Warner Bros Discovery's TNT Sports Counters Amazon With $1.9B NBA Broadcast Rights Bid: Report
Warner Bros Discovery's TNT Sports Counters Amazon With $1.9B NBA Broadcast Rights Bid: Report
In a recent development, Warner Bros Discovery's (NASDAQ:WBD) sports network, TNT Sports, has declared its intention to match one of the three bids for the broadcast rights of National Basketball Association games.
近期有消息称,华纳兄弟发现(纳斯达克:WBD)旗下的体育频道 TNT 体育已经宣布,将会匹配三个竞标者中的一个,以获取国家篮球协会比赛的广播权。
What Happened: The decision is aimed at maintaining TNT Sports' long-standing four-decade relationship with the NBA. While the network has not disclosed which NBA programming package it plans to match, a source close to the matter has revealed that TNT Sports is considering matching Amazon Prime Video's (NASDAQ:AMZN) $1.9 billion per season bid for an 11-year contract, Reuters reported on Tuesday.
事件经过:这一决定旨在维护 TNT 体育与 NBA 数十年的渊源。尽管该频道尚未透露计划匹配哪个 NBA 游戏包,但据知情人士透露,TNT 体育正在考虑匹配亚马逊 Prime Video 出价达19亿美元的11年合同,据路透社周二报道。
Upon being informed about the finalized deals by the league, Warner's sports unit was given a five-day window to decide whether to match one of the bids.
当华纳兄弟运动部门被联盟告知最终的协议时,该公司获得了5天的决定期限,以决定是否匹配其中一个出价。
"We have reviewed the offers and matched one of them," TNT stated.
“我们已经审阅了所有报价并匹配了其中一个,”TNT 声明。
"This will allow fans to keep enjoying our unparalleled coverage."
“这将使球迷继续享受我们无与伦比的报道。”
Why It Matters: This move comes on the heels of the NBA finalizing agreements with Walt Disney's (DIS.N) ESPN, Comcast's (CMCSA.O) NBCUniversal, and Amazon. These deals, collectively valued at $76 billion, are set to commence post the 2024-25 season.
意义何在:这一举动是在 NBA 与华特迪士尼(DIS.N)、康卡斯特(CMCSA.O)的 NBC环球网和亚马逊达成协议后进行的。这些共价值7.6亿美元的协议将于2024-25赛季后开始生效。
However, this decision might lead to legal complications if the NBA rejects the matching bid. It could also potentially harm WBD's standing among other sports leagues, as per Emarketer senior analyst Ross Benes. This comes at a time when Warner Bros. Discovery is eyeing a turnaround with its upcoming Disney+ Bundle and NBA deal.
然而,如果NBA拒绝匹配出价,此举可能导致法律纠纷。这还可能损害华纳兄弟在其他体育联赛中的地位,据eMarketer高级分析师Ross Benes称。这正值华纳兄弟发现正在眼下寻求通过即将推出的Disney+ Bundle产品和NBA协议实现扭转格局的时刻。
Price Action: During Tuesday's pre-market, Warner Bros. Discovery was trading 1.38% lower than its Monday close of $8.480 while Amazon was trading 0.32% lower than its previous close of $182.90, according to Benzinga Pro.
价格行动:根据Benzinga Pro的数据,周二的盘前交易中,华纳兄弟发现(Warner Bros. Discovery)的股价较周一收盘价8.48美元下跌1.38%,而亚马逊则较上一个收盘价182.90美元下跌0.32%。
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NBA by Shaheerrr via Shutterstock
NBA(图片来源:Shaheerrr / shutterstock)
This story was generated using Benzinga Neuro and edited by Pooja Rajkumari
本报道使用Benzinga Neuro生成,并由Pooja Rajkumari编辑