Best Buy Announces Changes To Brand And Personalized Experiences For Customers; Announces Gen AI-powered Virtual Assistant In Partnership With Google Cloud For Customers Who Prefer Self-service Option
Best Buy Announces Changes To Brand And Personalized Experiences For Customers; Announces Gen AI-powered Virtual Assistant In Partnership With Google Cloud For Customers Who Prefer Self-service Option
百思买宣布品牌和个性化体验的变化;与Google Cloud合作推出基于Gen AI的虚拟助手,为喜欢自助服务的客户提供支持。
Today, we're excited to share some changes that are coming - to our brand and the personalized experiences we're creating for our customers.
今天,我们很高兴地分享一些即将到来的变化——我们品牌和为客户创造的个性化体验。
- We recently rolled out a host of new features on the Best Buy app designed to give our customers a personalized shopping experience that's as unique as they are. This includes a new personalized home page, a Discover tab where customers can explore new tech, a Shop with Videos experience with personalized video content, personalized push notifications, a new Digital Wallet payment and rewards experience and much more. And just in time for the back-to-school season, we're helping customers find the right tech at the right price point. Customers can now choose to receive personalized alerts to make sure they don't miss when a product they've had their eye on goes on sale, or when their exclusive member deals go live.
- 我们最近在Best Buy app上推出了大量新功能,旨在为我们的客户提供与他们独特的个性一样的个性化购物体验。这包括一个新的个性化首页,一个Discover页面,在这里客户可以探索新科技,一个带有个性化视频内容的Shop with Videos体验,个性化推送通知,全新的数字钱包支付和奖励体验等等。而在迎接返校季节的时候,我们正在帮助客户以正确的价格找到适合他们的科技产品。客户现在可以选择接收个性化提醒,以确保他们不会错过他们想要购买的产品的促销消息,或当专属会员优惠活动开始时及时获知。
- A growing number of our customers prefer video content when discovering and learning about technology. We're creating a new lineup of video content focused on innovators, new products, discovery, tech tips, buying guides, and more. More than 500 videos will be rolled out by the end of the year on the Best Buy YouTube channel, the Best Buy app and BestBuy.com. That's three times more than last year.
- 越来越多的客户在发现和了解科技时更喜欢视频内容。我们正在创作一系列针对创新者、新产品、科技技巧、购买指南等内容的新视频。超过500个视频将在今年年底在Best Buy YouTube频道、Best Buy app和BestBuy.com上推出,比去年多三倍。
- When our customers walk through our doors, we want them to get excited about all that can be discovered, and we've reimagined how our stores can do just this. Later this summer and fall, we're introducing more experiential spaces in hundreds of stores that showcase the latest tech, from brands like GoPro, Tesla, Lovesac and Starlink.
- 当客户走进我们的门时,我们希望他们对可以发现的所有东西感到兴奋,我们正在重新构思我们的商店如何实现这一点。今年夏天和秋天,我们将在数百家商店引入更多的体验式空间,展示来自GoPro、Tesla、Lovesac和Starlink等品牌的最新科技。
- In addition to their amazing expertise, our Blue Shirts and Geek Squad Agents are the ultimate champions of technology and helping our customers imagine what's possible. We're adding dedicated teams in our computing, appliance and home theater sections, which is exactly where our customers have told us they want support. We brought this to life during the recent launch of Copilot+ with more than 30,000 team members ready to help.
- 除了他们惊人的专业知识外,我们的蓝衬衫和Geek Squad代理是技术的终极冠军,帮助我们的客户想象可能的事情。我们正在我们的计算机、家电和家庭影院部门增加专门的团队,这正是我们的客户告诉我们他们需要支持的地方。我们在Copilot+的最新推出中实现了这一点,拥有超过30,000名团队成员准备好提供帮助。
- We know that many of our customers like to do their own research. Our partnership with CNET will allow us to integrate unbiased editorial advice from CNET's experts throughout every stage of the customer shopping journey across Best Buy channels - such as BestBuy.com, in store and on the Best Buy app.
- 我们知道许多客户喜欢自己做研究。我们与CNET的合作伙伴关系将允许我们在Best Buy各个渠道——如BestBuy.com、商店和Best Buy app——整合CNET专家的公正编辑建议,贯穿整个客户购物旅程的每个阶段。
- This summer, through our new partnership with Google Cloud, we're providing our customers and employees with even more personalized, best-in-class tech support experiences, including a gen AI-powered virtual assistant for customers who prefer a self-service option.
- 今年夏天,通过我们与Google Cloud的新合作伙伴关系,我们将为我们的客户和员工提供更加个性化、处于技术领先水平的技术支持体验,包括为更喜欢自助服务的客户提供由人工智能驱动的虚拟助手。