Toronto, Ontario--(Newsfile Corp. - July 17, 2024) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce it has signed a franchisee for its seventh (7th) location of Rosie's Burgers ("Rosie's"), a boutique QSR restaurant brand serving original recipe smash burgers, poutine, onion rings, milkshakes and more, for the city of Oakville, Ontario.
"The Rosie's brand has definitely reached an inflection point with four (4) signed franchise agreements spanning two (2) provinces in the last four (4) weeks alone, with one site already in construction. Rosie's growth is accelerating at a pace that surpasses the early success days of our previous burger brand Burgers Priest, thanks to our asset light franchise model with Rosie's" said Sean Black, Chief Investment Officer of Happy Belly.

"Oakville is a coveted location for a QSR like Rosie's. With a median household income higher than the national average, an affluent population that is loyal and supportive of local brands, and an engaged economy that lends itself to the adoption of high-quality dinning establishments. The town is known for its active lifestyle, with numerous parks, trails, and recreational facilities that attract individuals interested in maintaining a healthy diet. Additionally, Oakville's thriving retail environment and the presence of high-traffic areas such as shopping centers and business districts provide ample opportunities for attracting a steady stream of customers. The combination of these factors makes Oakville a promising market for Rosie's, catering to the demand for delicious and convenient food options."
"We look forward to continuing our accelerated growth both organically with our current brands and inorganically through strategic M&A. The rapidly evolving expansion of the Rosie's brand exemplifies our ability to deliver accelerated organic growth as our franchise program consistently and reliably produces results. Our model provides franchisees with a blueprint for success, minimizing the risks typically associated with entrepreneurship."

For franchising inquiries please see or contact us at hello@happybellyfg.com.
About Rosie's Burgers
Deliciously handcrafted smashed burgers, golden fries, and classic milkshakes. Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love, and crave. From our Smashburger's and French fries to strawberry shakes and onion rings-we're all about keeping things simple and perfecting tradition. Because the classics were made classic for a reason, right?

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.

Happy Belly Food Group
Shawn Moniz
Founder, Chief Executive Officer

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