LinkedIn Deploys AI And Games To Compete With Meta and TikTok
LinkedIn Deploys AI And Games To Compete With Meta and TikTok
Microsoft Corp (NASDAQ:MSFT) LinkedIn is deploying artificial intelligence to offer career advice and has introduced games to the platform, aiming to attract users more frequently and stimulate growth in the competitive social media landscape.
微软公司（NASDAQ:MSFT）的领英正在利用人工智能提供职业建议，并在平台上引入游戏，旨在吸引更多用户并刺激竞争激烈的社交媒体领域的创业板增长。
LinkedIn has recently rolled out daily puzzles and AI features to craft articles that provide worker guidance, the Financial Times reports.
据英国《金融时报》报道，领英最近推出了每日益智游戏和人工智能功能，用于编写提供工人指导的文章。
The platform, traditionally a professional development tool, sees less frequent logins than entertainment-focused networks like Meta Platforms Inc's (NASDAQ:META) Facebook and TikTok.
这个传统上是职业发展工具的平台，登录次数比Meta Platforms Inc.（纳斯达克:META）旗下的Facebook和TikTok等娱乐重心的网络要少。
Also Read: LinkedIn Co-Founder Criticizes Trump Media's $6B Valuation Compared to Meta – What's Going On?
此外，领英联合创始人批评特朗普媒体的60亿美元估值与Meta目前的情况不一样吗？
Editor-in-chief Daniel Roth told the Financial Times that the goal is to build a daily habit among users.
领英的首席编辑丹尼尔·罗斯对英国《金融时报》表示，目标是建立用户的日常习惯。
LinkedIn reported a record engagement of 1.5 million content interactions per minute in June. Analytics firm Similarweb noted that visits to LinkedIn, which reached 1.8 billion last month, have increased recently, but growth has slowed since early 2024. Year-on-year growth of site visits was just 5% in June, down from the higher rates of 2021 and 2022.
6月份，领英每分钟报告了创纪录的150万内容互动。分析公司Similarweb注意到，领英的访问量达到了18亿，尽管近期有所增加，但增长自2024年初以来放缓。6月份的同比网站访问量仅增长了5%，低于2021年和2022年较高的增长率。
Media analyst Kelsey Chickering from Forrester told the Financial Times that LinkedIn might need to make the platform 'stickier' to sustain growth.
福雷斯特的媒体分析师凯尔西·奇克林格在接受英国《金融时报》采访时表示，领英可能需要让平台更具“粘性”来维持增长。
In an effort to engage users more, LinkedIn has started implementing algorithmically driven feeds similar to platforms like X, TikTok, and Instagram.
为了增加用户参与度，领英开始实施算法驱动的内容推送，类似于X、TikTok和Instagram等平台。
In March, LinkedIn announced that its Premium subscription grew by 25% year over year, reaching $1.7 billion in revenue, thanks to its AI features.
领英在三月份宣布，由于其人工智能功能，其高端订阅业务的收入同比增长25%，达到了17亿美元。
LinkedIn's annual revenue reached over $13.8 billion in fiscal 2022, up from $10.3 billion in fiscal 2021, as per SignHouse.
据SignHouse统计，领英的年度营业收入在2022财年达到了超过138亿美元，高于2021财年的103亿美元。
Price Action: MSFT shares were trading higher by 0.70% at $440.15 premarket at the last check on Monday.
截至上周一最后核查时，MSFT股票以440.15美元的涨幅高达0.70%。
Also Read: LinkedIn Unveils Premium Pages, New Subscription Plan Offers Exclusive Growth Tools For Small Businesses
领英发布了高级页面和新的订阅计划，为小型企业提供专属的增长工具。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免责声明：本内容部分使用人工智能工具生成，并经Benzinga编辑审核发布。
Photo via Wikimedia Commons
照片通过Wikimedia Commons