Nio Unveils New Mission and Vision to Cope With Changing Market Environment
Nio Unveils New Mission and Vision to Cope With Changing Market Environment
The upgrade establishes a basic framework for addressing market competition, multi-brand operations, and globalization, William Li said.
李斌表示，此次升级为应对市场竞争、多品牌运营和全球化建立了基本框架。
Nio (NYSE: NIO) has upgraded its mission and vision to adapt to the changing market environment as well as its own current situation.
蔚来汽车（NYSE:纽交所）为适应不断变化的市场环境和自身现状升级了其使命和愿景。
The electric vehicle (EV) maker's founder, chairman, and CEO William Li unveiled value system 3.0 in an all-hands meeting on July 19, updating the company's mission and vision, according to a Sina Tech report today.
根据新浪科技今日的报道，这家新能源汽车（EV）制造商的创始人、董事长兼CEO李斌在7月19日的全员大会上发布了价值体系3.0，更新了公司的使命和愿景。
Nio's updated mission and vision are:
蔚来汽车的更新使命和愿景是：
Mission: Blue Sky Coming
Vision: To Build a User Enterprise where Innovative Technology Meets Experience Excellence
使命：蓝天来临
愿景：构建一个创新科技与卓越体验相结合的用户企业
For comparison, here's Nio's previous mission as mentioned in its prospectus:
供参考，以下是蔚来汽车招股告Prospectus中提到的先前使命：
Our mission is to shape a joyful lifestyle by offering premium smart electric vehicles and being the best user enterprise.
我们的使命是通过提供高端智能电动汽车和成为最好的用户企业来塑造愉悦的生活方式。
Nio established its mission to "create a joyful lifestyle" in 2015, and has been serving car owners with a "product + service + community" model ever since.
蔚来汽车于2015年确定了“创造愉快的生活方式”的使命，并一直采用“产品+服务+社区”模式为车主提供服务。
With today's changing environment, those original words no longer fully reflect the company's mission, Li said, adding that with its multi-brand, globalized operations, Nio needs a new shared mission, vision, drivers and values.
随着当今环境的改变，这些先前的话语已经不能完全反映公司的使命，李斌表示，随着蔚来汽车多品牌、全球化运营的发展，公司需要一种新的共同使命、愿景、驱动力和价值观。
Outsiders perceive Nio mainly in terms of innovations in services, community, etc., but tend to overlook the company's efforts in technological innovation, Li said.
外界主要将蔚来汽车视为服务、社区等方面的创新，但往往忽视了公司在技术创新方面的努力，李斌表示。
"In fact it's also becoming clearer to us that Nio is a technology innovation driven company that delivers great products, services and communities. So this is more clearly reflected in the new value system," Li said.
“事实上，我们也越来越清楚，蔚来汽车是一家以技术创新为驱动力的公司，致力于提供出色的产品、服务和社区。因此，这更加清晰地反映在新的价值体系中，”李斌表示。
Under the new mission and vision, Nio has come up with five enablers:
在新的使命和愿景下，蔚来汽车提出了五个促进因素：
Put User Interest First
Experiences Beyond Expectations
Continuous Innovation
System Efficiency
Deiven by Design
以用户利益为先
超越预期的体验
持续创新
系统效率
设计驱动
Each of the five enablers is actionable, said Li. "All work must create value for users from the perspective of their interests, and behavior that harms their interests will not be tolerated," he said.
李斌表示，这五个促进因素都是可执行的。他说：“所有的工作都必须从用户的利益角度创造价值，行为损害他们利益的，不会被容忍。”
In addition, he mentioned four values:
此外，他提到了四个价值观：
Honestly
Care
Vision
Action
老实说
护理
愿景
行动
This value system upgrade has constructed a basic framework for the competition in the market, multi-brand operation, and globalization layout that has come and is about to come, said Li.
李先生说：“这一价值体系升级为市场竞争、多品牌经营和全球化布局构建了基础框架。
"We believe that such a system can make us a better company and can make us a more successful company", he said.
他说：“我们相信，这样的系统可以让我们成为一家更好的公司，也可以让我们成为一家更成功的公司。”
Nio to hold Nio IN 2024 tech day event on Jul 27 in Shanghai
Nio将于7月27日在上海举办Nio IN 2024技术日活动。