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On the purchase of Safari, Daniel and Ricardo Redondo, Chief Executive and Chief Financial Officer of Casa Redondo said: "We are thrilled to announce the acquisition of Safari from Diageo. This transaction underscores our commitment to expanding our portfolio with premium offerings that resonate with consumers globally. We look forward to integrating this brand into our family, continuing to innovate for our customers, whilst ensuring exceptional quality."
LONDON, 5 July 2024 – Diageo, a global leader in premium drinks, today announces it has agreed the sale of Safari, a fruit flavoured liqueur brand, to Casa Redondo, a Portuguese beverage-alcohol company. This transaction is in line with Diageo's strategy of maintaining a sharp focus on effective portfolio management.
伦敦，2024年7月5日 - 全球高端饮料领导者帝亚吉欧今日宣布，已同意将水果味道的烈酒品牌Safari出售给葡萄牙酒类公司家善控股。这一交易符合帝亚吉欧集中于有效的投资组合管理策略的要求。
Safari is predominantly sold in Benelux, Portugal and Türkiye. Given its consumer base, Diageo believes Casa Redondo is the right owner to take Safari into its next chapter of growth across Europe and beyond.
Safari主要销售Benelux、葡萄牙和土耳其。鉴于它的消费群体，帝亚吉欧认为家善控股是把Safari带入欧洲及全球增长下一章的合适所有者。
John Kennedy, Diageo's President, Europe said: "The sale of Safari reflects Diageo's commitment to delivering consistent growth and value creation for shareholders. This transaction will allow us to further concentrate on our core areas of strength, including tequila and whisk(e)y, as we accelerate towards our ambition; to be one of the best performing, most trusted and respected consumer products companies in the world."
帝亚吉欧欧洲总裁约翰·肯尼迪表示：“Safari的出售反映了帝亚吉欧致力于为股东创造持续增长和价值的承诺。这一交易将使我们进一步集中于我们的核心优势领域，包括龙舌兰和威士忌，以实现我们的雄心壮志，成为世界上表现最佳、最值得信赖和最受尊敬的消费品公司之一。”
On the purchase of Safari, Daniel and Ricardo Redondo, Chief Executive and Chief Financial Officer of Casa Redondo said: "We are thrilled to announce the acquisition of Safari from Diageo. This transaction underscores our commitment to expanding our portfolio with premium offerings that resonate with consumers globally. We look forward to integrating this brand into our family, continuing to innovate for our customers, whilst ensuring exceptional quality."
关于购买Safari，家善控股的首席执行官丹尼尔和首席财务官里卡多·雷东多表示：“我们很高兴宣布从帝亚吉欧收购Safari。这一交易强调了我们扩大我们的高端品牌组合、对全球消费者产生共鸣的承诺。我们期待将这个品牌整合到我们的家庭中，继续为我们的客户创新，同时确保卓越品质。
About Casa Redondo
关于家善控股
Casa Redondo is a third-generation beverage-alcohol company started in 1940 by José Carranca Redondo. The Company's flagship brand is Licor Beirão, the best-selling spirit brand in Portugal. The Company also manages Aperitivo Per Se, Amarguinha, FoxTale Gin and has recently expanded its portfolio with the purchase of Aldeia Velha brandy.
家善控股是一家由何塞·卡兰卡·雷东多于1940年创立的酒类公司。其旗舰品牌是葡萄牙最畅销的烈酒品牌Licor Beirão。该公司还管理Aperitivo Per Se、Amarguinha、FoxTale Gin品牌，并最近通过收购Aldeia Velha白兰地扩大了其产品组合。
For more information about Casa Redondo, visit or email us at welcome@casaredondo.com
有关家善控股的更多信息，请访问 或发送电子邮件至welcome@casaredondo.com
About Diageo
帝亚吉欧公司简介
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
帝亚吉欧是饮料酒精领域的全球领导者，拥有杰克丹尼、皇冠皇家、JεB和Buchanan's威士忌、斯米诺夫、Cîroc和凯特尔1号伏特加、卡普莫根、百利甜酒、唐朱利欧、坦克雷和健力士等品牌。
Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).
帝亚吉欧是一家全球性公司，我们的产品在全球近180个国家销售。公司在伦敦证券交易所(DGE)和纽约证券交易所(DEO)上市。
For more information about Diageo, our people, our brands, and performance, visit us at . Visit Diageo's global responsible drinking resource, for information, initiatives, and ways to share best practice.
有关帝亚吉欧、我们的人员、品牌和业绩的更多信息，请访问 。请访问帝亚吉欧的全球责任饮酒资源，以获取信息、倡议和分享最佳实践。
Celebrating life, every day, everywhere.
庆祝生命，每天、每个地方。
