What's Going On With Google's Parent Alphabet Stock On Thursday?
What's Going On With Google's Parent Alphabet Stock On Thursday?
Google's Parent Alphabet (NASDAQ:GOOGL) stock is trading lower today. The Italian Competition Authority has launched an investigation into Google and its parent company Alphabet (NASDAQ:GOOG), regarding their methods for obtaining user consent for linking data across various services.
谷歌的母公司Alphabet（纳斯达克：GOOGL）的股票今天下跌。意大利竞争管理局已经对谷歌及其母公司Alphabet（纳斯达克：GOOG）展开调查，涉及它们获取用户同意跨多种服务链接数据的方法。
The probe focuses on how Google requests consent from users to link data across its services, such as Google Search, YouTube, Chrome, and Maps.
该调查重点关注谷歌如何要求用户同意在其服务间链接数据，例如Google搜索、YouTube、Chrome和Maps。
The Italian regulator suspects that Google may provide inadequate or misleading information about the effects of this consent.
意大利监管机构怀疑谷歌可能提供不充分或误导性的信息有关同意的影响。
The Authority alleges that Google's consent requests might lack transparency about the scope and implications of combining user data across multiple services. This could lead users to unknowingly consent to broader data use than intended.
该机构指控谷歌的同意请求可能缺乏透明度，涉及跨多个服务组合用户数据的范围和影响。这可能会导致用户无意中同意比预期更广泛的数据使用。
The investigation also examines whether Google employs techniques that could influence consumer decisions.
这项调查还检查了谷歌是否采用可能影响消费者决策的技术。
The Authority is concerned that these methods might pressure users into consenting to data practices they might otherwise reject.
该机构担心这些方法可能会让用户被迫同意他们本来可能拒绝的数据处理方式。
In response to the investigation, a Google spokesperson stated, "We will analyze the details of this case and will work cooperatively with the Authority," TechCrunch reports.
谷歌发言人回应调查表示：“我们将分析该案件的细节，并与该机构合作，” TechCrunch 报道。
Also Read: Google And Microsoft Provide Nvidia Chip Access To Chinese Firms Despite U.S. Restrictions: Report
还读：报告称，谷歌和微软为中国企业提供英伟达芯片访问权，尽管美国限制。
Google has been subject to the EU's Digital Markets Act (DMA) since early March, which mandates that companies obtain explicit consent before processing users' personal data for advertising or combining data from different services.
自三月初以来，谷歌一直受到欧盟数字市场法案（DMA）的监管，该法规定公司在处理用户个人数据用于广告或合并来自不同服务的数据之前必须获得明确同意。
The DMA, which includes regulations that align with the General Data Protection Regulation (GDPR), requires consent to be "freely given, specific, informed, and unambiguous."
包括通用数据保护条例（GDPR）在内的 DMA 要求同意必须是“自由、明确、知情且明确的”。
This investigation could have significant implications for how Google manages user data within the European Union.
这项调查对于谷歌如何管理欧洲联盟内用户数据可能具有重大影响。
However, Google has announced some of the changes including a new search page layout for European users, with dedicated aggregator units with links to aggregator sites from across the web to comply with the DMA.
然而，谷歌已经宣布一些更改，包括面向欧洲用户的新的搜索页面布局，其中有专门的聚合器单元，链接到网络上的聚合器站点，以遵守 DMA。
Italy's investigation also touches on the broader issue of "dark patterns" in online consent flows, where design techniques can manipulate users into making choices they might not otherwise make.
意大利的调查还涉及在线同意流程中更广泛的“暗模式”问题，其中设计技术可以操纵用户做出他们可能不会做出的选择。
The EU's Digital Services Act (DSA) bans such deceptive designs, aiming to protect users' ability to make free and informed decisions.
欧盟的数字服务法案（DSA）禁止此类欺骗性设计，旨在保护用户做出自由和知情决策的能力。
Alphabet stock has gained about 43% in the last 12 months. Investors can gain exposure to the stock via the Communication Services Select Sector SPDR Fund (NYSE:XLC) and Vanguard Communication Services ETF (NYSE:VOX).
Alphabet股票在过去12个月中上涨了约43％。投资者可以通过通讯服务行业精选指数etf-spdr（纽交所：XLC）和通讯服务etf-vanguard（纽交所：VOX）获得该股票的收益。
Price Action: GOOGL shares are trading lower by 1.62% at $179.65 at the last check on Thursday.
GOOGL股票在周四的最后一次查询时以179.65美元的下跌1.62％交易。
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Photo by Pawel Czerwinski on Unsplash.
作者：Pawel Czerwinski，Unsplash。