:WMT) just held a deal event that ended July 11. Target Corporation (NYSE:TGT) held a "Circle Week" promotion that closed on July 13. TikTok Shop is holding a "Deal for You Days" that began on July 9.
银行美国银行指出，亚马逊并不是唯一举办7月销售活动的零售商。零售巨头沃尔玛公司（NYSE：WMT）刚举行了一个于7月11日结束的交易活动。Target公司（NYSE：TGT）举办了一个名为“Circle Week”的促销活动，该活动于7月13日结束。TikTok Shop正在举行一个名为“Deal for You Days”的促销活动，该活动于7月9日开始。
Bank of America maintains a Buy rating and price target of $194.49 for Amazon.
美国银行维持亚马逊的买入评级和194.49美元的目标股价。
Price Action: Amazon edged up 0.28% to $195.04 by late-morning trading on Monday. Walmart edged up 0.84% to $69.82.
价格行动：周一上午交易时，亚马逊的股价上涨0.28％，至195.04美元。沃尔玛的股价上涨0.84％，至69.82美元。
Exchange-traded funds that hold both Amazon and Walmart shares, however, trended downward.
持有亚马逊和沃尔玛股票的交易所交易基金，然而趋势下降。日常消费品精选行业指数etf-spdr（NYSE：XLP）下跌0.01％，而富达MSCI日常消费品指数etf（NYSE：FSTA）和非周期性消费品etf-vanguard（NYSE：VDC）都下跌了0.08％。Proshares ultra consumer staples（NYSE：SZK）下跌了0.70％，Van Eck零售ETF（NASDAQ：RTH）下跌了0.19％。
Consumer Staples Select Sector SPDR Fund (NYSE:XLP) slipped 0.01%, while Fidelity MSCI Consumer Staples Index ETF (NYSE:FSTA) and Vanguard Consumer Staples ETF (NYSE:VDC) both dipped 0.08%. ProShares Ultra Consumer Staples (NYSE:SZK) declined 0.70% and Van Eck Retail ETF (NASDAQ:RTH) slipped 0.19%.
消费日用品精选行业指数etf-spdr（纽交所：XLP）下跌0.01％，而富达商品消费品指数etf（纽交所：FSTA）和非周期性消费品etf-vanguard （纽交所：VDC）都下跌了0.08％。 ProShares ultra consumer staples （纽交所：SZK）下跌0.70％，Van Eck零售 etf（NASDAQ:RTH）下跌0.19％。
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