Fashion Retailer Pacsun Launches "Better in Baggy" Fall Campaign
Fashion Retailer Pacsun Launches "Better in Baggy" Fall Campaign
Campaign features trending Denim styles and an Interactive Pinterest activation in Pacsun stores nationwide
在Pacsun的全国店铺中,校园活动特色是最新潮的牛仔布风格和交互式Pinterest活动。
LOS ANGELES, July 18, 2024 /PRNewswire/ -- To kick off the Back to School season, Pacsun introduces its Fall campaign, "Better in Baggy," showcasing the brand's latest denim styles through the eyes of The Pacsun Collective. Documented by members of the brand's consumer community, the campaign captures a stylish young group of friends' journey from the buzzing streets of New York City to the peaceful landscapes of upstate New York, highlighting Pacsun's newest sought after baggy denim fits.
加州洛杉矶,2024年7月18日 / PRNewswire / - 为迎接返校季,Pacsun推出了其“Better in Baggy”秋季宣传活动,展示了品牌最新的牛仔风格,通过品牌消费者社区的成员记录,记录了一群时尚年轻朋友从纽约市繁华的街道到纽约州上部宁静的风景中进行的旅程,突出了Pacsun最新的松垮牛仔布款式。
The Pacsun Collective fosters a deep connection between the brand and its youth community through co-creation. With a year-round submission process available on Pacsun's website, the Fall campaign features models sourced from the Collective.
Pacsun Collective通过合作创作,在品牌和年轻社区之间建立了深厚的联系。通过Pacsun网站提供全年提交流程,秋季宣传活动从Pacsun Collective中选择了模特。
"Our Fall campaign is a celebration of self-expression and individuality. This season, we're introducing a larger collection of novelty embellished denim, due to overwhelming demand for those styles from our community. These pieces are designed to empower our customers to express themselves through style, especially as they head back to school," said Addie Rintel, Vice President Women's Merchandising & Design at Pacsun. "It's also really inspiring to see how The Pacsun Collective brought this creative vision to life."
我们的秋季宣传活动是自我表达和个性的庆祝。本季度,我们推出了更多的小众装饰牛仔布,这类风格在我们的社区中需求极高。这些款式旨在鼓励我们的客户通过风格来表达自己,特别是在他们回到校园的时候,”Pacsun的女装商品和设计副总裁Addie Rintel说。“看到Pacsun Collective如何将这个创意愿景变为现实真是激励人心。”
"Denim is the cornerstone of the Pacsun brand," said Richard Cox, Vice President of Men's Merchandising and Global Partnerships at Pacsun. "The shift towards baggy and loose-fits shows a movement towards comfort and individuality in fashion. We're not just launching a campaign, we're creating styles and moments for our customers and connecting them to our brand in meaningful ways that they can relate to."
“牛仔布是Pacsun品牌的基石,”Richard Cox,Pacsun的男装商品和全球合作伙伴关系副总裁说。“向松垮松脱的转变显示了时尚中对舒适和个性的追求。我们不仅仅推出了一项活动,而是在为我们的客户创建款式和时刻,并以他们能够理解的有意义的方式与我们的品牌联系在一起。”
To further bring the campaign to life, Pacsun has partnered with Pinterest to create interactive store window displays, and engage audiences through digital and social marketing, as well as event collaborations. Among the initiatives is an exclusive influencer experience in Upstate New York. Pacsun and Pinterest will host several influencers and content creators in the scenic Hudson Valley for a full day of immersive activities, setting the perfect tone for the upcoming season. Attendees will enjoy customizing denim and shoes, and stocking up on beauty essentials at a beauty bar. They will also have the opportunity to craft personalized flower arrangements at a floral bar, relax poolside in Pacsun swimwear, partake in bike rides and lawn games, and conclude the day enjoying live performances from Pacsun Collective artists and a movie night.
为了进一步让活动有生命力,Pacsun与Pinterest合作创建了交互式商店橱窗,并通过数字和社交营销以及活动合作吸引受众。在上州的独家影响者体验中,Pacsun和Pinterest将邀请几位影响者和内容创作者前往风景秀丽的哈德逊河谷,度过一整天的沉浸式活动,为即将到来的季节做好适合的准备。与会者将享受定制牛仔布和鞋子、在美容吧补货美容必备品的机会。他们还可以在花店制作个性化的花卉,穿着Pacsun泳衣在泳池畔放松,参加骑车和草坪运动,结束一天的活动后欣赏Pacsun Collective艺术家的现场表演和电影夜。
Bringing together two powerhouses in fashion and digital creativity enables Pacsun to leverage Pinterest's visual platform to inspire and engage its audience, integrating shoppable content and making it easier for customers to discover the latest styles directly from their Pinterest feed.
将时尚和数字创意两大强权结合在一起,使Pacsun能够利用Pinterest的视觉平台来激发并吸引其受众,整合可购买内容,使客户能够直接从Pinterest的新鲜事中发现最新风格。
Pacsun will also be hosting an exclusive in-store event at its Soho flagship to celebrate the launch of the campaign. Consumers are invited to stop by and experience the new collection firsthand, complemented by special activities and exclusive offerings.
Pacsun还将在其Soho旗舰店举办一场独家活动,庆祝宣传活动的启动。消费者受邀来到现场,第一手体验新系列,还有特别活动和独家优惠。
Denim continues to be one of Pacsun's most significant categories, with baggy denim emerging as a major sales driver. Pacsun has seen a dramatic shift towards baggy, loose, and wide-leg jeans and baggy and loose-fit jeans now account for more than 80% of Pacsun's denim sales.
牛仔布仍然是Pacsun最重要的类别之一,其中松牛仔布成为主要的销售驱动者。Pacsun已经看到了对松垮、宽松、宽腿牛仔裤的显着转移,而宽松、宽松牛仔裤现在占Pacsun牛仔裤销售的80%以上。
The Fall campaign also highlights the microtrend of embellished denim for women. In response to this trend, Pacsun has added several embellished denim styles to its Fall 2024 collection, including bows, rhinestones, leopard print, and novelty patches, reflecting the brand's commitment to staying ahead of fashion trends and catering to customer preferences.
在秋季宣传活动中,女性现代装饰牛仔布也成为了微型趋势。为响应这一趋势,Pacsun在其2024年秋季系列中增加了多种装饰牛仔布款式,包括蝴蝶结、水晶、豹纹和小装饰贴片,反映了该品牌致力于跟上时尚潮流和迎合客户喜好的承诺。
Pacsun remains dedicated to delivering cutting-edge fashion through the lens of youth culture, continually evolving to meet the demands and preferences of its loyal community.
Pacsun仍然致力于通过青年文化镜头传递尖端时尚,不断进化以满足其忠实社区的需求和偏好。
Campaign and product imagery can be accessed here. For more information, visit pacsun.com.
可以查看宣传和产品图像这里。有关更多信息,请访问pacsun.com。
SOURCE Pacsun
出处:Pacsun