Match Group's BLK Teams Up With GIPHY To Launch 'BLKmojis' On World Emoji Day
Match Group's BLK Teams Up With GIPHY To Launch 'BLKmojis' On World Emoji Day
On Wednesday, in celebration of World Emoji Day, BLK, the world's largest dating and lifestyle app for the Black community, is teaming up with GIPHY to launch 'BLKmojis'—a vibrant collection of emojis and GIFs celebrating Black culture and its influence on social media.
为庆祝世界Emoji日，面向黑人社区的全球最大约会和生活方式应用BLk与GIPHY联手推出“BLKmojis”——一组充满活力的表情符号和GIF，庆祝黑人文化及其对社交媒体的影响。
Match Group's BLK Launches Culturally Representative Emojis
Match Group旗下的BLk发布具有文化代表性的表情符号
Owned by Match Group Inc (NASDAQ:MTCH), the powerhouse behind Tinder, Hinge, and OkCupid, BLK is on a mission to fill the digital space with more diverse and culturally representative emojis.
隶属于Match Group Inc（NASDAQ:MTCH）的BLk，是Tinder、Hinge和OkCupid背后的巨头，旨在使数字空间中更具多样性和文化代表性的表情符号更加普及。
"Representation in digital and social spaces is essential," said Jonathan Kirkland, Head of Brand and Marketing for BLK. "With BLKmojis, we're excited to offer emojis that truly reflect the language and expressions of Black youth."
BLk的品牌和营销负责人Jonathan Kirkland表示：“数字和社交空间中的代表性至关重要。我们很高兴能够提供真正反映黑人青年语言和表达方式的表情符号。”
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The 'BLKmojis' Collection
“BLKmojis”集合
BLK Dating App – YouTube
BLk约会应用程式-YouTube
The 'BLKmojis' collection is designed to resonate with popular sayings, phrases, and idioms within Black culture. From fun and expressive emojis to dynamic GIFs, each icon proudly reflects the unique vibrancy and creativity of Black culture.
“BLKmojis”集合旨在共鸣黑人文化内流行的谚语、短语和成语。从有趣和富有表现力的表情符号到动态的GIF，每个图标都自豪地展现着黑人文化的独特活力和创意。
To bring this collection to life, BLK collaborated with Meaningful Gigs, connecting diverse designers with companies for creative projects. They selected African illustrator Wale Adeyeye, whose work beautifully encapsulates the spirit of Black culture.
为打造这组表情符号，BLk与Meaningful Gigs合作，为创意项目连接多样化的设计师与公司。他们选择了非洲插画家Wale Adeyeye，他的作品完美地概括了黑人文化的精神。
"Wale's ability to draw inspiration from the world around him is evident in every 'BLKmoji,' celebrating the Black experience," Kirkland added.
Kirkland补充道：“Wale从身边汲取灵感的能力在每个'BLKmoji'中得以体现，庆祝黑人的经历。”
GIPHY Loves Love – To Amplify The BLKmojis Campaign
GIPHY热爱爱情——推广BLKmojis活动
GIPHY, the world's largest GIF platform, will amplify this campaign, promoting the new emojis on their platform. "At GIPHY, we love love," said Lydia Getachew, senior client lead at GIPHY. "As a Black woman, I particularly appreciate how this partnership between BLK and GIPHY has the potential to amplify Black love stories and reach a broader audience."
作为全球最大的GIF平台，GIPHY将放大此次活动，推广其平台上的新表情符号。GIPHY的高级客户负责人Lydia Getachew表示：“在GIPHY，我们热爱爱情。作为一个黑人女性，我特别欣赏BLk和GIPHY之间的合作关系，这有潜力放大黑人的爱情故事，并触达更广泛的观众。”
This partnership not only highlights the importance of diversity and inclusivity but also aims to support historically marginalized communities. With these new emojis, BLK users can enhance their conversations, making them more engaging and representative of their culture.
此次合作不仅突出了多样性和包容性的重要性，而且旨在支持历史上受到边缘化排斥的群体。BLk用户可以通过这些新的表情符号增强他们的对话，使其更具代表性和包容性。
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Photo: Rawpixel.com/Shutterstrock.com
照片：Rawpixel.com / Shutterstrock.com